Erin Bury, a leading marketing expert in Canada, has more than 21,000 followers on Twitter. How did the startup enthusiast build her social media empire? “One handshake at a time,” she says. The marketing guru has created a powerful brand for herself - both on and offline - by amalgamating digital and real-life relationships. It’s an important tactic for those looking to boost their brand identities, says Bury. Named one of Marketing Magazine’s 30 Under 30, Bury is currently the managing director at 88 Creative, a Toronto-based communications agency. In this episode of the Startup Canada Podcast, host Rivers Corbett interviews Bury about branding, viral campaigns, strategic marketing, and how to get celebrity retweets.