Storytelling For Business

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?

Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT.

Key Takeaways:

1. Digital advertising can make a difference in marketing, but not every business needs a website.
2. Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.
3. Understanding customer profiles and crafting personalized messages is crucial for effective marketing.
4. Building relationships and maintaining authenticity are key to business success.
5. Calculating ROI in digital advertising is essential for strategic decision-making.

Guest Information

MICHAEL HUMPHREY -Co-Founder, Digibubble

Website: digibubble.co.uk

Email: [email protected]

Links to tools Michael mentioned:

ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/

Bonus tool – check how far your website meets Google’s standards:

Website Grader - https://www.digibubble.co.uk/website-grader/

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling.

Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. 

Key Takeaways:

1. Everyone's attention span is short, making entertainment a crucial factor in effective communication.
2. Techniques from classical storytellers like Homer and Shakespeare are still incredibly useful in captivating modern audiences.
3. While most businesses communicate using rhetoric, the art of persuasion, the changing landscape requires the use of dramatic techniques to win and retain attention.
4. To tell a memorable story, focus on empathy, suspense, and surprise to reward the audience's attention.
5. Homer's Iliad serves as a model for an effective story, emphasising the importance of limiting focus, starting just before a change, centralising the story around one person, and depicting choices made under pressure.

Guest Information

DR JAMES MCCABE -The Story Doctor – Storytelling Consultant, Speaker and Author.

Want to find out more or work with James? Here’s the contact info: 

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/drjamesmccabe/

Further info:

https://businessofstory.com/podcast/rhetoric-vs-narrative/

https://vimeo.com/getbroadcasting/review/352498092/07e0f9d796

https://vimeo.com/getbroadcasting/review/352497780/e08e111cdd

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user.

Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform.

She explains the importance of authenticity, the power of connecting and commenting as well as what to do and not to do if you want to make the most of LinkedIn

Takeaways

1. Authenticity is key. Be yourself and don't be afraid to stand out.
2. Engage with the LinkedIn community by starting conversations and interacting with others' content.
3. Share personal stories to connect with your audience and showcase your values.
4. Avoid common mistakes on LinkedIn, such as not filling out your profile or not getting involved in conversations.
5. Consider setting boundaries on what personal information you share on LinkedIn.

Guest Information

LEA TURNER - LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT business community.

Want to find out more about Lea? Here are all the links you need:

Website: www.leaturner.co.uk

LinkedIn: https://www.linkedin.com/in/lea-turner/

Instagram: https://www.instagram.com/leadoeslinkedin/

YouTube: https://www.youtube.com/channel/UCLdp5SbR19GZJ0nE_fU4hEg

X / Twitter: https://twitter.com/leadoeslinkedin

Facebook: https://www.facebook.com/LeaDoesLinkedIn/

Lea is a Director of the charity, Hope4.

Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond?

Click for more info:

Website: https://hope4.org

Donate: https://donorbox.org/hope4donate

Get in touch here:

Email: [email protected]

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people?

How do you tell that story?

Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote his famous Winnie The Pooh books.

As well as housing a cosy tea room Pooh Corner also has a Pooh-seum with items telling the story of Winnie The Pooh.

In this episode Neil shares how he brings his passion and dedication to the business and helps even the most dedicated Pooh fans learn more about their favourite bear and his history.

Key Takeaways

1. Educate Your Customers: Neil emphasizes the importance of educating visitors about the brand and giving them a memorable takeaway. Share elements of your brand story that customers may not know, just like the constantly updated Pooh-Seum at Pooh Corner.

2. Listen to Your Customers: Remember, every customer has a story to tell. Take the time to listen to their why and make them feel seen and heard. Building these relationships can lead to repeat business and loyal customers.

3. Brands Evolve: Neil starts every day thinking about how to move the business forward, whether it's a small change or a significant investment. Keep evolving your brand to stay relevant and engaging for your audience.

Guest Information

NEIL REED Owner, Pooh Corner, Hartfield

Website: https://poohcorner.co.uk

Online shop: https://shop.poohcorner.co.uk

Email: [email protected]

Tel: 01892 771155

Neil’s guitar company: https://www.fanoguitars.com

Email: [email protected]

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films.

So she knows a thing or two about creativity and storytelling.

Melanie’s passion for storytelling and video comes from watching adverts in the 1980s and ‘90s. In fact we can all learn something from them and they way they built emotional connections with their audience. 

Melanie also shares tips on how to do video without being in front of the camera and do it without breaking the bank!

