Strategy Sprints: B2B Sales for Founders

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 98% transfer rate. 2,500 members moved platforms. Simon and Jay Abraham now apply the same launch framework to their November book—targeting $1M revenue from an $8K workshop. Here's the 3-phase system they're building in public Simon Severino breaks down the exact launch strategy for his November book with Jay Abraham, including waiting list tactics, 5-day challenge, and $8K workshop funnel targeting seven-figure revenue. THE MISSION: Help 100,000 business owners achieve enrichment Generate $1M (workshop + 1-1 clients) Long-term royalties Book: 12 anti-hassle tools for monetizing expertise (licensing, partnerships, outcome-based pricing) THE 3-PHASE SYSTEM: PHASE 1: PRE-LAUNCH (4 Months) Entry Points: Waiting list with exclusive early access Case study applications: "Be featured in the book" Sweepstakes for book feature $1/day paid awareness ads Why Join: Get book first Monthly rotating free tools First 10 people: Massive workshop discount Content Strategy: Daily social posts to waiting list 30-second teaser videos A/B test covers publicly Work-in-public writing process Chapter testing (Tim Ferriss method) Live streams on chapters Share mistakes and AI writing experience Update all bios with waiting list link Podcast tour 12 live streams on 12 chapters Daily chapter hook posts Book club format Q&A THE 98% BENCHMARK: Sean's 2019 campaign moved 2,500 members with weekly teaser videos, 6-day launch formula, celebratory stories, problem reveals, solution pitches. KEY INSIGHT: "People stop buying when you stop making offers or disappoint them." - Russell Brunson Perfect for authors, coaches, consultants planning book launches, course creators, and founders building high-ticket workshop funnels with systematic frameworks. Chapter Markers: 02:15 Launch Overview - November book launch with Jay Abraham on business enrichment 03:30 Book Purpose - Give 12 tools to reduce stress and monetize expertise 04:45 Three Main Outcomes - Help 100K business owners, make $1M, generate royalties 06:00 Story Arc Strategy - Each chapter solves one problem with story and downloadable tool 24:15 Workshop Details - $8K for 6-hour session applying book tools to business 26:00 Exclusivity Strategy - Limited seats creates urgency and FOMO 27:30 Replay Upsell - Sell workshop snippets to people who missed live event 38:15 Sweepstakes Drawing - Winner gets featured in book via application 39:30 Application as Sales Tool - Collect super-interested prospects for post-launch calls 41:00 Testing Chapter Titles - Post chapters on Twitter for engagement (Tim Ferriss method) 42:30 AB Test Book Covers - Work in public asking "A or B?" for engagement 61:30 Brunson Box Framework - Write crazy ideas, let audience circle what they want 63:00 Box for Each Phase - Create Brunson Box for pre-launch, launch, post-launch 64:15 Hard Work After First Draft - Editing, CTAs, images, then marketing begins 65:30 Patrons List Idea - Mention collaborative helpers in back of book 66:45 Funnel Stacking Strategy - Free+shipping book leads to perfect webinar 68:00 Sprint Club Integration - First buyers get 30 days free in membership 69:15 Linchpin Model - Stack all funnels together for perpetual ecosystem 70:30 Keep Making Offers - People only stop buying when you stop offering 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 90% of options buyers lose money. Wall Street pros flip the script—selling puts instead—and generate $15K monthly while building portfolios of stocks they actually want to own. Here's the one position they never take. Discover the cash-secured put strategy that flips options trading on its head—generating 70-80% win rates and consistent monthly premium while positioning yourself to own high-quality companies at discounted prices. THE BRUTAL TRUTH: 90% of options buyers lose money betting on direction, timing, and magnitude. But for every losing buyer, there's a put seller collecting premium consistently, predictably, month after month. THE POSITION WALL STREET PROS NEVER TAKE: Amateurs chase highest premiums on volatile, questionable companies. Professionals never sell naked puts at-the-money on stocks they don't want to own. THE 3 ELITE TRADER RULES: 1. Quality Filter (Eliminates 95% of trades) Only sell puts on stocks meeting 10+ year hold criteria. If you wouldn't own it long-term, don't sell puts on it. Period. 