Strategy Sprints: B2B Sales for Founders

Join 250+ B2B founders in Sprint Club (free 7-day trial): https://www.strategysprints.com

What does a sales system that runs without you actually look like? Neil Farrimond breaks down the exact framework he uses with founder-led businesses to remove the bottleneck — so you stop being the only one who can close deals.

In this episode:
• Why most founders are still the product — and how to change that
• The 3-part system that lets your pipeline move without daily input
• How to train your team (or AI tools) to qualify better than you do
• The biggest mistake Simon sees in founder-led sales pipelines in 2026
• What to fix first when your close rate drops

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

🚀 Win rates go up the moment you're back in control of the deal. Start free for 7 days, no risk: https://www.strategysprints.com

Most B2B pipelines break down in the same place: the handoff from marketing to sales. Andrew Davis, CMO of TextUs, joins Simon to break down how to build a real ICP, why "spray and pray" outbound is dying, and why humor and personalization are what actually get a prospect to respond.

00:00 Introduction
2:11 Why marketing and sales need one shared scoreboard
4:07 ICP and vibe-coded pipeline dashboards
6:13 How to actually define your ideal client profile
10:40 What's changing in the marketing-to-sales handoff
11:11 Why "spray and pray" outbound is failing
20:54 The 3-word subject line rule
26:19 Using humor to lower a prospect's defenses
32:23 Isolate each sales skill, then combine to close
34:44 Where to find Andrew Davis

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

Subscribe for weekly B2B sales systems, prospecting playbooks, and AI-powered sales coaching.

#B2BSales #MarketingAndSales #LeadQualification

🎁 Get the free downloadable tool from this episode, "36 Sales Gaps" (find every place you're getting ghosted): https://www.strategysprints.com/36-sales-gaps

0:00 Introduction
1:26 Getting ghosted after a "great" meeting
2:55 Gap 1: Too many decision makers
5:50 Mapping stakeholders before you're in the room
8:52 Gap 2: Decision paralysis
10:18 Calculating the real cost of doing nothing
13:15 Gap 3: They already have a vendor
19:08 Gap 4: No next meeting locked in
20:37 Fix it with a script: the 8 Steps
23:32 Set the outcome before the call starts

In this episode, Simon Severino and Neil Farrimond go through 3 real sales gaps that get deals ghosted, live, quiz-style:

- Why a meeting with your "champion" isn't the whole deal, and how to map every stakeholder's win before you're in the room
- The exact Socratic question that turns "let's revisit next quarter" into a real next step
- Why a prospect already working with a competitor is actually good news, not a dead end
- The one line that locks a next meeting on every call, so nobody ghosts you again

🚀 Stop losing deals to "we'll think about it." Start the 8-step sales process free for 7 days, no risk: https://www.strategysprints.com

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

🚀 Every deal that goes quiet at the finish line has the same fix. Try it free for 7 days, no risk: https://www.strategysprints.com

Simon sits down with Monica Bozinov to map out the 2026 playbook for founders who want to create more content without burning out or taking on unnecessary risk. A practical guide to building a sustainable content engine in a noisy, AI-saturated market.

What you will learn:
• Why most founders create content that drains them instead of building momentum
• The risk founders miss when they scale content without a clear positioning foundation
• How to identify your highest-leverage content format and go deep on it in 2026
• Monica's framework for protecting founder energy while increasing creative output
• The one decision that determines whether content compounds or just consumes time

00:00 Introduction: Create More, Risk Less in 2026
01:00 Monica's Take: Move Fast Without Breaking Things
02:30 The 20x Content Creation Setup
05:00 How to Create Without Paying for Ads (Zero-Risk Content)
08:00 The AI Content Stack: What's Actually Working in 2026
12:00 Monica's Framework: Zone of Genius + Content Format Match
16:00 The Anchor-and-Extract System Explained Live
20:00 Week 52 Test: Will You Still Enjoy This Format?
24:00 The May Jetpack Preview: Building Your Board of Advisors
28:00 Closing Thoughts + How to Join

⚡️ Free Tools: https://www.strategysprints.com/tools
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🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call

Subscribe for weekly B2B sales systems that put you back in control.

#B2BSales #ContentStrategy #FounderGrowth #AIContent

🚀 Win rates go up the moment you're back in control of the deal. Start free for 7 days, no risk: https://www.strategysprints.com

Most sellers walk into a B2B sales call with two minutes of LinkedIn scrolling and a lot of hope. Then the buyer runs the conversation and you spend the whole call reacting. In this episode Andrea Hill and Simon Severino open up their actual pre-call plans, step by step, so you walk into every call already in control.

