Straight From the Drafts

Our gorgeous guest for today is the proudly northern Jess - brand artist & icon specialist for personality-packed brands.

Jess shares her latest projects Out of Office & Anti-Agency, how running a business has changed her & a refreshingly conversation about the realities of running a business.

Find Jess on Instagram:

@jessicadigitalstudio

@theanti_agency

-

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

You're brilliant at what you do irl, but how the heck do you get that across in your socials?

This is Part 3: Talking about how to communicate everything we talked about in Part 2 in a way that keeps your audience engaged (and is more fun for you!)

-

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

Slow Marketer Laura joins us to talk through her journey from Senior Cruise Ship Officer to building The Writer's Harbour, focusing on LinkedIn, email marketing & Pinterest.

📲 Where to find Laura:

Instagram: @thewritersharbour

LinkedIn: Laura England

-

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

You're brilliant at what you do irl, but how the heck do you get that across in your socials?

This is Part 2: Covering the 3 core steps for showing up online as the expert you are.

1. Choosing your platform
2. Knowing the goal
3. What to talk about

PS. full disclaimer, I've got a cold this week so if I sound a little different, you know why ✌️

-

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

Today's guest Dani shares how she's feeling and what her plans are live from the middle of her pivot in business.

Dani is a Psychotherapist & Coach with a passion for inspiring women to be themselves & confidently show up in their life as biz as them. In today's episode, she openly shares about the next phase in business while reflecting on the pivots that brought her to this point.

📲 Follow Dani on Instagram @dani.elle.mccabe

-

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

You're brilliant at what you do irl, but how the heck do you get that across in your socials?

This is Part 1: Talking about your attitude towards showing up - because if you want to sit on your cactus and complain it's sharp, this mini series won't be for you 🤷🏻‍♀️

-

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

An absolute TREAT of a guest episode for you today with Gina Buckle 📣

Gina is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality. She works with businesses of all sizes to help them figure out what their authentic definition of fun is, and shows them how they can reflect this consistently across their buyer journey. She believes that the right brand voice should feel fun, authentic, and easy to sustain, as well as being undeniably magnetic to your audience, and that's exactly what she helps her clients to do.

💻 Check out the Hoot Copy website

📲 Follow Gina on Instagram @gina.hootcopy

-

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

We're just over a month into 2026... so let's talk holding ourselves accountable 🫡

💖 Connect on Instagram: @socialbynao

💌 Join the mailing list

In today's ever guest episode, Zoë shares her Self Trust Story, talking about hitting a low in business last year and how she moved through it, trusting the network around her and the timing that things could only get better.

Zoë Dew is a strategist specialising in helping small businesses scale sustainably, and without sacrificing themselves in the process. She wants to help people finally detach themselves from the motto of “work hard and you’ll be rewarded”, and show them that instead they can be rewarded by taking their foot off the pedal. With a previous career in sales, immense strategic skill and a love for deep-diving into data, she helps people get clear on how to grow, and then supports them in making it happen. She’s both proudly neurodivergent and chronically online, so loves to talk about memes as much as she does masking.

Here's where to find more from Zoë

Instagram & Threads:
@zoerdew

Website:
https://zoedew.com/

Podcast:

Look How Good You're Doing

In this episode I’ll be talking through 5 of the big lessons I’ve learned in 2025 that I’ll be reminding myself of throughout 2026.

Find me on Instagram:

@socialbynao

Or head to my website:

https://www.socialbynao.co.uk/

-

Shoutouts in this episode:

Alice Benham
@alice_benham

Rachel Waring
@rachelemmawaring