Strategy Sprints: B2B Sales for Founders

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Are you relying on motivation to grow your business?

Discover why motivation is a trap that leads to burnout—and what successful CEOs use instead.

In this episode of the Sales Show, Simon Severino and Monica Bosinov tackle the ultimate business dilemma: relying on the "boring" consistency of systems versus chasing the "fun" of creative excitement. While running on adrenaline and cortisol might work for a rock band, it is not a sustainable strategy for decades-long business performance and often leads to burnout. Join Simon ("the systems guy") and Monica ("the fun advocate") as they break down how to stop fighting yourself and start building reliable strategies that align with your unique nervous system and personality.

In this video, you will learn:

Why motivation fails and how adrenaline-driven work styles lead to inevitable crashes.

How to reframe "boring" tasks (like number crunching) into exciting, long-term visions (like five-week family beach vacations).

The power of "white space" and why scheduling unstructured time is crucial for creativity and rejuvenation.

How to identify and rewire internal triggers and negative self-talk so you can stop self-sabotaging your execution.

The Inversion Method: How to identify the "hills you'll die on" to avoid catastrophic business failures.

Whether you thrive on strict templates or need ultimate creative freedom, this episode will show you how to build an external system that makes execution effortless and an internal capacity that eliminates resistance.

🎁 Giveaway Alert:

Want to win a FREE 1-hour coaching session with Simon or Monica in the Sprint Club? Leave a comment below guessing exactly what Monica had for breakfast after this recording!

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SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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Here is what I learned from John Barrows in this superb interview:

1) you can sell millions per year if you just put in 30 minutes of prospecting every day.

2) there is a tool that helps you talk to the right people at the right time.

3) you have to make it a daily ritual more than an event.

John Barrows runs a sales training company focused on elevating the people and profession of Sales. He’s been in Sales his entire life and held every position from making 400 cold calls a week to being the VP of Sales at one of the fastest growing companies in Massachusetts that they eventually sold to Staples and is now the CEO of his own company where he still actively sells every day.

John has over 400k followers on Linkedin, he’s the proud author of an Amazon bestselling children’s book called “I want to be in Sales when I grow up” that he wrote with his daughter to help introduce Sales to the younger generation with 100% of the profits going to charity.

🔗 Connect with John Barrows:

Website & Resources: Find his corporate training, weekly newsletter, and YouTube channel at jbarrows.com.

Podcast: Check out his podcast, Make It Happen Monday, available on all major platforms.

(Make sure to subscribe to the Sales Show with Simon Severino for more actionable strategies from top business leaders!)

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ACCELERATE YOUR SALES

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🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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Is SEO dead? With click rates plummeting and AI chatbots taking over search, traditional marketing tactics are failing.

In this episode, Saul Marquez (Outcomes Rocket) joins Simon Severino to reveal why "tactics are the noise you hear before the war is lost" and how to pivot your strategy for the age of Generative Engine Optimization (GEO). Learn why 99.3% of content cited by AI models like ChatGPT and Gemini comes from open-access sources and how to restructure your marketing into the "Brand House" framework.

What You Will Learn in This Video:
• SEO vs. GEO: Why Generative Engine Optimization is the new "tip of the spear" for visibility.
• The AI Source Code: New research reveals that recency and non-paywalled summaries are the key to getting cited by chatbots.
• The 3 Pillars of Growth: Why you must prioritize Owned and Earned media before ever spending a dollar on Paid ads.
• Strategy Sprints: How to dominate niche keywords by guesting on podcasts rather than relying solely on paid campaigns.
• The Brand House Framework: A step-by-step guide to aligning your purpose, differentiator, and ideal client profile (ICP) before scaling.
• B2B Growth Secrets: Why Account-Based Marketing (ABM) helps you focus on the 20% of clients who provide 80% of your revenue.

About the Guest: Saul Marquez is the founder of Outcomes Rocket, a healthcare marketing agency and podcast focused on digital health and strategy.

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ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

When do you know your discovery meetings are sabotaging your deals before they even start? Join Sprinter and Lee B. Salz (author of "First Meeting Differentiator") for a game-changing conversation where they expose why conversion rates are plummeting and what top-performing salespeople are doing differently in 2025. Discover why traditional discovery meetings need to die—and what consultation framework replaces them.

