Strategy & Support

Joining me today are husband and wife team, Carmel and Ali, owners of Long Furlong Farm, a blank canvas wedding venue that offers couples 3 day hire allowing them to create their day, their way. 

We’ve seen rustic and farm conversion style venues continue to grow in popularity so whether you have a barn, or an idyllic field ready for a temporary structure there is a clear rise in demand for this style of venue. 

In this conversation, Carmel and Ali share with me their journey from hosting their own wedding at Long Furlong Farm, where they both live and work, to how they have grown the space into a unique wedding venue as well as the challenges they have faced with Covid-19 and their experience of gaining funding and diversifying their offering. 

You can connect with Long Furlong Farm at: 

• Website www.longfurlongfarmvenue.co.uk
• Instagram @longfurlongfarmvenue 
• Facebook Longfurlongfarmvenue

You can follow and connect with us at: 

• Website www.thirteentwelveconsulting.com
• Instagram @1312consulting 

If you are a venue owner or manager you can also join our dedicated private Facebook community. This is a supportive space full of like-minded members where I share even more exclusive informative content.  

• Facebook thirteentwelveconsulting 
• Join my mailing list here! 

If you enjoyed today’s’ episode don’t forget to subscribe so you don’t miss an episode! 

Welcome back to the Thirteen Twelve podcast, this week I am joined by Joanna Southwell, founder of The Weddinghood and a bridal branding specialist. 

Jonna is here to share with us how to build a successful brand, from the basics of what you need to get started, to how you can build a brand that will attract and connect you to your dream clients. 

We are going to take you through how you can define your brand values and put these at the centre of all you do to tell the unique story of your venue and build a loyal following. 

If you would like some more help in defining your brand, join my mailing list to receive a free copy of my venue branding blueprint. 

https://view.flodesk.com/pages/5f9a9ebfa887e77f5a2af786

You can follow and connect with us at;

• Instagram @1312consulting 
• Facebook thirteentwelveconsulting 
• Join my mailing list here! 

You can find more from Joanna at: 

• Website www.joannasouthwell.com
• Website The Weddinghood
• Instagram @Theweddinghood

If you enjoyed today’s’ episode don’t forget to subscribe so you don’t miss an episode!

As we approach the end of the year, with a busy engagement season ahead, this is the perfect time to evaluate and adapt your wedding venue business, ready to hit the ground running in 2021. 

To help you maximise this time and the opportunities ahead I am sitting down with Millie, Senior event manager at Hall & Co, to take a deep dive into the 5 phases of the customer journey and highlight the key actions you can take at every step to nurture the relationship with your couples, helping your venue to stand out and build strong connections.  

I love having a strategy in place so I can start the new year strong. To help you do the same I have a free guide available to ensure you’re maximising your venue’s potential at each stage of the customer journey. 

I would also like to invite you to join my private Facebook group. This is a supportive and informative space for venue owners, where you can find weekly videos with guest experts sharing some of their top tips for preparing for the year ahead. 

Come and follow along on

• Instagram @1312consulting 
• Facebook ThirteenTwelveConsulting
• Join my mailing list here! 

If you enjoyed this episode don’t forget to subscribe on your favourite podcast app, and if this episode was helpful for you, why not share it with someone in your network too! 

When purchasing or leasing a commercial property for your business understanding the contract in place can be key to building a successful venue, but it can be challenging to understand every term and clause. 

Joining me today is Laura Ball, a commercial solicitor who helps clients with their businesses, lease, and property needs.

In today’s episode, Laura shares with us her experience in navigating commercial contracts and 

how you can understand your responsibilities and obligations as the leaseholder, as well as what checks you need to do beforehand to be assured a property can facilitate your business. 

We will break down some of the jargon within commercial contracts, take a look at the pros and cons of renting and purchasing your dream venue as well as the process for both routes. 

You can find Laura and the Fraser Dawbarns team at https://www.fraserdawbarns.com

You can connect and follow us at:

• Instagram @1312consulting 
• Facebook thirteentwelveconsulting
• Join my mailing list here! 

If you enjoyed today’s’ episode don’t forget to subscribe so you don’t miss an episode and if this episode was helpful for you please do leave us a rating and a review. 

My first guest of this season is James from Otter Studio. Made up of a network of illustrators, web specialists, UX designers and branding consultants Otter Studio really are a one-stop-shop when it comes to branding. 

These guys are the fantastic team behind the Thirteen Twelve branding and we’ll soon be working together again for some very exciting Thirteen Twelve clients too. 

In this episode James walks us through the process they take to understand the core values of the brands they work with to create distinctive branding that resonates with their dream clients. 

James shares some top tips to help you understand who you want to reach and connect through your branding, how to find your USP, and how to fit that to your customer because trust me, it goes far beyond a logo and a colour palette. 

If you are just starting out or looking to rebrand this episode is a brilliant insight into some of the biggest no no’s when it comes to branding and where you can begin in building your brand guidelines. 

You can see more work from Otter Studio at www.otterstudio.uk 

Come and follow along on

• Instagram @1312consulting 
• Facebook thirteentwelveconsulting
• Join my mailing list here! 

If you enjoyed today’s’ episode don’t forget to subscribe so you don’t miss an episode and if this episode was helpful for you please do leave us a rating and a review. 

Hello and welcome to the Thirteen Twelve podcast, the podcast for wedding and event venues. 

Today I am sharing some of my top tips to improve your customers' journey, helping you put them at the heart of your business leading to higher conversion rates and profitable growth. 

I want to help you understand the complete end to end experience a customer has with your venue, including all interactions across all channels, devices and touch points to help you analyse and match your communication strategies to your target audience's expectations at each stage.

Alongside this episode I've also released my guide to nailing your venue's customer journey. This guide is packed full of information as well as a step by step process for analysing your customer journey and templates to help you get there more efficiently. 

Come and follow along on

• Instagram @1312consulting 
• Facebook thirteentwelveconsulting

If you enjoyed todays’ episode don’t forget to subscribe so you don’t miss an episode and if this episode was helpful for you, why not share it with someone in your network!

Hello and welcome to Thirteen Twelve, the podcast for wedding and event venues! 

I am your host Elizabeth Hall, founder of Hall & Co Event Design and Thirteen Twelve Consulting. 

Over the next 10 episodes I will be bringing you a range of interviews with venue owners at different stages of their business journey, guest experts who will be sharing their knowledge as well as mini workshop sessions to help you navigate your business through both the tough and the amazing times. 

Each episode will leave you feeling refreshed, inspired and ready to take on your next business plan. 

I am so passionate about the wedding and hospitality industry so I can’t wait to highlight some of the truly phenomenal businesses and their owners that I get to work with on a daily basis. 

With new episodes released each Tuesday we will also be hosting a live session on Instagram and in our dedicated venue owner Facebook group to talk more about that weeks’ episode and answer all of your questions.  

Come and follow along on

• Instagram @1312consulting 
• Facebook thirteentwelveconsulting

and subscribe on your favourite podcast app to not miss an episode! 

I truly can’t wait to share this space with you.