Takeaways

1. Creativity doesn't follow the rules. You can learn the rules but be original and break them to make your storytelling messages stand out.
2. Create content that is authentically you and speaks in your voice to attract the people you want to do business with.
3. Drip feed your brand story throughout the year to create an emotional connection with your audience.
4. Focus on one social media platform where your audience hangs out and build meaningful relationships through conversations.
5. Utilise free marketing tools and resources to create varied and interesting content, and consider collaborating with others to expand your reach.

 Guest Information

MELANIE PERRY Founder, Poppy Perry Media 

Want to work with Melanie? Get in touch with her here:

Linktree: https://linktr.ee/MelaniePerry

BOOK A VISIONARY VOYAGE SESSION:  https://calendly.com/book-your-slot/visionary-voyage

BOOK A STARRY EYED EXPEDITION:  https://calendly.com/book-your-slot/starry-eyed-expedition-1-hour-197

BOOK AN EAGLE EYE SESSION:  https://calendly.com/book-your-slot/eagle-eye

WATCH SCOOTCH:  https://vimeo.com/ondemand/scootch

CR38IVES Networking group for Creative Professionals.

YOUTUBE: @CR38IVES

FACEBOOK: @CR38IVES

INSTAGRAM: @CR38IVES

TWITTER: @CR38IVES

TIKTOK: @CR38IVES

LINKEDIN:  https://www.linkedin.com/company/86627991

Your host:

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets.

In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses.

Jenny also shares some stories of unusual animal cases she’s been part of - including some interesting methods for operating on tortoises, giraffes and fish. 

Key Takeaways

1. Be passionate about your purpose and values in your business.
2. Build relationships and treat clients with care and respect.
3. Embrace corporate social responsibility and tell people what you are doing - it makes for fabulous story telling
4. Share your experiences.

Guest Information

JENNY CHRISTOPHERSON

Founder and Veterinarian, Portland Vets.

https://portlandvets.co.uk/

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. 

Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling.

But Roxy’s journey hasn’t always been easy, she’s had to rewrite her inner story and overcome her own limiting beliefs as well as the trials of running a business.

Key Takeaways

1. Structure is key in storytelling - you need a beginning, a middle and an end!
2. Share both successes and challenges when telling stories
3. Your stories need purpose and relatability. Each story should have a specific purpose.
4. Show your authenticity through your origin and impact stories.
5. Use an effective call to action - but don’t bamboozle your audience with dozens of things to do or make it too complicated.

Guest Information

Roxy van der Post (she/her)

Founder and Creative Director, Mysotis Film and Photography

Contact details

Website: https://www.myosotisfilmphotography.co.uk/

LinkedIn: https://www.linkedin.com/in/roxyvanderpost/

Instagram: https://www.instagram.com/myosotisfilmphotography/

Email: [email protected]

Roxy mentions a company called Muse Storytelling. Here’s their website: https://www.musestorytelling.com

Your host:

KATIE FLAMMAN 

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story.

You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Iliad too. 

You can’t call this podcast bland! 

And we’re kicking off this season with the key takeaways from all 8 of Katie’s guests so you can get going straight away.

KATIE FLAMMAN (she/her) (Series Host)

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

Here are the contact details of all the season 2 guests featured in this episode, in order of appearance.  

MELANIE PERRY (from episode 14)

Founder, Poppy Perry Media

Linktree: https://linktr.ee/MelaniePerry

ROXY VAN DER POST (from episode 12)

Founder and Creative Director, Mysotis Film and Photography

Website: https://www.myosotisfilmphotography.co.uk/

LinkedIn: https://www.linkedin.com/in/roxyvanderpost/

Instagram: https://www.instagram.com/myosotisfilmphotography/

Email: [email protected]

STACIA KEOGH (from episode 19)

Embodied Speaking & Story Coach

Email [email protected]

Website https://staciakeogh.co.uk  

LEA TURNER (from episode 16)

LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT

Website: www.leaturner.co.uk

LinkedIn: https://www.linkedin.com/in/lea-turner/

JENNY CHRISTOPHERSON (from episode 13)

Founder and Veterinarian, Portland Vets

https://portlandvets.co.uk

MICHAEL HUMPHREY (from episode 18)

Co-Founder, Digibubble

Website: digibubble.co.uk

Email: [email protected]

NEIL REED (episode 15)

Owner, Pooh Corner, Hartfield

Website: https://poohcorner.co.uk

Online shop: https://shop.poohcorner.co.uk

Email: [email protected]

Dr JAMES MCCABE (episode 17)

The Story Doctor – Storytelling Consultant, Speaker and Author.

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/drjamesmccabe/

This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published. 

Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practices, drawing attention to five key takeaways for business owners.

Goodwill:

Investing in Your Staff:

Future Planning:

Transformation:

Spirit of Christmas:

And whilst this is a Christmas special these are lessons that will see you through 2024 and beyond.