2. Margin of Safety (5-15% Out-of-the-Money) Stock can drop 10% without assignment. Still collecting 0.5-1.5% monthly premium (6-18% annualized) plus underlying appreciation. 3. Assignment = Win, Not Loss Getting assigned = acquiring quality asset at discount while getting paid. This is the feature, not the bug COMPLETE VIDEO COVERS: Exact screening criteria for put-selling candidates Position sizing calculator (never over-leverage) Strike selection formula (max premium, min risk) Real portfolio examples with monthly income Assignment handling strategies Tax implications and account setup Perfect for entrepreneurs who've sold businesses, investors with $500K+ capital, founders seeking systematic monthly income, and builders wanting capital to work as strategically as their businesses—without day trading chaos or index fund passivity. Chapter Markers: 00:30 Secret Strategy Teaser - Wall Street trader secret using system discrepancy 01:15 Portfolio Overview - Public portfolio at $1,090,000 (37% to $3M goal) 02:00 Income Portfolio Focus - Year-to-date performance and strategy 07:15 Ayrton Senna Principle - Can't pass 15 cars in sun, but can in rain 07:45 Win Rate Revealed - 95.97% success rate (238 winners, 10 losers) 08:30 Strategy Breakdown - 80-90% cash-secured puts, 10% credit spreads 09:00 Only 4% Loss Rate - Unusually high win rate compared to life activities 09:45 Live Trading Transparency - All trades visible in Sprint Club real-time 10:15 Monthly Income Progression - March $1K to October $15.6K growth 11:00 Capital Efficiency - Using $160K to generate $15K monthly 11:30 Annual Options Income - $98,000 after fees (pre-tax) 12:00 Normal Strategy Formula - Sell cash-secured puts 45 days out at 30 delta 12:45 Exit Strategy - Close at 50% profit or 21 days if loser 13:15 Why It Works - Start with 70% win probability, reduce to 4% loss through management 17:30 Example Trade Results - $12K capital made $1,274 in 5 days 18:00 During Family Vacation - Trade worked while in Italy with family 18:30 Position Sizing Key - Stay small on purpose for risk management 19:00 The Glitch Explained - SEC vs CFTC different cost structures for same underlying 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ I'm on your website right now...' This one sentence turns cold prospects into warm conversations in seconds. Jonathan Frank's 5-person team uses it to close equipment financing deals—plus the UC filing hack that reveals who's ready to buy. Jonathan Frank (VP of Sales, Alliance Funding Group) reveals the exact prospecting process, multi-channel outreach strategy, and weekly accountability system that drives consistent equipment financing sales through active hunting, not waiting. THE PHILOSOPHY SHIFT: "Hunting vs. farming. We don't wait for inbound leads. We proactively find prospects using data and past success metrics to target ideal clients." THE UC FILING HACK: Public financing documents reveal companies actively financing equipment. Analyze these filings to identify: Companies with similar financing activity Growth pattern indicators Active CapEx spending Replicable winning strategies PROSPECTING TECH STACK: ZoomInfo: Contact data extraction UC Filings: Public financing document analysis LinkedIn: Regular posting for visibility and connection building BUSINESS MODEL: Alliance Funding Group = privately owned direct lender specializing in equipment financing and working capital for businesses with CapEx plans. Competitive, consultative solutions for long-term partnerships. Perfect for sales leaders, VPs of Sales, B2B sales teams, equipment financing professionals, and founders building proactive outbound sales systems with small teams. Chapter Markers: 00:36 About AFG - Direct lender for equipment financing and working