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I remember when dynamic product ads were first introduced. And this is the story about how we had to pay Australians $50,000 to make an Excel spreadsheet just so that we can run ads for Macy’s.  Now I don’t know if you’re really good at math, but the idea that you have to spend $50,000 just to set up the infrastructure so that you can vent has a brand new ad, is one hell of an investment. Luckily, Facebook really likes people trying out new things. In an effort to help Get the dynamic product as test why, Facebook was willing to give a very large coupon to offset the advertising costs.  So back in the day they were no such things as Product feed tools to help set up dynamic ads, or Google shopping ads, because they didn’t exist.  So we used to have to go overseas to have large themes of individuals punch in excel spreadsheets to account for every size, color, cut, gender etc. for every single product that you wanted to run. Now lucky for us, this turned into a tremendously profitable ad unit, that now is available to everyone.  But at the time nobody knew whether or not this was going to be a good idea. Much like the lead GEN add a unit that I had test in several years before, this was a good idea in theory but nobody has ever seen it before.  Thankfully, this worked out really well. DPA ad units are now one of the most commonly used ad types in the world. And if you are not using them at this point I would highly highly recommend you consider giving it a shot.  From what started as just a little test in an ad account for what was indeed a very large brand to try out a developers really cool idea has now become the industry standard for almost every brand with more than a few products to sell that advertises on Facebook.