Peter works for the tourism industry and Isabel Verstraete, the host of '16 Minutes of CARE' asks him if tourism can ever become truly sustainable. How can tourism destinations become better from tourism, and what should be avoided?

Peter gives his key insights into this complex matter but has seen both the best and worse sides of tourism.

Deborah Dunsire is an experienced CEO with a demonstrated history of building highly successful teams within the biotech and pharmaceuticals industry. At Lundbeck Pharmaceuticals, employees can be their whole selves and discuss their physical and mental health issues with their managers. Deborah is also a fierce believer in more diversity and inclusion and talks to Isabel about the need to further invest in female and shared leadership.

Care for the planet is at the core of MATR Food's mission and brand strategist Isabel Verstraete finds out in this podcast episode how health and sustainability are related and why that is of importance to all of us.

Randi Wahlsten is a business leader with a track record in the food industry. She is the CEO of MATR Foods and explains in the CARE Principles podcast why the food revolution will come from small innovative companies and not from the big players.

Most people know that we can lower our ecological footprint by eating more plant-based foods. However, most processed vegan food we find in retail does not have a small environmental footprint.

The founders of the Danish vegan brand MATR Food try to change that and offer a culinary product with local ingredients.

For more info on how to grow your brand in a caring and sustainable way, check out thecareprinciples.com.

I am very excited to welcome Klaus Thomsen to the CARE Principles podcast.

Klaus is one of the founders of Coffee Collective, a micro-roastery based in Denmark. They are quite the game changer in the coffee industry, on several levels. They take particularly good care of people, starting with care for employees, suppliers, and clients! They have chosen the path of radical transparency. What that means, and how consumers can vote with their money are some of the topics close to Klaus's heart.

Listen and learn how a small coffee roaster is changing the rules of business and how any consumer can benefit from that too.

Sarah Müllertz is an architect and founder of the Danish sustainable jewelry brand KINRADEN.

Kerstin Knapp is the Executive Vice President People & Culture at Vestas, and part of the Management team.

How does Kerstin take care of people in such a large organization, and what does it takes to keep people engaged at work?

Is having a company purpose and working on green and sustainable energy solutions enough to gain and retain people?

Watch or listen to Kirsten's insights and tips and why she believes a value shift has been made for employees.

The urgency of the climate and social crisis is more apparent than ever before.

The first episode will be launched on June 1st.

In this last episode of '16 minutes of CARE', we dive deeper into the strategic CARE framework and talk about agility and empathy. STIB is confronted with a systemic problem: society has become less sensitive to authority. First-line workers like policemen and health keepers are often the victim of this, but also bus drivers suffer from it. The lack of respect and empathy for these workers doing their job is a huge issue in society today. The impact on people is dramatic. Isabel also asks how the Brussels public transport is working on its sustainability goals. This is the last episode of the third season of the CARE Principles podcast, stay tuned for a new season later this year. Thank you for watching it!

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I work hard to bring you inspiring relevant content of companies and organizations that place CARE for people and the planet into the core of their business strategy.

Take care, Isabel

Diversity Manager Tamara Eelsing and host Isabel Verstraete dive into the CARE strategic framework. We start this podcast episode to discuss the importance of collaboration for the Brussels transport company STIB/MIVB. One of STIB’s values is 'together'. This is a good translation of #collaboration.   How do they collaborate internally, with clients, and with external stakeholders? We also discuss the importance of trust and reliability.  As STIB operates a lot in the public space, how do they help to make the public space like streets a safer space for clients who are waiting for the bus?   STIB also innovates for disabled clients as they try to be a reliable partner in the lives of all people who depend on public transport in Brussels.  Watch, and learn how STIB is depending on collaboration and how they foster reliability and trust.

In this second episode of the '16 minutes of CARE' video podcast, I ask Tamara Eelsing, Diversity Manager at STIB/MIVB what other companies can do to become a more diverse and inclusive organization, as not every organization can afford a full-time employee in this matter. We also discuss the importance of employer certificates and how a diverse approach can have a huge impact on the internal organization but also on the employees. Watch and learn more about how the Care Principles can help any organization grow in a caring and sustainable way.