capital solutions 01:27 Sales Team Structure - 5-person team with proactive "hunting" approach 02:15 Data-Driven Targeting - Use past success metrics to find ideal clients in specific industries 02:45 Replicating Success - Analyze UC filings to find companies with similar financing patterns 03:04 ZoomInfo for Prospecting - Primary tool for contact data and lead research 03:30 UC Filings Strategy - Review public financing documents to identify active prospects 04:00 LinkedIn Presence - Regular posting to showcase offerings and build visibility 04:43 Multi-Channel Outreach - Phone, email, and LinkedIn messages combined 05:15 Data Gathering Approach - Collect direct lines, mobile numbers, and emails 05:45 Patiently Persistent - Frequent but respectful follow-ups without being pushy 06:11 First Contact Testing - "I'm on your website right now" creates human connection 06:45 Curiosity-Based Opening - Move from cold to warm quickly with natural hooks 07:38 News-Based Hooks - Reference CapEx announcements or company expansions 08:15 Credibility Through Research - Mention public financing activity from filings 08:45 Direct and Consultative - Keep tone professional, move quickly to value proposition 09:00 Cash-Paying Companies - Position financing as liquidity preservation strategy 09:30 Strategic Growth Tool - Finance CapEx instead of draining cash reserves 11:00 Sales Meeting Structure Discussion - Shift to team management best practices 12:00 Weekly Meeting Cadence - Monday goal setting, Friday performance reports 12:30 Monday Submissions - Reps send weekly goals and target metrics 13:00 Friday Reports - What achieved, what missed, and why 13:15 Team Review Meeting - Identify common issues and themes across team 13:30 Individual Coaching - 1:1 follow-ups for personalized improvement 13:45 Accountability Focus - Trackable metrics and continuous improvement culture 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 3,000 affiliate participants later, Sean reveals why most referral programs fail: founders make vague requests instead of building systematic flywheels. Marie Mack shares the 5-step system that turns partners into revenue engines. Marie Mack breaks down the exact framework for creating referral programs that generate momentum, including the reciprocal incentive structure that motivates both referrer and referred to participate actively. THE FATAL MISTAKE: "Vague requests for promotion kill referral programs. Founders must clearly define what they need: desired customer types, specific promotions, structured programs." THE 5-STEP REFERRAL FLYWHEEL: 1. Crystal Clear Definitions Specify exact customer types wanted Detail specific promotions or messaging Create structured program (not vague "please promote us") 2. Irresistible Dual Incentives Reward the referrer Reward the referred Reciprocal benefits increase engagement and enthusiasm 3. Track and Measure Everything Implement tracking systems for referral sources Assess which strategies yield best results Data-driven approach for optimization 4. Active Communication Strategy Inform and engage referral partners consistently Ensure partners understand the program Make partners feel valued Regular updates and appreciation Foster community and commitment 5. Continual Refinement Monitor negative feedback and suboptimal metrics Make prompt adjustments Stay flexible to new insights Adapt to market changes Keep system effective and relevant Chapter Markers: 05:45 Marie's Recent Win - Power of in-person client connections in digital world 07:20 Energy of Networking Events - Fostering meaningful relationships beyond digital 09:00 Deep Dive Topic - Creating effective referral flywheel systems 10:30 Foundation Step 1 - Clearly define what you need from referral partners 12:15 Target Customer Clarity - Specify desired customer types and promotions 14:00 Structured vs Vague - Establish clear program rather than loose promotion requests 16:30 Irresistible Incentives - Create rewards for both referrer and referred 18:45 Reciprocal Benefits - Motivation through dual-sided rewards increases engagement 21:00 