Wecome back our returning guest Russell Gentry! Russell has committed to our industry since early web 1.0 his marketing career began in 1998. He joined Autoweb in 1999 and was with them till the sale to Autobytel. In 2017 invested into a series of new ventures that all revolved around using data science, analytics, and machine learning to create new consumer engagement solutions.

Russel and I discuss:

•Update to the cookie war

•Data storytelling - How dealers can take control of their 1st party data

•How can dealers avoid Digital AD Fry