Strategic Momentum

Greg Johnston is the SVP and Creative Director of AgencyQ, an award-winning digital agency that transforms the way organizations reach, engage, and inspire their key audiences.

From the mail room to the C-Suite, Greg Johnston has achieved success throughout his career by recognizing the need to constantly innovate, iterate, and evolve over time. And this mindset has been relevant and applicable to the agencies that he has worked with particularly given the impact of technology on marketing.

Yet it takes self-awareness, self-reflection and listening to realize how to create that forward momentum.

You will learn:

• What inhibits many agencies and even their clients from evolving to address the ever-changing customer dynamics.
• The need to listen and what to listen for
• The importance of achieving that agency, client and customer relationship - Agencies need to listen to their clients, clients need to listen to their agencies, and both need to listen to the customers.

Resources:

• Learn more about AgencyQ
• Connect with Greg on LinkedIn

Production & Development for Strategic Momentum by Podcast Masters

Today’s guest has a fascinating entrepreneurial journey that has led from tech to… well, tape.

Just a couple years ago, Andy Musliner was a Chief Technology & Innovation Officer at an award-winning mobility company. Now Andy is the Founder and CEO of InRoad Toys, an award-winning toy company. Their premiere product, PlayTape, has revolutionized how the world plays with toy vehicles.

You will learn:

• How Andy’s mindset of continually thinking outside of the box as a result of his career in innovation lead to the creation of PlayTape.
• What it took to start InRoad Toys with no industry knowledge or experience in the toy industry – observation, data gathering, research and analysis on every facet of the toy business.
• The importance of finding top notch talent when it’s time to expand, and what it takes to attract them even as a startup.

Resources:

• Connect with Andy on LinkedIn
• Learn more about InRoad Toys: InRoadToys.com | Facebook | Twitter | Instagram | Pinterest

Production & Development for Strategic Momentum by Podcast Masters

Challenges in a business vary, but it always falls within one of three buckets: people, process or technology.

In the last episode, we talked to Kareen Walsh, Founder of Revampologist, about the People component to this triad. Today, we’re diving into Process and Technology – specifically, how organizations need to understand and work through the ever-changing dynamics that impact these two components in order to ensure forward momentum

You will learn:

• Process management through change
• Understanding and balancing internal and external (i.e. customer) technology needs and it’s alignment to an organization’s business objectives.
• Importance of data and measurement in optimizing technology and overall operations.

Resources:

• Learn more at Revampologist.com
• Connect with Kareen: LinkedIn | Twitter | Instagram

Production & Development for Strategic Momentum by Podcast Masters

Welcome to the first episode of the Strategic Momentum podcast!

Every month, we’ll be sharing the perspectives, recommendations, and approaches that progressive executives have used to break through their business inertia and move their businesses forward. These interviews will be with leaders across a variety of roles and industries because valuable insights should – and do – come from everywhere.

Challenges in a business vary but it always falls within one of three buckets: people, process or technology.

With the people part of this three-legged stool, personal and professional fit are critical, but there’s often a gap. Kareen Walsh from Revampologist shares her perspective on how companies need to ‘Mind the Gap’ in order to get that necessary alignment to drive company success.

We will learn:

• The key gaps that plague an organization
• How to diagnose and assess the personal and professional challenges of ‘people’ that impact a firm’s performance
• Addressing the issue of fit to drive towards business and team alignment

Resources:

• Learn more at Revampologist.com
• Connect with Kareen: LinkedIn | Twitter | Instagram