Tracking and Measurement - Implement systems to monitor referral sources 23:15 Data-Driven Approach - Assess which strategies yield best results 25:30 Communication is Key - Actively inform and engage referral partners 27:45 Partner Understanding - Ensure partners understand program and feel valued 29:30 Regular Updates - Appreciation fosters community and commitment 31:15 Continual Refinement - Adjust based on feedback and performance metrics 33:30 Stay Flexible - Adapt system to new insights and market changes 35:45 Preparation and Clarity - Well-thought-out approach scales business through referrals 38:00 Actionable Implementation - Founders can innovate and adapt outreach strategies 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ $730 per month to run a global management consultancy across 14 countries. Most founders spend 10x that and still can't scale. Here's the exact tech stack that works while you sleep—and why you're about to be distracted by 1000 AI agents. Complete software breakdown of the exact stack running a management consultancy in 14 countries for $730/month, including the task-first framework that protects you from AI agent distraction. THE CRITICAL WARNING: "AI agents are proliferating. Everyone will say 'try this!' You'll waste time and money. Start with TASKS first, not software names." THE TASK-FIRST FRAMEWORK: Messaging with A/B testing Marketing automation (works while you sleep) Events to convert lurkers Deal flow pipeline Real-time digital signing (never send PDFs) Client communications and delivery Online store Content/course hosting Operational security AI thinking help Lead qualification (audits/quizzes) Executive assistant functions Clean process documentation Podcast (optional) THE COMPLETE $730 STACK: Lemlist: $99 (A/B testing) Tableau + Tweet Hunter: $48 (Marketing) Luma: $0 (Events - "I'd pay $50") AIO: $20 (Pipeline) PandaDoc: $0 (Digital signing) Kajabi: $316 (Replaces 7 tools) One Password: Security Claude Pro + API: AI automation ScoreApp: Lead qualification Calendly + Fixer: Executive assistant Notion: $23 (Process docs) Podcast hosting: Included WHY KAJABI AT $316 IS WORTH IT: Replaces: Client communication, delivery, online store, content hosting, app, community, leaderboard, challenges, entire website "Fix website typo in 5 minutes vs. weeks with WordPress developer" PROCESS DOCUMENTATION RULE: "Write processes separate from where they happen. Keep clean or company worth 16x less when selling." THE PROTECTION QUESTION: When someone says "try this tool," ask: "Which task is it doing for you while you sleep?" Maps to your task list = test it. Doesn't = ignore distraction. SCALABILITY: Adding 7 more countries = $0 additional cost. Management consultancy (hardest to scale) now runs lean on $730/month. Perfect for founders, solopreneurs, consultants, and agencies wanting minimal overhead, no hiring dependency, and scalable operations without AI tool overwhelm. Chapter Markers: 00:37 Business Scope - Marketing, operations, sales across 14+ countries 01:29 Confidence in System - Exact tech stack Strategy Sprints uses for years 01:45 Current Monthly Expenses - Literally $730 per month to run everything 02:30 Critical Starting Point - Begin with tasks list, NOT software names 02:55 Common Mistake - Teams start with software list instead of needs 03:07 Tasks You Actually Need - Operations, sales, and marketing basics 03:20 Messaging System - AB testing and data validation every 7 days 03:37 Marketing Automation - Push messaging out while you sleep with real-time feedback 04:04 Activate Lurkers - Monthly public events to bring email readers to life 11:14 AI Tools - Claude Pro for everything plus Anthropic API for automations 11:28 Audits and Quizzes - ScoreApp for qualifying leads 11:30 Executive Assistants - Calendly for calendar, Fixer for emails and meetings 11:43 Process Documentation - Notion for clean, simple SOPs 11:48 Why Keep Processes Clean - Messy processes are worth nothing when selling company 12:18 Age of Abundance - Scale any business type for just $730/month 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Simon