Strategy & Action

Today on the show, Strategy + Action = Using Fast-Action as a Competitive Advantage

The great Chris M. Walker is on the show today!

Chris is a powerhouse in the world of search engine optimization with his Superstar SEO brand and Superstar Academy.  But in the last couple of years he has expanded his entrepreneurial empire rapidly.

In fact that's what I want to talk to him about today - the speed of that expansion and how he's done it.  From starting a massive freelancer marketplace, Legiit, to expanding that recently with Legiit Leads, Audiit, ContentPress, and a recent acquisition of Snapt.

I'm so impressed with who Chris is - from his strong work ethic to how much he cares for other people.  I had the good fortune to have Chris on The Jason Croft Show a few years ago and I've been ecstatic to see his rapid growth as he applies that drive to every business he starts.

We dig into:

Make sure you check out this episode and then reach out and connect with Chris to see how one of his many brands can help your company.

Today on the show, Strategy + Action = Innovating with the Department of Defense

You probably aren't having daily conversations around spiral-based signal modulation.  But I promise you, once you grasp the size of the impact it can have on our world, you're going to sit up and take notice.

David Shaw is on the show today.  He is a co-founder and the Chief Commercialization Officer at Astrapi, a National Science Foundation-funded company that is the leader in this revolutionary method of communication, spiral-based signal modulation.

Astrapi's tech isn't some incremental improvement on the speed and security of our communication technologies.  This is a complete shift at the core of all of it.

Besides being a great guy I've had the good fortune to know for several years now, I wanted to bring David on the show to share this incredible tech Astrapi is building, plus dig into what it's like as a "dual-use" company:  servicing both the private sector and the US Government.

David walks us through the pain points and the benefits to working with the government and when a company should consider doing so.

Today on the show, Strategy + Action = Scaling the Unscalable    

As entrepreneurs running a single business, we're already pulled in multiple directions in our business and it's an ongoing struggle to carve out time for ourselves, our families, and our friends.

So what happens when you have that next big idea or you're presented with that next opportunity and it's something you just can't let go of?

We've brought one of our favorite people, Robin Alex on to talk about just that.  While running his agency, Innovate Fast, over the last few years, he's also co-founded and rapidly grown one of the hottest software solutions to hit the marketing space - HighLevel.

In our second "HighLevel" episode, Robin helps us dig into what marketing agencies should really be offering the marketplace and how offering a SaaS solution can be a powerful aspect of that which can help generate "clients for life".

Today on the show, Strategy + Action = Dominating an Industry with Focused Intention

Shaun is a Co-founder of HighLevel, a full suite of white-label software solutions specifically for agencies.

Johnathan and I recorded this episode with Shaun Clark a few months ago.  The good thing about the delay in getting this episode out is that so many of the features we discuss with Shaun that are such game-changers to the industry are now out and being adopted at a massive rate.

Shaun and his partners will tell you:  Community is everything.  Yes, Shaun and the HighLevel team work tirelessly and have incredible focus.  But they made a purposeful decision early on to aim much of that focus on their community of agency owners.  They made sure that they did everything they could to help their clients win.

And their clients have felt it every step of the way.  That's a big part of why they've had the phenomenal growth they have in such a short amount of time.

Today on the show, Strategy + Action = The Life-Changing Power of Capital

Will Crozier first created great wealth with real estate in Dallas, TX - building a lifestyle many would dream of.

Then, in 2018, he shoved that life into a shipping container and moved with it to Manila.

With his project Angel Capitalist, he's providing life-changing surgeries to children all over the Philippines, he's bought and is expanding an orphanage, finds and funds small businesses, and is leveraging his massive network back in Texas to give even more.

We have been so impressed with what Will has done and the impact he's had over there, but he stressed to us how much he sees himself as just an easy-going, selfish guy that is doing all of it because he has fun doing it.  We think that's probably the best kind of "selfish" there is.

