In this captivating Part 1 episode of Start with a Win, host, Adam Contos welcomes guest Jay Barney, a leading expert in strategic management, listen as they delve into the transformative power of storytelling in organizational culture. Jay, with his extensive background and groundbreaking research, reveals the secrets behind fostering a thriving business environment through authentic, story-driven culture change. Discover how effective leaders leverage narrative to align strategy and culture, overcome internal resistance, and achieve sustained competitive advantage. Tune in to unlock invaluable insights from real-world examples and practical methodologies that can revolutionize your organization's success.

Jay B. Barney is a Presidential Professor of Strategic Management and holds the Lassonde Chair of Social Entrepreneurship at the Eccles School of Business, University of Utah, and is a Senior Research Scholar at INSEAD. His research on firm resources, capabilities, and competitive advantage has been widely recognized, with over 200,000 citations. He has published over 100 articles and eight books. He has held various editorial positions, including editor-in-chief of the Academy of Management Review. A Fellow of both the Academy of Management and the Strategic Management Society, he has received numerous awards, including the Irwin Outstanding Educator Award (2005), Academy of Management Scholarly Contributions Award (2010), and the CK Prahalad Scholar-Practitioner Award (2019).

00:00 Intro
02:45 Is there a secret to cultural change?
06:55 Your cultural is already there, is it the right one?
08:59 This statement is useless if can’t change this…
11:15 Employees share what they see so that will create this!
13:58 There are six attributes to change cultural.
18:30 Where does the change start?
20:50 This matters not that from the CEO!
23:34 CEO talks to help line and here is what happens…

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