almost quit. Neil's heart started fluttering. Sean almost drove into a tree. Three founders reveal the brutal burnout symptoms they missed—and the 10-minute AI hack that saved 90 minutes daily. Avoiding Founder Burnout: Early Warning Signs, Recovery Strategies & The Elephant/Antelope/Bunny Framework Three veteran entrepreneurs share their burnout breaking points and the exact systems they use to maintain momentum without burning out, including the AI tool that cut daily admin from 90 minutes to 10. EARLY WARNING SIGNS OF BURNOUT: Neil's Symptoms: Can't sleep (monkey mind won't stop) Moving between tasks without completing any Mountain of to-do items never finished Lack of focus and exhaustion Simon's Red Flag: Making excuses to skip 1-hour daily sweaty workout "When I start with excuses, I know I'm in the passenger seat being driven by a bus" Sean's Indicator: Can't open laptop after 12-hour workday Brain completely fried Almost drove into tree (suicide attempt moment) RECOVERY STRATEGIES: Simon's Aggressive Cutting Method: List all 100 tasks Cut in half repeatedly until only 4 remain Focus only on highest leverage activities Current 4: Book project ($6M opportunity), daily introductions, 25 new Dream 100 outreach, one power hour offer Neil's Nature Reset: Garden work 1-3 hours daily (massive property in Portugal with theater, olives) Complete detachment from work thoughts Time blocking in calendar for non-negotiables Sean's Lifestyle-First Design: "Design the lifestyle you want, then build business around it—not the other way around" Put lifestyle in calendar FIRST (wife lunch daily, Saturday date nights) Fill empty holes with business Result: Life got "100,000 million percent better" THE GAME-CHANGING AI BREAKTHROUGH: Fixer.ai Feature (Simon's discovery): Task: Daily introductions and reconnections Old way: 60-90 minutes of research, drafting, thinking New way: 10 minutes total How: AI researches contacts from emails/calendar, drafts intros, puts in inbox ready to send Example: "Who's dental guy with 100 clinics?" AI found him, drafted PE rollup introduction automatically Chapter Markers: 03:29 Avoiding Burnout Topic - Main discussion begins 03:46 Neil's Early Warning Signs - Lack of sleep, restless mind, exhaustion in morning 04:42 Task Completion Issues - Moving between tasks without finishing, lack of focus 05:11 Simon's Burnout Warning - Missing one hour daily sweaty workout, making excuses 06:00 Losing Control Signal - When excuses drive you instead of you driving 06:34 Sean's Burnout Indicators - Can't open laptop after 12-hour workday, brain fried 30:00 Calendar Blocking Strategy - Most freeing opportunity for founders 30:25 Lifestyle First Approach - Design lifestyle, then build business to support it 31:13 Sean's Burnout Story - Almost drove into tree, coach saved him 31:45 Prove It Exercise - Coach asked to show wife in calendar (most important thing) 33:09 Time Blocking Exercise - Track every 15 minutes for a week to find inefficiencies 33:57 Saying No to Clients - Brave move to protect energy and focus 35:53 Neil's Burnout Recovery - Complete detachment from work, music, gardening, family 36:06 Simon's Burnout Pattern - Hit the line but never cross it, rotate between projects 37:18 Federer's 54% Lesson - Even the best loses 46% of points, entrepreneurs lose 60% of time 38:21 Dealing with Frustration - Turn losses into team learning, move on quickly 39:28 Acceptance of Failure - 70% will go wrong, defend the 30% that works 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Neil spent hours creating Instagram content with AI—it flopped completely. Meanwhile, teams hitting $5 million in revenue stay stuck there for years. The problem isn't effort. It's the 10x10 framework they're missing. Discover the systematic content framework that helped stuck teams break past $5M by creating 100 pieces of focused content that builds authority, eliminates platform risk, and works without advertising budgets. THE $5 MILLION WALL PROBLEM: Teams get stuck because: Content marketing feels like guesswork (hours spent, posts