The underlying conflict that many digital advertisers face in their marketing campaigns is whether or not they should prioritize scaling their business or obsessing over their performance metrics. This conflict is most common to Facebook advertising mainly because of the broad set of tools you can utilize to bypass any speedbumps on your road to success.  Believe it or not, getting over this conundrum isn’t as complicated as it seems. You just have to realize that Facebook is a machine-learning platform with an algorithm that’s aligned to efficient and data-driven advertising blueprints.  At the end of the day, Facebook advertising is all about choosing quality over quantity. Having a ton of advertising tools at your disposal doesn’t necessarily mean you have to use all of them. Most of the time, you only have to stick to what works best and do a sh*tload of testing.  It’s storytime with Charley once again! In this video, I’ll be recounting the story of how I was able to help a company make another $12 million a year in profit by simply reducing their Facebook ad spend while focusing only on a couple of ad campaigns!  This is a story that highlights understanding the value of cost per acquisition, lifetime value, and opportunity cost. This happens to be one of my favorite stories, and I hope you enjoy it, too!