In this episode, you'll hear:

📍 Lee's revolutionary shift: From "discovery meetings" to consultations (and why prospects actually want the second approach)

📍 The deafening silence question: "What does your prospect actually get out of meeting with you?" (Most salespeople can't answer this)

📍 The 6-minute rule: Why people forget 94% of your first meeting within a week—and how to optimize for what they DO remember

📍 Positioning questions that reveal differentiators your prospects don't know exist (the garbage truck cleaning story will blow your mind)

📍 The Netflix cliffhanger technique: How to structure first meetings so prospects are hungry for the next conversation

📍 Emotional vs. fact-based questions: The simple reframe that gets prospects to share how they FEEL (not just what they think)

📍 Why "features, benefits, and boredom" puts people to sleep—and the storytelling method that actually moves deals forward

📍 The reverse-engineering framework: How to plan first meetings like a project plan (outcomes first, tactics second)

📍 Lee's 22 years of sales coaching wisdom: The book he wishes existed when he started (so he finally wrote it)

Real talk about: Why prospects ghost after first calls, the "takeaway sale" vs. alternative sale distinction, how to provide meaningful value in 40 minutes, reading body language on Zoom, the magic wand question trap, using client success stories instead of feature dumps, and why bringing everyone to the first meeting kills your momentum.

Resources mentioned:

📚 First Meeting Differentiator by Lee B. Salz

🔗 meaningfulvalue.com - Free download: 10 tips for meaningful first meetings

🔗 firstmeetingbook.com - Get chapter one free + exclusive master classes Perfect for business owners and sales leaders in tech, finance, and consulting who are tired of prospects saying "we'll circle back next quarter."

Join the Sprint Club at strategysprints.com where we help entrepreneurs accelerate sales and build systems that run without you.

#B2BSales #SalesStrategy #DiscoveryCalls #FirstMeetings #BusinessGrowth #SalesTraining

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Join Simon Serino, Neil Phamar, and Sean Malone on the Elevate Podcast as they reveal the biggest mistakes founders make when scaling—and how to avoid them. Discover why chasing maximum revenue is the wrong strategy, how to balance profit with purpose, and the exact leadership shifts needed as you grow from 0 to 50+ team members.

In this episode, you'll learn:

The critical difference between "minimum profit" vs "maximum revenue" (and why one leads to burnout)

How to maintain company culture with remote/hybrid teams using strategic cadence

The 3 stages of leadership evolution every founder must master Simon's daily walk framework for staying aligned with your integrity

Why creating multiple income streams beats landing bigger clients

The "survive vs thrive" line that changes everything Featuring exclusive insights from successful entrepreneurs who've scaled multiple businesses, including frameworks for systemization, boundary-setting, and protecting your peace while growing.

Whether you're a solopreneur or managing 100+ people, this episode delivers actionable strategies to scale without sacrificing what matters most.

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ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

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SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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Five founder myths BUSTED. Simon Severino, Sean Malone, and Neil Fairmont destroy the lies keeping entrepreneurs stuck—including why funeral homes crush tech startups and why you DON'T need VC money. You Need a Completely Original Idea to Succeed

🔴 BUZZER! FALSE

The Truth: Most boring businesses = best businesses (waste management, funeral homes, sugar water) Funeral home example: 100% success rate, perfect net retention Apple didn't invent phones—they made them simple, beautiful, elegant Original ideas are typically terrible ideas (hardest market to create)

Marketing Rule: Position as NEW, DIFFERENT, and RARE—NEVER as "bigger, better, faster" (creates comparison basis and you lose)Red Ocean vs. Blue Ocean: Don't swim in bloody competition—create purple offers that bridge to blue ocean opportunities

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ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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Struggling to enforce your pricing?

You're using the WRONG model. Simon Severino reveals the 7-tier pricing evolution that creates 100% client alignment—where customers say "Thank you, let's go" without pushback.

Stop fighting pricing objections. The problem isn't your price—it's your pricing MODEL.

Simon Severino (coached Fortune 500s on pricing strategy) reveals why most businesses are stuck in outdated pricing tiers and how to evolve toward the future: 100% goal alignment where pricing power becomes automatic.

1. TIME-BASED (The Old World—Selling Expertise) Example: Boston Consulting Group (hourly/daily rates) Junior consultants cost less, senior partners cost more Problem: Not aligned with client outcomes Status: All major consultancies scrambling to change this model

2. SEAT-BASED (Charging Per User) Example: Notion ($10/seat → $15/seat in business tier) Genius: Scales to profits quickly (minimal cost increase per seat) Problem: Still not outcome-aligned

3. SKILL-BASED (Pay More for Sophisticated Capabilities) Examples: ChatGPT (3.5 Turbo vs 4.0), Claude (upgrade to Max), Grok Research Pay to unlock faster models, advanced features, research modes Better than time/seat, but not the future

4. HYBRID (Combining Multiple Metrics) Example: Copy.ai (words generated + team members + advanced features) Captures different value metrics simultaneously

More flexible than single-tier models CONNECT WITH ME

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ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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Stop adding products—you're doing it WRONG.