flop) Platform risk: Facebook/Google control everything Attribution confusion: Can't tell what's working Flying blind: Even top agencies just guess and test randomly THE OLD-SCHOOL SOLUTION: Claude Hopkins' scientific method (David Ogilvy: "Nobody should work in advertising until they read this 7 times") Do something, measure if it works, do more of what works Applied systematically with zero cost and high repeatability THE 10x10 FRAMEWORK BREAKDOWN: Step 1: Identify 10 Frustrations Write down 10 problems your ideal clients ask about repeatedly: "How do I fill my pipeline?" "How do I find the right price?" Source from: comments, emails, events, Amazon/Google reviews Step 2: Create 10 Content Ideas Per Frustration 100 total pieces of content (use AI to brainstorm faster) Get SEO-optimized titles for each Step 3: The Scientific Iteration Process CRITICAL RULE: Don't jump to new topics—iterate on the same topic with small changes: WHY THIS BUILDS AUTHORITY: "When I look you up, I see years of content on these 10 things. You're not going broader—you're going deeper. Small agency can land huge corporation because of demonstrated expertise over time." THE TRANSFORMATION: From discretionary to systematic marketing From flying blind to knowing what works From one-off posts to repeatable systems From zero credibility to years of proof PRICING POWER BENEFIT: This is one of 28 ways to increase pricing power—depth beats breadth for attracting bigger clients. Perfect for agencies, consultants, and entrepreneurs stuck at revenue plateaus, frustrated with content that flops, or wanting to eliminate advertising dependency while building systematic authority. Chapter markers: 00:34 The 10 by 10 Strategy - Specific marketing method to get unstuck 00:48 Content Marketing Struggles - Team member's Instagram post flopped after hours of work 01:30 Problems with Paid Ads - Platform risk, attribution issues, and wasting money 02:30 Claude Hopkins Method - Scientific approach endorsed by David Ogilvy (read 7 times) 03:01 Scientific Method for Marketing - Do things, see if they work, do more of what works 03:18 Two Key Ingredients - Your intuition/aliveness plus focus on 10 topics 03:46 Marketing 10 by 10 Template - Changed the way to do marketing with zero cost 03:56 Step 1: Write 10 Frustrations - Topics your ideal clients ask about most 04:42 Step 2: Create 10 Content Ideas - Per frustration (100 total pieces) 05:10 Step 3: Daily Content Creation - Make one piece per day, change only slight things 05:35 Example Variations - Same topic, different angles (news, location, background) 06:23 Scientific Method Application - Change one small part each time to learn what works 06:54 Moving from Discretionary to Systematic - Repeatable process instead of flying blind 07:15 What to Change Each Time - Music, background, location, language, hook/intro 07:35 Building Pricing Power - Depth over breadth creates expert positioning 08:10 Authority Through Consistency - Years of content on same topics builds credibility 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Seven emails in 24 hours while Simon was on vacation—his inbox exploded with Alex Hormozi's $103 million book launch. But the real secret wasn't the emails. It was the 17-hour webinar marathon that nobody saw coming. Here's a shorter SEO-optimized description with hook for this video: Hook: "Seven emails in 24 hours while Simon was on vacation—his inbox exploded with Alex Hormozi's $103 million book launch. But the real secret wasn't the emails. It was the 17-hour webinar marathon that nobody saw coming." SEO Description: Alex Hormozi Funnel Breakdown: How a 'Boring' Old-School Strategy Made $103 Million in One Launch Two funnel experts dissect Alex Hormozi's record-breaking book launch, revealing the exact pricing tiers, ad testing framework, and marathon webinar strategy that generated $103M revenue—and how small teams can apply it with zero ad budget. THE SHOCKING NUMBERS: $103M revenue ($50M+ net estimated) 17+ total webinar hours over 3 days 7 emails in 24 hours during launch 22,000 affiliates promoting $4-5M ad