The marketing proposal starts as an investment and, at the end, the marketing dollars were an expense.

The "investment" presumed revenue dollars would exceed the investment by twice or higher the marketing investment.

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This is the fifth and final episode where Karla talks about outside IT consultants collaborating with company IT staff.

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Karla defines KPI's as measurements of observed company performance  vs expected company performance. KPI's have broad industry usage from customer service to staffing to sales.

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Karla says that the business topic of internal control is quite boring. Although boring, internal control procedures save money, reduce financial theft, and give business owners peace of mind that their companies are operating at optimum levels.

In Episode 2 of 5, Karla Sasser highlights drafting IT security policies and vendor risk assessments procedures to meet business owner needs.

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In Episode 1 of 5, Karla Sasser introduces listeners to her practice and extensive background in accounting, operations management and information technology.

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This episode highlights the fifth and final of the front-end sales activities. Getting zero-cost referrals to your business is possible by providing your newest clients great sales experiences.

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The Closing activity is the fourth, and the final, of the five front-end sales activities. Your potential client has showed up to the appointment to meet with you about your product or service. The Closing activity decides whether you make a sale or lose a sale.

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My company saw the dental industry calamity coming in 2017, but dental practice owners were not ready for our company's business development solutions. Hopefully, there is still time to help a few dental practices get back on track.

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Setting Appointments is the third of five front-end sales activities. Listeners will get an introduction to 321 Biz Dev's proprietary sales system called SWAS (Selling Without Appearing to Sell).

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