This is the third panel discussion from the Strategy Mob Summit. Everold Reid (The Reid Method International) moderates a panel featuring Jeff Hunter (General Motors Jeff/Prouse Chevrolet) Justin Robinson (BMW and MINI London), Paul "The Dodgefather" Long (Chatham Chrysler Dodge Jeep Ram), Marco Mantenuto (Mercedes-Benz Canada) and Raj Dey (Olympic Auto Group) . They chat about how your customer experience is up against Tim Hortons and whatever else the customer might be engaging with on the regular, not forcing staff to get on video who aren't interested, about how most employees aren't using their phones to their full potential and the benefit of at home test drives.