Strategy Sprints: B2B Sales for Founders

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ In this episode: - Why you plan for getting knocked down instead of hoping you won't be - 90-day sprints for execution, 25-year horizons for strategy - The barbell strategy: protect most of it, take real bets with the rest - Liquidity: how many invoices can you pay this Friday? - Why the founder who knows everything becomes the single point of failure 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ In this episode: Why human stories beat AI volume in B2B content How AI shrinks a 6-8 week brief cycle to as little as a day, with a human at every gate Follow-ups, post-event segmentation and dashboards you can build in minutes Why your website now needs to work for bots AND humans How to build an AI board that destroys and rebuilds your ideas 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ WHAT YOU'LL LEARN • The alternatives competing for your buyer's money (do nothing, a competitor, another project) • How to read the way a company makes and spends money • Why the price belongs after the problem and the gap, not in minute five • The 7-second website test: who it's for, what it's for • Why ads are jet fuel only on a fire that already burns 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ WHAT YOU'LL LEARN ✅ Why end-of-quarter discounts train buyers to wait for the next one ✅ The ABCDE circle: attract, bond, convert, deliver, delight, endear ✅ The 30-second text Wes sends after every booking (so he doesn't chase) ✅ How to post, test and keep only what works ✅ Why the calmest person on the call is the one buyers trust 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🚀 Win rates go up the moment you're back in control of the deal. Start free for 7 days, no risk: https://www.strategysprints.com

How to coach a high-performing sales team when the target is big and the timeline is short. Simon Severino and Mike Muhlfelder (Calm Ocean Sales) take what a rowing crew learns under pressure and put it on the sales floor: find the bottleneck, know each rep's base, ask for one risk, and coach the exact moment a rep wants to slow down.

00:00 Short timeline? More calls or the right calls
2:03 Know each rep's base, then ask for one risk
5:01 Put each rep in the boat seat where they win
12:32 Spot the second your rep slows, then push
16:48 The risk they survive becomes their new normal

WHAT YOU'LL LEARN
• Why "just make more calls" can make a team slower
• How to use each rep's base rate to grow confidence week by week
• The one moment a rep really needs a coach (and what to say)
• Why a $175K enterprise rep becomes a very expensive BDR
• How to shorten recovery after losing a deal you worked on for a year

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

ABOUT THE SALES SHOW
Simon Severino helps B2B founders take control of sales. 2,400+ B2B founders have gone through our programs. Every week: what works in sales right now, and what doesn't.

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

Subscribe for a new episode every week.

#SalesCoaching #SalesLeadership #B2BSales #SalesShow #Sprintlife

🚀 Every deal that goes quiet at the finish line has the same fix. Try it free for 7 days, no risk: https://www.strategysprints.com

AI for B2B sales only buys your time back when it plugs into two brains you own. Otherwise every new AI tool smells fresh for a month, then goes stale. This is the stack we run Strategy Sprints on 🐬 a personal brain that decides what matters, a team brain that knows the status, and six rented arms we swap anytime. Plus the trust leak I hear on recorded sales calls every week: handing your thinking to AI.

00:00 Why handing your thinking to AI costs trust
2:22 Own the brains, rent the arms
3:07 Brain 1: what matters, in files you own
5:06 Brain 2: one place for status, 25% or done
7:53 Plug in AI last, swap the arms anytime

WHAT YOU'LL LEARN
• Why handing your thinking to AI on a sales call costs you trust and the expert seat
• The personal brain: decide what matters, in files you own (Obsidian, Granola, Things 3)
• The team brain: one place that knows the status, 25% or done
• Why AI on a messy company cooks up super chaos, and no dish tastes better
• Why the AI model is rented and the memory is yours (our token use fell from 2.8 to 1.5 billion a week)

📖 Read the full stack, tool by tool: https://www.strategysprints.com/blog/own-your-brains-rent-your-arms-our-ai-stack-for-b2b-sales

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

ABOUT THE SALES SHOW
Simon Severino helps B2B founders take control of sales. 2,400+ B2B founders have gone through our programs. Every week: what works in sales right now, and what doesn't.