Speaking of 2024 keep your eyes peeled and ears tuned in for Season Two, packed with even more captivating content to elevate your brand narrative and engage your audience. It’s due early February. 

Voice Over Credits

Katie Flamman – your host!

Please get in touch for voice overs, presenting and podcast hosting

katieflamman.co.uk

[email protected]

Phone: 01892 249001

Linkedin: Katie Flamman

Instagram: @katieflamman

Bhavishna Parmar – Scrooge’s Niece

Bhav specialises in voice overs with British English, British Urban, and Indian accents. She’s a trained actor and loves projects with a strong narrative and meaningful message.

voiceofbhavnisha.com

[email protected]

Instagram: @voiceofbhavnisha 

LinkedIn: Bhavnisha Parmar

Ruth Urqhart – Narrator

Ruth is an award winning, Scottish female voice over artist and character voice actor. Ruth has provided voice overs for TV and radio commercials, global brands and corporate films as well as e-learning and online courses, medical narration, video explainers, and over 190 audiobooks.

ruthurquhart.com

[email protected]

Philip Banks – Ebenezer Scrooge

British voice actor Philip Banks is recognised globally for his work voicing news and TV networks including the BBC, CNN and CNBC. High profile projects include the world premiere of Star Wars Rogue 1 and The Queen starring Dame Helen Mirren. 300 million Americans know Philip for his TV Promo work for The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers.

Email: [email protected]

https://www.facebook.com/watch/?v=923304497869591

https://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-46100326

IMDb: Philip Banks

Tim Odofin – Charity gentleman and Ghost of Christmas Past

Tim is an award-winning UK-based, African British voice actor. African accents are Tim’s niche - his voice will take you on a tour of North, East and West Africa as he can do the lot! Tim is experienced in commercials, explainer videos, promos and games.

timodofin.com

[email protected]

Drew Campbell – Marley’s Ghost

Drew is a multi award-winning British voice actor with a music background. Born and bred in Carlisle, he has a natural northern accent that’s pleasant on the ear.

voiceofdrew.com

[email protected]

Facebook: DrewCampbellVO

X: @DrewCampbellVO

Instagram: @voiceofdrew111/

LinkedIn: linkedin.com/in/voiceofdrew

TikTok: @voiceofdrew

Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories.

It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience.

Guest Information

Here are the contact details of all the guests featured in this episode, in order of appearance.

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

Voiceover services

Presenting services

Get in touch for a FREE demo read of your script:

[email protected]

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman

Mark Turnbull (from Episode 7)

Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk

Follow Mark on LinkedIn: linkedin.com/in/markpturnbull/

Want to go from Shopkeeper to Retail Pro?

Join Mark’s Retail Success Club at Impact Retail Training:

impactretailtraining.com

[email protected]

Ally Lang (from Episode 6)

Want to find out more or work with Maple Street Creative? Here’s the contact info:

maplestreetcreative.co.uk

[email protected]

Tel: +44 (0) 207 907 0690

Connect with Ally Lang here:

LinkedIn: linkedin.com/in/ally-lang-a2b967161/

Want to reach out to Ally? Get in touch!

[email protected]

Gareth Dimelow (from Episodes 1 & 2)

Find out more about Inside Stories agency here:

Insidestories.guru

Tel: 07516 823195

Want to work with Gareth? Get in touch with him or his business partner, Terry.

Gareth Dimelow: [email protected]

LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/

Terry Bower - [email protected]

LinkedIn: https://www.linkedin.com/in/terrybower-insidestories

Dai Rose (from Epsiode 8)

Check out Dai’s business, Sterling Welsh, Independent Financial Advisors:

Check out Dai’s business, Sterling Welsh, Independent Financial Advisors:

www.sterling-uk.net

Email: [email protected]

Tel: +44 (0)1792 720510

Lizzy Parsons (from Episode 5)

Want to find out more about Lizzy, the Business Organisation Queen?

Visit startsmallplanbig.co.uk

Do you need Lizzy’s help? Get in touch!

[email protected]

Want to check out Lizzy’s content on LinkedIn? Follow her here:

linkedin.com/in/startsmallplanbig-thebusinessorganisationqueen

Chris Lomas (from Episode 4)

Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond?

Click for more info: hope4.org

Donate: donorbox.org/hope4donate

Get in touch here: [email protected]

Want to see Chris storytelling on LinkedIn? Follow him here: linkedin.com/in/chris-lomas

Jules Sander (from Episode 3)

Want to work with Jules? Get in touch with her here:

[email protected]

LinkedIn: www.linkedin.com/in/julie-jules-sander-5751374/