Simon Severino reveals the 30-year ascension model that lets you sell ONE service FOUR times and 3-5x your business value overnight.

No new products needed.

Most founders make the same fatal mistake: they think more products = more revenue.

Wrong.

Simon Severino (22 years experience) and Jay Abraham (40+ years) prove you can multiply revenue by repackaging what you already have—no building, no new offerings, just strategic unbundling.

The 4-Offer Framework (One Product, Four Ways to Sell It):

1. ATTRACTION OFFER (Gets them in the door) Low/zero margins—designed to attract, not profit High-ticket businesses can afford time/money investment here Lifetime value justifies acquisition cost

2. UPSELL OFFER (Your profit maker—3-10x the downsell) Premium flagship program with implementation, guarantees, customization Most high-ticket buyers WANT the premium option (feels safer, more validated) Where you make real money

3. DOWNSELL OFFER (Catches 30-50% of "no" responses) For those who can't afford/aren't ready for main offer Still generates revenue from otherwise lost opportunities "Not the right budget? No problem, here's this..."

4. CONTINUITY OFFER (Forever cash flow) Ongoing retainer that creates long-term partnerships Recurring revenue without additional product development

CONNECT WITH ME

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🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Free Tools: https://www.strategysprints.com/tools

Harvard study reveals 75% of meeting time is spent talking ABOUT meetings.

Ramsey Prior (scaled 20 unicorns) built Roomie AI to solve this $trillion productivity problem—and it's changing how remote teams win.

Here's an SEO-optimized description with a compelling hook:

Hook/Opening (First 150 characters - crucial for SEO): Harvard study reveals 75% of meeting time is spent talking ABOUT meetings.

Ramsey Prior (scaled 20 unicorns) built Roomie AI to solve this $trillion productivity problem—and it's changing how remote teams win.

Full Description: Meet Ramsey Prior, CEO of Roomie AI and the strategic advisor behind 20 unicorn companies. He's seen what separates winning teams from losing ones in the digital world—and it's not what you think. The problem?  You spend 30% of your week in meetings, but you're missing the conversations that matter most.

The Meeting Crisis: Average worker spends 30% of week in meetings (90%+ for remote teams)

Harvard Business Review: 75% of meeting time spent discussing OTHER meetings Critical information locked in conversations you weren't invited to Sales and dev teams building resentment through miscommunication gaps

Roomie AI Solution: Revolutionary meeting memory system that transforms how distributed teams collaborate:

Meeting Memory: Chat with your entire company's meeting history (not just your own) X-ray Feature: AI proactively alerts you to relevant conversations you missed

Cross-Team Intelligence: Search conversations happening in other regions, departments, time zones

Integration Powerhouse: Connects Slack, CRM, Jira, Air Call, GitHub, Linear into one searchable source Real-World Game Changers:

For Sales Leaders: Ask: "What are the top 3 objections in the APAC region this week?"

Get verbatim quotes from actual customer calls—no "happy ears" filter Tie feature requests to revenue: "How much is this worth across all deals?"

Resolve customer disputes by pulling exact conversation quotes

CONNECT WITH ME

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🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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The hardest CEO lesson? Saying NO to $200K opportunities.

Simon Severino and Sean Malone reveal the hidden pressure of leadership, the "bounceback factor," and why 5-7 income streams beat chasing revenue.

The $200K dilemma: When to say NO to lucrative projects that aren't aligned From "doing" to delegating: Why 1+1=11 in business (the "we vs. me" principle)

Cash flow revenue: Simon's shift from chasing numbers to building 5-7 income streams The "bounceback factor": Pro golfers' secret that defines CEO performance under pressure

Manual vs. automated: Why doing things manually makes you a sharper decision-maker

Income Stream Blueprint (13 Ways): Simon's framework for generating cash flow even on 5-week vacations: One-on-one services → Groups/cohorts Subscriptions, licensing, royalties Affiliate commissions, paid newsletters Options income (be the casino, not the gambler) Capital gains, passive rent, sponsors, products

Daily CEO Systems: The Circle Habit Tracker: 4 daily habits with visual accountability streaks

5-minute reset techniques: Breath work, kettlebells, high-intensity burpees

The 60-second smile hack: Reset cortisol levels before team meetings

Options trading as decision-making training: Calculate odds in 10 minutes daily

CEO Lessons Learned: Simon's biggest mistake: Thinking options = gambling for 45 years (now generates income as "the casino")

Sean's delegation breakthrough: Selling all real estate, moving to luxury apartment with better cash flow

Character over capital: Teaching kids frustration tolerance through rowing and tennis

Culture via structure: You can't change culture directly—only through systems and daily habits

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CONNECT WITH ME

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🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.