Strategic Momentum

Today’s episode features the people behind the scenes of the Strategic Momentum Podcast -- the founders of Crate Media, the podcast production company formerly known as Podcast Masters.

Cody Boyce, the founder of Crate Media, turned to editing podcasts when his career in music hit a wall. As he built his company, he used social media to find Hayden Lee, a sound engineer and fellow musician, as well as Ben Gregson, a writer and editor. From one employee to a talented collective of passionate writers, audio engineers, designers and composers, Crate Media has now produced a broad range of shows across a variety of clients from individuals wanting to share their own point of view to small businesses and up through F500 companies and is just getting started.

In this episode, Cody, Hayden and Ben share their challenges, lessons learned in building a business, and the fuel that keeps them going. Because in the end, it’s a business built on their passions.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Crate Media Website
• Connect with Ben Gregson
• Connect with Hayden Lee
• Connect with Cody Boyce

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

Starting a consulting business is something many aspire to do but few do well. It’s often wrought with challenges that can make or break your business, like how to identify your core offerings, find clients, and create your pricing structure.

Michael Zipursky is an author, entrepreneur, and the CEO of ConsultingSuccess.com. He’s written 5 books on consulting and marketing, including his most recent best-seller, The Elite Consulting Mind.

In this episode, he shares important tips and perspectives on what it takes to build momentum for your consulting business, and businesses in general, in order to reach your full potential.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Connect with Michael via his Website
• Consulting Success Twitter | Linkedin | Facebook
• Download the Consulting Success Blueprint

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

Are we really there for each other?

I recently published an article on Arianna Huffington’s Thrive Global about altruism, kindness and business after hearing several of my guests mention kindness in their advice for breaking through business inertia. 

In their own ways, they stressed the importance of doing good and paying it forward, not just as an organization, as we commonly talk about these days, but as an individual. Because when you look around, the reality is that altruism in business really isn’t as common as we’d like to think.

In this episode, I revisit these interviews today to highlight the valuable points these guests have made and explore this topic further. What we’ll find it that being kind and helpful is simply good business sense.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Dr. Phil Zimbardo: Ep. 18 - How To Stand Up, Take Action And Be An Everyday Hero
• Beth Freedman: Ep. 19 - Prioritizing People Development To Propel You And Your Business Forward
• Dan Yu: Ep. 23 - Finding The Right Strategic Fit For Any Role (For Your Company Or Yourself)
• John Keeling: Ep. 25 - Investing In The Value Exchange In Business Development
• Dr. Richard Shuster: Ep. 28 - The Science Of Altruism: How Being Mission-Driven Fuels Personal Fulfillment And Business Success
• John Newtson: Ep. 30 - Taking Responsibility For Other People’s Ambitions & Successes: A Unique & Valuable Approach To Event Marketing

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

Media strategy, planning, and ad buying is a science that even the most seasoned marketers struggle with. What’s the best way to allocate the budget? What are the most effective channels? To break through, you have to understand the balance required to get to the desired outcome.

Imani Greene, Founder of Greene Consulting Group, has spent years finding and implementing this balance. She’s transitioned from high-ranking positions at big agencies in New York and D.C. to operating her own consultancy, where she takes a hands-on approach to managing advertising campaigns.

In this episode, she shares how this move has helped her to prioritize what’s important in her campaigns, her business, and her life – and how her start-small, test-and-learn mentality has propelled her and her clients’ businesses forward.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Greene Group Website | Twitter
• Imani on Linkedin | Instagram

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

How do you capture someone’s attention online in a matter of seconds? A matter of words? For businesses, breaking through the ever-crowded web of news and conversations to reach consumers and inspire action is a particular challenge.

Erin Gargan King has spent years mastering the art of activating audiences online, and in this episode, she shares how to get noticed online, build real relationships, and positively influence the people on the other side of your screen.

Erin is the founder of Socialite Agency, a global social media firm, and the best-selling author of Digital Persuasion: Sell Smarter in the Modern Marketplace.