He was also very purposeful in stressing the point that you don't have to wait until some "magic day" that you have millions of dollars in the bank to go somewhere and have the impact he's had.  You can live with the freedom you want and change the lives you want to change with such a small amount of money.

We urge you all to reach out to Will today and help him expand his reach with Angel Capitalist.  

Today on the show, Strategy + Action = Being Great at Sales Means Being a Great Leader

Craig Severinsen is an incredible business coach who guides his clients on how to sell higher-ticket packages and do it from a place of confidence.

He shows them how to go from being a service provider to being a business resource to their clients.

Johnathan and I dig deep with Craig on the importance of showing up as a leader in your industry in order to truly serve your clients.

We cover that and a flood of other juicy topics:

- Providing a result vs. providing a service.

- Operating as a leader now, not "someday".

- Stepping into the role of being an expert.

- Signing up for being an entrepreneur is signing up for a lifetime of self-development.

- Asking the tough questions during a sales call.

Today on the show, Strategy + Action = Building a Meaningful Presence on LinkedIn

Through purposeful, consistent action on LinkedIn, Joel Lalgee has built a huge network and massive engagement on just about every post he puts out.

But he'll be the first to tell you that none of that matters nearly as much as the meaningful conversations he has every day with the people in that network.

In fact, the reason he was able to grow so much on the platform is by putting himself out there fully and making those meaningful connections his priority.

That comes through in his posts and in our interview in this episode.

And now Joel is helping recruiters and business owners implement the same approach to grow on there as well.

Joel shared with Johnathan and me the real power behind standing out on LinkedIn or any platform, how to turn that into quality inbound leads, and make some incredible connections with people along the way.

And a big thank you to Joe Mangano for introducing us!

Today on the show, Strategy + Action = Avoiding Entrepreneurial Blind Spots

With twenty years in sales and a passion for developing systems, John Hill is a big fan of asking the right questions.

He's now worked with enough entrepreneurs and sales professionals to realize that so many of them are the exact opposite - they avoid systems whenever possible and struggle to even discover what they don't know.

This is where John has been able to bring his superpowers to the game of business and help so many of those folks find their blind spots and then put together simple and powerful frameworks to move through them.

John admits that he's not "wired to be a salesperson" in the traditional sense.  But, as Matthew Pollard teaches, introverts and those who aren't the stereotypical "outgoing salesperson", have tremendous advantages when they build and operate from systems.

I can't express how much fun we had in this episode.  We could talk with John every day.

We dive into a whirlwind of other topics:

- The power of journaling.

- How the words you say are important, but the way you say them is much more important.

- His daily accountability show with the great Jake Jordan.

- How a coach can make all the difference - but only if the dynamic is right.

- The best gameshow we'd all like to watch.

- And why it's the best time to be in business right now.

Today on the show, Strategy + Action = Being Open for Second Chances

These days, the words "vulnerability" and "authentic" get thrown around as buzz words that we can lose sight of how important the actual meaning is behind each one.

Our guest on the show today was the motivation behind doing an episode around this topic.

Cheri Garcia is the epitome of how someone not only allows herself to be vulnerable by sharing her journey, but she weaves this idea throughout her personal life, her business, and for the benefit of others.

She's an inventor, a PR specialist, a strong entrepreneur, and a successful consultant.

We learn all about how she's changed her life by sharing her unfiltered truth, and how she's changing the lives of so many others going through recovery and with criminal backgrounds with Cornbread Hustle, a staffing agency for second chances.

Today on the show, Strategy + Action = Purpose-Driven Profits

William Kopera's origin story is like something from a movie.

From growing up in South Africa and DJ'ing as a teenager to being a top club promoter in Dallas before he was legally allowed in those clubs - William has built a career around truly connecting with people and taking bold action.

After a successful stretch at Drai's in Las Vegas, William is now taking those skills and applying them to his own marketing agency.

He shares with Johnathan and me who he is looking to work with and how identifying that can make all the difference.