Beyond The Shelf

Strategizing Seasonality and Unpacking "Seamless Commerce" with Russell Stover's Josh Clarkson


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David's guest for this episode is Josh Clarkson, Director of Digital at Russell Stover Chocolates, where he's building a brand-new digital team from scratch. Josh shares his learnings from various leadership roles over the years (3:56), the idea for and execution of the world's largest box of chocolate to celebrate Russell Stover's 100th anniversary (10:23), his differing approaches to seasonality (21:57) and the meaning behind the phrase "seamless commerce" (25:32).


Enter Russell Stover's 100 Year Giveaway here: http://russellstover.com/100k


Connect with Josh on LinkedIn: https://linkedin.com/in/joshuaclarkson


Learn more: https://itsrapid.ai/


Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com


Producer: Jake Musiker

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Beyond The ShelfBy David Feinleib

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