Resources:

• Erin’s website: https://eringarganking.com
• Socialite Agency: http://www.socialite.agency/
• Erin on Instagram: https://www.instagram.com/eringarganking/
• Buy Digital Persuasion

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

The experiences women have in the workplace today are vastly different from how they were 50, 20, and even 10 years ago. Now, more and more women are moving up the corporate ladder holding executive positions or even running their own companies.

However, there are still career challenges and misconceptions holding women back from fully living up to their growth potential.

Today’s guest, Ines LeBow, founder and CEO of Enterprise Transformation Solutions, had the odds against her nearly her whole life, but skillfully worked her way up the corporate ladder while running various companies that were primarily male-dominated. She shares her personal transformation as well as tips and advice on the importance of career agility and what it takes to break through the business inertia and the glass ceiling.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Send Ines an Email
• Connect with Ines on LinkedIn
• Learn more about Enterprise Transformation Solutions: www.transformationsolutions.pro

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

In the last episode, we talked to Mehtab Bhogal, a co-founder of the private equity firm Karta Ventures, about how he and his partners drive value for their businesses and the businesses they advise. If you haven’t already, you can listen to that episode here.

Today, Mehtab joins us again to share Karta Ventures’ approach to product development and marketing.

We dive into deep into what Mehtab and Karta Ventures believe is important to take into account when launching a new business. It’s the notion of starting very small and then testing and learning to hone in on your audience and create the products they want.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

Mehtab Bhogal successfully launched and scaled several bootstrapped direct-to-consumer brands and eCommerce ventures to over 7-figure revenues within 12 months of inception, ranging from a reputation management brand to a men’s hair product company.

Today, Mehtab is only 25 and Co-Founder of the private equity firm Karta Ventures. In this episode, we will examine the uniquely Millennial mindset that that has guided Mehtab and his firm’s approach to building successful businesses. He’ll share their unconventional philosophy related to partnering and finding the right people, as well their specific way to create value and drive business growth in today’s business environment.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Learn more at http://kartaventures.com/
• Connect with Mehtab on LinkedIn: https://www.linkedin.com/in/mehtab-bhogal/

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters

In the world of journalism, connecting to your audience is paramount. Yet, making that connection is a common struggle that those in the profession face day-in and day-out.

But to do your best work, and ultimately gain upward mobility, being in the right environment is key. However, there are common misconceptions of what that entails.

Our guest Stephane Fitch, former Forbes Bureau Chief and now founder of the content strategy planning, and development company FitchInk, didn’t want to trade life in a sub-par environment for a chance at upward mobility. So he forged a different path to find that momentum and reach his own personal and professional potential.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Learn more at https://fitchink.com/
• LinkedIn: https://www.linkedin.com/in/stephanefitch/
• Twitter: @StephaneFitch

Subscribe to the Strategic Momentum podcast:

• On Apple Podcasts
• On Google Podcasts
• On Spotify
• On Stitcher Radio

Strategic Momentum is produced by Podcast Masters

In the last episode, we looked at how people make decisions in a world increasingly flooded with data. I talked with a panel of experts to understand whether gut-based or data-based decision making was more effective in business. What we deduced is that the best decisions are made when balancing both styles – and the worst decisions are made when you lean too hard one way while neglecting the other.

But when you work with a team or with clients, your own decision-making style isn’t the only one that matters.

So today, we’re looking at how to deal with different decision-making styles in order to alleviate potential conflicts and, ultimately, work better together with your bosses, your clients, and your colleagues.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Connect with Steve Brown on LinkedIn
• Connect with Kyle Loudermilk on LinkedIn
• Connect with Jen McDonald: Twitter | LinkedIn
• Connect with Dr. Lamia at MaryLamia.com

Subscribe to the Strategic Momentum podcast:

• On iTunes
• On the Google Play Store
• On Stitcher Radio
• On Spotify

Strategic Momentum is produced by Podcast Masters