spend, profitable by day 3-4 Under 20,000 actual book buyers Fast Profit Wheel: Risk only first 2-3 days of ad spend, not entire budget. Reinvest profits to scale. Organic Trust Building: Share journey via email/video. Worst case: nobody watches. Best case: free marketing. Leaderboard Psychology: Works with just 5 partners. Creates competition and community. Zero cost. EMAIL CONTROVERSY: 7 emails/day works in US markets with engagement-based segmentation. Europeans need mitigation: send more to engaged users, less to inactive, add opt-out links. UPSELL MASTERY: "If you don't offer it, nobody can buy it." Go higher in pricing than feels reasonable. Non-sleazy examples: rental car insurance, hotel late checkout. Perfect for marketers, course creators, and entrepreneurs studying high-ticket launches, webinar optimization, and scaling tactics at any budget. Chapter Markers: 01:34 What Will Be Covered - Pricing, ads, webinar strategy, and how to apply it 02:39 Overall Impression - Doing proven methods extremely well at scale 03:14 NYT Bestseller Tactics - Companies buy books in bulk for speaker bonuses 04:50 Pricing Structure - $30 book, $6K bundle, $18K advisory, up to $250K packages 06:03 Donation Reframing - Funding entrepreneurial education vs buying 200 books 08:25 Focus on Bonuses - 95% emphasis on physical playbooks (internal SOPs) 11:44 Ad Testing Framework - 70% scaling winners, 20% new concepts, 10% wild ideas 14:53 Marathon Webinar Format - Day 1: 7 hours, Day 2: 6 hours, Day 3: 4.5 hours 16:16 Webinar Structure - Authority building, teaching, social proof, offer reveal, Q&A 17:26 Longer Webinars Build Trust - More time spent equals more trust 19:53 Six-Week Pre-Event Buildup - Mystery building and cryptic teasers 20:28 Launch Escalation - Daily urgency, social proof, limited time offers 21:41 Email Intensity - Seven emails in 24 hours during launch 22:23 Cultural Differences - European vs American email tolerance 25:25 Burn the List Discussion - High intensity at expense of long-term trust 28:43 Applying to Smaller Campaigns - Three key takeaways for smaller businesses 29:20 Profitable from Day 3-4 - Reinvesting ad profits to scale without risk 32:30 Time Equals Trust - Regular content sharing builds stronger relationships 34:42 Leaderboards Strategy - Creating community and positive competition 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ This email sequence runs for 400+ days while you sleep, still pulling 32% open rates and closing deals in month 9. But most founders kill it at email 20 because they don't know the '10% loser' rule. Here's an SEO-optimized description with hook for this video: Hook: "This email sequence runs for 400+ days while you sleep, still pulling 32% open rates and closing deals in month 9. But most founders kill it at email 20 because they don't know the '10% loser' rule." SEO Description: Email Automation Masterclass: The 400-Day Sequence That Generates Pipeline While You Sleep Discover the exact email system used by 159 Sprint Club members to automate lead generation, including the weekly optimization ritual that keeps sequences profitable for over a year without burning out your list. THE MASTERMIND QUESTION: "How do we fill pipeline with better people in a time-efficient way without spending hours on outreach?" Email #1: 61% open rate, 17% click rate, 2% unsubscribe Email with 4% click rate = Bad CTA, needs improvement Day 400+: Still maintains 32-39% open rates Sales happening in months 6, 9, and 12 from same sequence Start with weekly cadence, scale to every 3 days Set up as drip campaign (RBS - Relationship Building Segments) Every Friday: Kill the 10% losers Compare emails to each other (relative performance, not absolute) Low open rate + high click rate = A/B test subject line Run until open rates drop to 30s (typically 400+ days) Chapter Markers: 01:30 Email Automation Benefits - Never go on holidays, work 24/7 02:00 Success Metrics - 61% open rate, 17% click rate, 2% unsubscribe example 02:40 Building Your First 9 Emails - Set up as drip campaign 02:54 Email Cadence Strategy - Start