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

Subscribe for a new episode every week.

#AIforSales #B2BSales #SalesShow #Sprintlife

Download your full kit: https://www.strategysprints.com/claude-video

A CEO in our 200K Club was spending 2 hours a day editing YouTube videos. Here are the 5 Claude Code prompts that turn Claude into your video editor: install the tools, cut between words, make the taste call, render with self-checks, then turn it all into one command. Zero extra tool costs, and you stay in control of the one part AI can't do for you.. your taste. 🐬

Chapters:
00:00 Get back 2 hours a day of CEO time
01:36 One prompt turns Claude Code into your editor
03:06 The 2-minute taste call AI can't make
04:05 It renders, then checks its own work
04:42 One command, then it runs itself

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call

🌴 Sprint Club: our tools, AI skills and community, 7-day free trial: https://www.strategysprints.com

🐯 Read the full 5-step guide: https://www.strategysprints.com/blog/stop-editing-your-videos-claude-code-does-it-in-5-steps

#Sprintlife #ClaudeCode #AIVideoEditing #YouTubeTips

Join 250+ B2B founders in Sprint Club (free 7-day trial): https://www.strategysprints.com

What does a sales system that runs without you actually look like? Neil Farrimond breaks down the exact framework he uses with founder-led businesses to remove the bottleneck — so you stop being the only one who can close deals.

In this episode:
• Why most founders are still the product — and how to change that
• The 3-part system that lets your pipeline move without daily input
• How to train your team (or AI tools) to qualify better than you do
• The biggest mistake Simon sees in founder-led sales pipelines in 2026
• What to fix first when your close rate drops

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

🚀 Win rates go up the moment you're back in control of the deal. Start free for 7 days, no risk: https://www.strategysprints.com

Most B2B pipelines break down in the same place: the handoff from marketing to sales. Andrew Davis, CMO of TextUs, joins Simon to break down how to build a real ICP, why "spray and pray" outbound is dying, and why humor and personalization are what actually get a prospect to respond.

00:00 Introduction
2:11 Why marketing and sales need one shared scoreboard
4:07 ICP and vibe-coded pipeline dashboards
6:13 How to actually define your ideal client profile
10:40 What's changing in the marketing-to-sales handoff
11:11 Why "spray and pray" outbound is failing
20:54 The 3-word subject line rule
26:19 Using humor to lower a prospect's defenses
32:23 Isolate each sales skill, then combine to close
34:44 Where to find Andrew Davis

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

Subscribe for weekly B2B sales systems, prospecting playbooks, and AI-powered sales coaching.

#B2BSales #MarketingAndSales #LeadQualification

🎁 Get the free downloadable tool from this episode, "36 Sales Gaps" (find every place you're getting ghosted): https://www.strategysprints.com/36-sales-gaps

0:00 Introduction
1:26 Getting ghosted after a "great" meeting
2:55 Gap 1: Too many decision makers
5:50 Mapping stakeholders before you're in the room
8:52 Gap 2: Decision paralysis
10:18 Calculating the real cost of doing nothing
13:15 Gap 3: They already have a vendor
19:08 Gap 4: No next meeting locked in
20:37 Fix it with a script: the 8 Steps
23:32 Set the outcome before the call starts

In this episode, Simon Severino and Neil Farrimond go through 3 real sales gaps that get deals ghosted, live, quiz-style:

- Why a meeting with your "champion" isn't the whole deal, and how to map every stakeholder's win before you're in the room
- The exact Socratic question that turns "let's revisit next quarter" into a real next step
- Why a prospect already working with a competitor is actually good news, not a dead end
- The one line that locks a next meeting on every call, so nobody ghosts you again

🚀 Stop losing deals to "we'll think about it." Start the 8-step sales process free for 7 days, no risk: https://www.strategysprints.com

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino