STIB/MIVB is the Brussels public transport company responsible for buses, trams, and subways. Over 10.000 people work for STIB/MIVB, which makes them the largest employer in Brussels. Tamara has worked there as a Diversity Manager for 4 years. A job she previously held in the bank sector. In this first episode of ’16 minutes of CARE’, the podcast series of the Care Principles, Tamara explains how different her job is now compared to working as a Diversity Manager for a bank. She also explains why we are probably all sexist unconsciously and how STIB addressed this issue in an internal campaign. Tip: Building a diverse and inclusive culture is about change management and culture change. A diversity week for instance won’t change much. Take 16 minutes and get much more insights from Tamara Eelsing!

Isabel Verstraete asks Bregtje van den Berg in this final episode how Secrid applies the Care Principles. How do they collaborate both internally and externally? How agile is their organization? How do they build their reliability as a small Dutch brand that is available through a worldwide network of retailers? How important is empathy for them? How can you be a responsible brand? This and much more in 16 minutes of CARE, the podcast of the Care Principles, a strategic framework that builds caring and sustainable brands.

How can a company be so successful on a global level despite that they do not formulate hard sales targets? 

In this 3rd episode of the Care Principles podcast with Bregtje van den Berg, Senior Design Engineer. Bregtje explains more in detail how a value-driven business works. Isabel Verstraete asks how they translate their values internally and how it works in recruitment processes. How are values translated in their relationships with suppliers or clients? 

This is a fascinating podcast episode about holacracy, values, and much more drivers behind the global success of Secrid, the Dutch family-owned wallet brand.

The Dutch wallet brand Secrid says that they believe that a better world starts in your pocket.  They launched their first wallet in 2009 and today Secrid wallets are sold in 8.500 retailers all over the world. In 2022 the company became B Corp Certified. They already produce their wallets with local materials, local craftsmanship, and social enterprises. Their aim is to reduce their CO2 emissions by 75%.  Bregtje van den Berg, a senior Design Engineer at the Dutch wallet brand Secrid is this week's guest on the Care Principles podcast.  She explains how Secrid places care for people and the planet into its core business strategy, and how a simple wallet can be the start of building a better world.

Bregtje is a Senior Design Engineer at the Dutch wallet brand Secrid, a family-owned company.  Secrid is sold in 80+ countries and today 100+the people within the company. Despite their success today,  Secrid was created in 2008 during the financial crisis.  The founders have a spiritual and holistic approach to design and business. Their scientific and spiritual sides are balanced within the company and the number seven is a holy digit that drives their business from the values to the design process.  

Listen to this new episode of '16 minutes of CARE' and discover why Bregtje from Secrid was invited into the podcast.

Everybody who has children knows that it isn't easy for all of them in school. Getting good grades, sitting still for hours, and reproducing the materials exactly like it is in the schoolbooks is not that simple for all kids. How does GoStudent tackle this and why do their tutors get such good results?

Isabel Verstraete asks Ellen Petit, who is Country Manager at GoStudent in the Netherlands and Belgium in this final episode.

A deeper dive into the CARE strategic framework as the CARE benchmark study reveals that 2.000 Belgian companies only score a poor 46% on collaboration. How well does GoStudent collaborate? 

How well do they collaborate internally? 

With their clients, and stakeholders? 

Finally, we talk about collaboration on sustainability.

Ellen Petit, the Country Manager for the Netherlands and Belgium at GoStudent explains how GoStudent collaborates with 2.000 employees spread over 23 countries. 

Listen to this new episode of '16 minutes of CARE' and learn how a tutoring start-up is innovating in the world of education.

Isabel Verstraete, the founder of the Care Principles starts this podcast episode with Ellen to learn how GoStudent #collaborates with their clients.

The next point is the #agility they show toward their clients. As a unicorn-valued digital start-up, they need to adapt themselves to the changes in the needs of the students. 

How do they build a #reliable brand as a start-up? GoStudent has an average score of 4,5/5 on Trust Pilot, is it important to them?

Finally, we talk about the need to be #empathetic. How does that work at GoStudent, as their tutors never come physically to the homes of the children? 

This and way more about Zoom fatigue, gamification, artificial intelligence, and other ways of the future of learning.

Some students are not necessarily bad at certain subjects. They receive bad grades because in most schools there is 1 way of teaching. 

Kids might need a different approach to learning certain subjects. In 2016 that idea became the foundation of the Austrian-based start-up GoStudent. Today they have 5.000 online tutors in 22 countries who aim to unlock the full potential of children between 6 and 19 years old. 

How do they manage to get kids excited about school tasks? 

Listen and learn from Ellen Petit, Country Manager of the Netherlands and Belgium at GoStudent.

Bart van Olphen, founder and CEO of Fish Tales (in the US the brand is called Sea Tales) explains how he builds a reliable brand. In order to change the world we need to do business differently as today the power is with the consumers. The industry will need to listen or they will die he explains in '16 minutes of Care', the podcast by the Care Principles. The demands of younger consumers,  the future of farm fishing,  vegan fish alternatives,  and much more are discussed in this last podcast episode with Bart. Do you need help adapting your brand to the wishes of younger consumers? Contact us: [email protected].