weekly, increase to every 3 days 03:10 Winning Benchmarks - 40% open, 12% click, under 3% unsubscribe 03:40 Kill the 10% Losers - Review every Friday, remove underperformers 04:14 Sending Frequency Concern - You're not annoying people if under 3% unsubscribe 06:08 Subject Line Formula - Keep it 2-3 words, use first name 06:30 Email Series Length - Continue until you drop to 30% open rate (around 400 days) 07:58 RBS System - Relationship Building Segments leading to discovery calls 08:40 Monetization Options - High ticket (discovery calls) vs low ticket (direct sales) 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Open your calendar and prove to me what's most important in your life—most founders fail this test. Three successful entrepreneurs reveal the brutal truth about boundaries, from firing toxic clients to deliberately tanking revenue for strategic pivots. Discover how three entrepreneurs set boundaries that prevent burnout without sacrificing growth, including the controversial "no separation" approach, strategic client firing, and the swim lane delegation system that eliminates micromanagement. 🎯 THE BOUNDARIES FRAMEWORK: WORK-LIFE SEPARATION STRATEGIES: Simon's Integration Model - No separation between work/life, room-based boundaries instead Neil's Time Blocking System - European mornings for family, US evenings for clients Sean's Calendar Proof Method - "Prove what's most important by showing your calendar" AVAILABILITY COMMUNICATION TACTICS: 200+ episode podcast minimum for booking criteria 30+ Apple reviews threshold for media appearances Eliminating "book a call" buttons - force 7-day trial first Morning deep work blocks (no meetings before noon) CONFLICT HANDLING PROTOCOLS: The Strategic Revenue Loss Calculator - knowing exactly how long recovery takes Public Client Firing Benefits - weight lifting off shoulders Pre-Qualification Value Matching - screen before engagement The "Grounding Decision" - Simon's pivot from airplane consulting that cut revenue dramatically MENTAL HEALTH PROTECTION SYSTEMS: 1 hour daily high-intensity weight training creates "energetic protection shield" Gratitude practice: 20 things from last 48 hours (Sprint Club ritual) Nature immersion: Neil's Portuguese village cat therapy garden time 5-week summer breaks as non-negotiable ritual for 20 years LEADERSHIP DELEGATION FRAMEWORK: Swim Lane Concept - everyone owns one thing end-to-end Never allow back delegation (even when you're faster) Weekly 1-10 scoring system with support offers 4R Document: Role, Responsibility, Requirements, Results 30/60/90 day review cycles POWER LAWS REFERENCED: "Millionaires say yes, billionaires say no" Robert Greene's Laws of Power: Make yourself limitedly available Fear = False Evidence Appearing Real "How many summers do you have left?" mindset shift CRITICAL QUESTION FOR WORRIERS: "What do you need to see to believe this to be true?" - eliminates unnecessary anxiety loops Perfect for founders, entrepreneurs, CEOs, and business leaders struggling with burnout, over-involvement, toxic clients, or work-life integration challenges. Chapter Markers: 00:02:01 - Neil's Approach: Learning to Say No (Employee vs Founder Perspective) 00:02:26 - Burnout Prevention: Don't Commit to Too Much in Both Roles 00:17:01 - On vs In Business: Fridays = On Business, No Client Calls 00:17:51 - Robert Greene's Law: Make Yourself Limited & Scarce 00:34:38 - Leader Over-Involvement: Never Allow Back Delegation 00:35:14 - Swim Lane Concept: Everyone Owns One Thing End-to-End 00:35:38 - Coaching Questions: Rate 1-10, What Gets It to 8? Do You Need Help? 00:36:12 - Claude Capacity Management: Hitting Limits Every 3 Hours 00:36:54 - Neil's Trust But Verify: Inspect What You Expect Without Micromanaging 00:37:58 - Four R Document Framework: Role, Responsibilities, Requirements, Results 00:39:00 - 30-60-90 Day Reviews, Then Every 6 Months for Adjustments 00:39:46 - Simon's Summer Philosophy: 45-50 Summers Left - Make Them Count 00:40:02 - 5-Week Beach House Ritual: 20-Year Practice of Long Summer Breaks 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.