Molly and Lynsey chat about recruitment challenges.

Whether you are someone looking for a new role or an organisation recruiting social media can play a key part.  Listen in to find out about what challenges organisations are facing, how they are overcoming them plus some key insights and data from Molly 

Other useful resources

Free webinar - Harnessing social media for recruitment - bit.ly/3J8TFg5 

Blog - Top 5 ways to discover quality candidates using online recruitment bit.ly/3MLKF2C 

Looking for some upskilling? - bit.ly/3q6MPAk

 

Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.

In this issue we cover:

• Microsoft Advertising Now Available in 29 More Countries
• Instagram takes a stand against recycled content
• Meta drops out of top 10 most valuable companies
• LinkedIn debuts its own podcast network
• Meta Launches Facebook Reels to All Users
• Instagram introduces ‘Like’ feature for stories
• Wave is to Become the First Fully Virtual DJ in the Metaverse
• Tailwind Releases Report on Design Trends for 2022
• Digital World Summons Support for Ukraine

Best Wishes 

Lynsey

PS if you'd like to support the British Ukrainian Aid here is the link https://www.justgiving.com/fundraising/lynsey-swealesukraineaid 

Google has launched the second product review update and it’s intended to help websites that offer in-depth reviews that help users make an informed buying decision.

Google has also listed two new best practices that you can use to improve your product reviews and overall website ranking.

1) Include more multimedia in your product reviews to support your expertise and showcase authentic content

2) Provide links to multiple sellers, which will give your readers options to purchase from the merchant of their choice.

This new update will promote review content better than the age-old templated information available online.

Google will be promoting these in-depth product reviews in their rankings. If your website is offering product review content, it is important that you check how your rankings have been impacted because of the update.

This podcast with Su shares all you need to know and more importantly action to help sell your products profitably. 

Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.

In this issue, we cover:-

• TikTok Experimenting With Paid Subscriptions
• Google Search Console Has New Desktop Reports
• Meta Plans to Establish an NFT Marketplace
• LinkedIn’s Report About Company Culture Trends for 2022
• Meta to Build a Foundation of Transparency for the Future of Virtual Influencers
• Google’s New ‘People Search Next’ Feature
• Google Proposes New ‘Topics’ Approach to Replace Cookie Tracking
• TikTok Launches ‘Instant Pages’ Ad Display Option to Improve Promotions
• Twitter Launches NFT Profile Picture Verification
• TikTok Tactics Gives Marketers a New Training Course on the Platform
• Instagram Will Be the Key Focus for Many Marketers in 2022

Best Wishes 

Lynsey

Are you a social media manager looking to advance your business development plan? Do you want to understand more ways to use social media for personal and professional growth? Georgia shares with Lynsey why a strong social media strategy is essential for your business development and long-term career goals.

Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.

In this podcast, we cover:-

• Instagram’s ‘Take a Break’ Feature
• Youtube’s ‘Places Mentioned’ Feature
• The Resurrection of Email Marketing
• YouTube Studio app is updated with more desktop-like features
• Twitter Adds Auto Captions for All Video Uploads in Tweets
• Instagram has officially launched Reels Visual Replies
• Google’s New Product Reviews Update

Best Wishes 

Lynsey

Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.

In this podcast, we cover:-

• New Microsoft Clarity Analytics Tool Launched
• Snapchat Launches New AR Shopping Showcase As Part Of Its Holiday Season Strategy
• Instagram Adds Option To Delete Individual Posts From Carousels
• Instagram Launches Live Test Of Longer Videos In Stories
• Phone Calls Can Now Be Counted As Conversions Through Google Ads
• No More Dislikes On Youtube
• Google Drops Deadline For Mobile-First Indexing
• WordPress 5.9 Will No Longer Be Released In December 2021
• UK Retailers Have Their Biggest Ever Black Friday Event
• Amazon To Stop Accepting Visa Credit Cards
• Sainsbury’s Has Adopted Amazon’s Cashierless Retail Technology
• Is Amazon’s ‘In Stock Head Start’ Making Retailers’ Lives More Complicated?

Best Wishes 

Lynsey

Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.

In this podcast, we cover:-

• Googles roll out of eco-friendly filters
• Instagram updating IGTV and live streaming features
• Facebooks rename to Meta
• Consumer shopping stats and predictions around the Christmas shopping season
• Buying cars on Amazon

Best wishes 

Lynsey

Consumer centricity & data insights are absolutely key if you want to win the sale.

In this podcast Lynsey chats with Didrikson's Ecommerce Manager Daniella Johansson about their journey into digital, going international, how they focus on winning the sale and what a great product page needs to look like

Tips galore for any business that is looking to improve their sales online or venture into international selling.

Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.

In this podcast, we cover:-

• Amazon offering credit
• Twitter offering a paid subscription service
• LinkedIn move aware from Stories
• Dark theme browsing for Google and LinkedIn
• Google ads update and change for June 2022
• Microsoft ads now offering attributes

Best wishes

Lynsey