The Business of Thinking Big

Strategic Organic Growth with Jayne Dykstra


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You’re showing up online, posting consistently, engaging with your audience… but the growth just isn’t happening. Sound familiar? That’s the frustrating reality of organic growth for so many entrepreneurs, it feels like you’re doing everything right, yet the results are painfully slow.

In this episode, Lianne Kim sits down with Jayne Dykstra to tackle the problem head-on: how to grow your business strategically and organically without burning out or relying on paid ads. Jayne shares her proven approach to building visibility, nurturing leads, and creating momentum through intentional action not random effort.

If you’re tired of spinning your wheels and ready to see real traction, this episode will help you shift from scattered to strategic.

In this episode, you’ll discover:

  • Why organic growth often feels slow and how to fix it
  • The visibility traps most entrepreneurs fall into
  • How to build trust and nurture leads without feeling salesy
  • What metrics actually matter when tracking growth
  • The mindset shift that turns effort into result

Timestamps:

  • 02:00 – Jayne’s journey
  • 07:15 – Why organic growth feels frustrating
  • 12:40 – Building visibility with intention
  • 18:30 – Lead nurturing that feels natural and aligned
  • 24:50 – Strategic tweaks that lead to real results
  • 30:00 – Final thoughts on sustainable growth and staying the course

Links mentioned:‌ ‌

Her website: https://zetique.com/ 

Her IG: https://www.instagram.com/zetiquebookkeeping/ 

Join us at MAMACON® on Friday Nov. 7th: https://www.mamasandco.com/mamacon 

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

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The Business of Thinking BigBy Lianne Kim

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