Strategy Sheroes

On the 6th episode of Strategy Sheroes I'm joined by Debbie Lu.

Debbie has a decade of experience in public relations, strategic planning and digital marketing.

She was shortlisted for Marketing Magazine’s Top 30 Under 30 Awards, and is the founder and Managing Director of the Canadian based So Agency.

Brands Debbie has worked with include Nandos Canada and Hamilton Beach.

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On the 5th episode of Strategy Sheroes I’m  joined by brand strategist Diane Lurie. 

Diane specialises in competitive advantage and brand value. She has been a Director at multiple agencies and has worked with brands such as Highland Spring, Unilever, Hilton and Scottish Government. She started her career as a researcher and continues to bring empathy for audience needs to everything she does. 

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Lisa Killbourn is a Strategist with 30 years experience across some of the biggest agencies, including Collett Dickenson Pearce, J Walter Thompson, and AMV BBDO. Lisa is now a freelance consultant collaborating with organisations to develop brand value and business growth strategies. 

Link to Lisa's article The Perception Problem which we discuss -

https://www.linkedin.com/pulse/perception-problem-referendum-clientagency-briefs-lisa-killbourn/

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Judy is Managing Director of Oliver & Co helping organisations think more strategically, manage change and develop effective leadership.

I speak to Judy about -

• Common challenges to effective leadership

• Getting buy-in for Strategy

• Myths around strategic thinking

• How to think well

• Getting the best from people’s time in meetings

• Personal strategy

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Mary Carty is an entrepreneur with a background in the arts, innovation and technology. Over the past decade, she has founded and managed two successful technology start-up companies and been nominated for an interactive BAFTA. Mary is a passionate advocate for women in STEM, co-founding the OutBox Incubator, the first ever Incubator for girls in STEM. She is a Strategic Advisor for businesses across many different sectors and is a regular keynote speaker.

Enjoy! 

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I speak to Kate Wooding, Senior Strategist at one of Scotland's largest digital agencies Equator. Kate has extensive experience leading strategy for financial services clients such as AXA Insurance and Lloyds Banking Group. We discuss challenges brands need to be considering today, what it means to be strategic, and learn more about how Kate made the move into Strategy. Happy listening!

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