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StrategyCast episodes
- Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space
Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.
42 min - Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of DatabricksCelebrate Integrate & Ignite’s 400th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.42 min
- Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroupMessaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.26 min
- Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting
Lori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.
26 min - Episode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part Series
Get insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.
27 min - Episode 396: The Importance of Customer-First PR with Kristin Miller of Ping IdentityCustomer-first PR strategies with Lori Jones and her guest Kristin Miller of Ping Identity on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Lori and Kristin discuss PR’s role in handling cyber security, why storytelling from the customer’s perspective is so important, and how to measure the quality and quantity of PR campaigns.26 min
- Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana
How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.
32 min - Episode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple
Using experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.
28 min - Episode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th Level
If you are solving your customers’ problems, why aren’t they buying from you? Guest Jeremy Miner of 7th Level and host Lori Jones explore the misalignment between sales and marketing on this episode of the Integrate & Ignite Marketing Podcast.
34 min - Episode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line ProfitSean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.38 min
About StrategyCast
From the publisher's feed
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to…
illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.