StrategyCast

• The building blocks for creating a Vivid Vision for your brand.
• The difference between a mission, a set of goals, company values, and a vision.
• How a Vivid Vision creates a culture and impacts retention.
• The questions you should ask to articulate your Vivid Vision.
• The importance of leadership when creating a Vivid Vision.
• How a Vivid Vision must start with alignment

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.

Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.

• The four tenets of strategic storytelling.
• The importance of people-first storytelling.
• The power of narrative.
• Why it’s never about what you make or why you make it.
• It’s not about selling a story; it’s about telling a story.
• Creating a compelling narrative for your brand from the beginning

Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of "it's never been done before." He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.

We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.

• Tips for measuring your creative’s ROI.
• The tools you need to measure the impact of your creative.
• The importance of having a “creative minimum standard.”
• Why it’s important to not rely on creative for creative’s sake.
• How great creative makes the customer feel smart

Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.

• Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content.
• How to think about content with AI in mind.
• How marketers can benefit from a more “human-sounding” approach to content and SEO marketing.
• Use data to find out what is most important to your audience.
• Technological advancements, like GPT-3.
• Building and owning your audience with powerful content and SEO strategies.

Ryo Chiba is co-founder of Topic. He was born in Japan but came to the U.S. at an early age. While in college at USC, he co-founded a marketing technology company called TINT. It was a great success, as they grew to 40 full-time employees, millions in annual recurring revenue, and 1,000+ customers in 172 countries. During those six years, Ryo alternated between CTO and head of marketing, and learned a great deal about software development, business operations, recruiting, management, leadership, and marketing. In 2018  the company was sold to Filestack. Today, Ryo is working on his next venture, Topic, with his business partner, Nik. Topic's software is designed to help writers create higher quality content faster. Topic’s AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work.

Take your content marketing and competitive SEO to the next level. Learn more from Lori Jones by calling today. 303-678-7102.

• The elements of performance marketing.
• The difference in focus between traditional marketing and performance marketing.
• Navigating GDPR when marketing internationally.
• The international markets that are easiest to work with.
• The importance of developing a proper customer journey to keep your audience engaged.
• The products and services and price points align well with a performance marketing strategy

David Stellato is the chief growth offi­cer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offi­ces in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offi­ces. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.

Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.

• The four steps to the “flywheel” funnel.
• All about consensus creation.
• The one framework all marketers need to understand.
• How to boost demand-gen and topline revenue.
• Why marketers need to define the problem rather than talk about their product or service.
• Understanding the buyer journey

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.

• The essence of category design.
• Why some brands make the mistake of leading with parity.
• The role of marketing in demand generation.
• Understanding the buyer’s journey.
• How the buyer’s journey impacts the marketing funnel.
• Building touchpoints along the buyer’s journey.

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.

• The advances in AI that are helping brands connect to their customers.
• The Don’ts and Dos of conversational marketing.
• How to get chat marketing wins out of the gate.
• The benefits of the flexibility of conversational and chat marketing.
• Tips for having powerful conversations.
• Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
• Keeping conversations brief and encourage user input.

Vince De Benedetto is the founder of Automated Dreams, a marketing automation firm that focuses on providing strategy and building business systems that allow for greater and scalability and easier growth for everyone from the solopreneur to enterprise-level companies. Automated Dreams’ services and expertise give companies the ability to shift their employees’ efforts toward value-added and to fulfilling work through the implementation of a smarter tech-stack that automates the mundane, repetitive, and human-error-prone tasks and systems. For Vince, it’s all about working smarter, not harder.

Connect to your customers and your audience in ways that build awareness and affinity. Call LORI JONES today to learn more. 303-678-7102.

• How thought leadership is based on new knowledge.
• The importance of not publishing a book before it’s ready.
• Building credibility through thought leadership.
• Why content is critical to help grow your brand through a thought leadership strategy.
• The pros and cons of working with a publisher vs. self-publishing.
• Trademarks, intellectual property, and distribution of a book

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.