What you'll learn:
- The first question to answer before any sales call (it is not about them, it is about your objective)
- How to map the buying team: who decides, who influences, who can quietly block you
- How to read a prospect's communication style before you ever speak to them
- Why LinkedIn alone is not enough, and what to read instead
- How to spot where money is leaking in their business
- How to anticipate objections before the call, and why you want objections to show up

CHAPTERS
00:00 Why a pre-call plan changes the whole conversation
01:16 Andrea's pre-call plan: objective first, research second
02:24 Deciding your next step before the call starts
03:58 Using AI to get past your own preconceptions
04:44 Long sales cycles: what to track between calls
05:31 Trigger events: funding, investment, leadership changes
07:07 Simon's real example: preparing for a call on his calendar
08:40 Mapping the buying team: who decides, who can block
10:59 Reading communication style before you speak
13:17 Why LinkedIn alone is not enough
16:20 The stack: Granola, Obsidian, and markdown
17:53 Finding where money is leaking in their business
19:27 When the prospect does not feel the pain yet
21:47 How preparation accelerates the conversation
25:39 Building the buyer team across departments
28:46 Designing the value before you send the proposal
31:04 What Jay Abraham taught Simon about underused assets
33:21 Anticipating objections and inviting them early

ABOUT THE SALES SHOW
Simon Severino helps product-led B2B companies sprint from great product to great sales in 90 days. Author of Strategy Sprints (2022) and Time Freedom with Jay Abraham (2026).

WORK WITH US
Sprint Club (community, weekly coaching): https://www.strategysprints.com
Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call

BOOKS
Strategy Sprints (2022): https://www.amazon.com/dp/139860349X
Time Freedom with Jay Abraham (2026): https://www.amazon.com/dp/B0GR6Q6Z2W

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino
YouTube: https://youtube.com/@salesshow

Subscribe for weekly B2B sales systems that put you back in control.
#B2BSales #SalesTips #SalesProcess #AISales

🚀 Stop losing deals to "we'll think about it." Start the 8-step sales process free for 7 days, no risk: https://www.strategysprints.com

Allan Dib has sold 7 million books in 40 languages, and his answer to "how do I fix my B2B sales" is always the same: fix your marketing first. In this episode he walks through the 9-step One-Page Marketing framework, the Customer Factory constraint model, and why AI is an averaging machine that quietly drags experts down to the mean.

00:00 Introduction
01:25 Marketing vs Sales: Why Marketing Is the Leverage Point
03:35 The 9-Step One-Page Marketing Framework
08:07 Lean Marketing: What to Cut First
10:38 The Customer Factory: Finding Your Constraint
11:50 AI in Marketing: What's Real vs Hype
13:52 The AI Averaging Machine
18:34 How to Write Simply
20:55 Allan's Next Book
24:23 Where to Find Allan Dib

ABOUT THE SALES SHOW
The Sales Show is for B2B founders who want to grow revenue without a big sales team. Simon Severino interviews the world's best marketers, sellers, and operators. New episodes every week.

RESOURCES
Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino
📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call
Subscribe for a new B2B sales episode every week.

#B2BSales #B2BMarketing #AllanDib #SalesSystem #AISales

🚀 Stop losing deals to "we'll think about it." Start the 8-step sales process free for 7 days, no risk: https://www.strategysprints.com

AI can now simulate the thinking of world-class advisors. But should it replace the real thing? Neil Farrimond breaks down when AI advisory boards work, when they do not, and how to build one for under $100 a month.

00:00 Introduction
02:00 What is an AI Board of Advisors?
10:00 Where AI advisors outperform human ones
18:00 When you still need real human advisors
26:00 How to build your own for under $100 per month
38:00 The exact prompts and tools Neil uses
50:00 Key takeaways

In this episode:
- What an AI board of advisors actually is (and what it is not)
- The use cases where AI advisors outperform real ones
- When you still need human advisors
- How to build your own AI board for under $100 per month
- The exact prompts and tools Neil uses with his clients

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Most business owners use Claude Code like a chat window. In this episode Simon shows the 3 shifts that turn it into infrastructure that actually runs parts of the firm: two layers of memory, plans that survive across sessions, and giving it goals instead of task lists.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

The moment you start presenting instead of asking questions, you lose control of the deal. This video breaks down the exact mistake that kills B2B sales conversations, and the questions-only framework that fixes it.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Most B2B founders with empty pipelines in 2026 are making one of five fixable mistakes... and none of them are market conditions. Simon Severino runs a live diagnostic and shows you how to fix yours this week.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.