StrategyCast

• How PR and earned media strategies should be part of your integrated marketing approach.
• The credibility of third-party endorsement.
• Why you need to incorporate influencers into your PR strategy.
• Milestone releases.
• What would make an editor or producer ignore a release?
• Why it’s important to be humble and to take ego out of your news releases.

Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.

Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.

• Why fear is an important emotion.
• The difference between fear and anxiety.
• Turning fear into positive strategic wins.
• How to soothe your audience.
• The one thing all marketers should STOP doing.
• The power strategy of pairing something new with something familiar

Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their thinking. Roger knows great leaders work on themselves first, and then success in their companies follows. Better thinking leads to better behavior, which leads to better results. Roger has worked with little companies with only a few people all the way up to big behemoths that dominate their industries. He likes working with people who want to become the best version of themselves.

We deploy people-first marketing strategies that put brands in demand. Call LORI JONES today to learn more. 303-678-7102.

• The three “must-dos” of a successful influencer marketing strategy.
• Why consistency and authenticity are the basis for an influencer marketing strategy.
• The myths of influencer marketing.
• Defining what an influencer is

Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders of imagination. Tonies originally launched in Germany in 2016 and is currently one of the fastest-growing toy brands in Europe. As the U.S. marketing lead at Tonies, Drew is looking to partner with schools and museums to bring screen-free education to children. Previously, Drew was the brand manager for The LEGO Group. He created Prescription for Play, building an unpaid network of over 2,000 pediatricians to reach half a million children with their first LEGO experience. He also worked with marketing research at P&G and brand marketing at Kao. In June of 2020 Drew was named “Eight to Watch under 40” by the Wisconsin School of Business. Drew’s audience on social media is of more than 10,000.

We deploy creative and game-changing influencer marketing strategies that put our clients top-of-mind for their most important audiences. Call LORI JONES today to learn more. 303-678-7102.

• Why marketers must be original.
• The five “Must Be’s” every marketer needs to embrace.
• Tips for staying focused and grounded in the midst of change.
• Staying relevant.
• Why bending the rules is a good thing

Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, provides solutions that work for those participants, and delivers value that solves real business problems. Lisa has deep experience in strategic planning, business management, and creative visioning. She is a storytelling that brings innovative ideas to life in startup, growing, and fluid environments, and she is a resourceful problem solver adept at implementing innovative concepts, executing and bringing projects to successful completion, collaborating with stakeholders, maximizing resources, and facilitating and educating groups.

Brands that are bold and that embrace originality will win the day! Call LORI JONES today to learn more. 303-678-7102.

“A brand is defined in a consumer’s mind and that takes time.”

• Products don’t sell themselves. Why being bold and brave strategies win the day.
• How to rise above the sea of sameness and differentiation your brand in the marketplace.
• Understanding the intersection between a well-planned brand strategy and brand activation.
• The importance of immersion and of truly understanding your customers’ pain points and needs.
• Defining your points of parity and points of differentiation.
• The importance of having a consistent go-to-market strategy.

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer-packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and an early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that being that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand's entire process. Just imagine where a consumer product could go if you already knew it would work!

Taking bold and brave risks to get brands noticed in the marketplace. Call LORI JONES today to learn more. 303-678-7102.

• Why a Subject Matter Expert is the most important asset a business has.
• The Natural Language Generation tools that improve AI content.
• The difference between Natural Language Processing and Natural Language Generation.
• Understanding content sentiment.
• The power of combing sentiment, intent, and content formats.
• The risks of antiquated content.

Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-found MarketMuse, Jeff was VP of Search at TechTarget where he built a 30-person content optimization team. As MarketMuse’s Chief Product Officer, Jeff leads his team of content and AI veterans in using machine learning to enable their clients to gain authority in their topical domain. Jeff is all about creating the kind of content search engines love and helping content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality, and get the most out of every dollar spent on content. Jeff is also a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation.

Content marketing strategies that elevate your brand. Call LORI JONES today to learn more. 303-678-7102.

• How to time your go-to-market strategy.
• Why exponential growth is based on creating heavy users out of your initial fans.
• How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace.
• The importance of building your brand on the backs of fans.
• Tips for iterating in the market, growing fast, pacing your distribution so that you aren’t over-stretching your operations, and making time to listen to your consumers.

Dr. James Richardson is an expert in exponential growth in the consumer sector and author of Ramping Your Brand, a #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential. At his company, Premium Growth Solutions, he works for early-stage consumer packaged goods brands and with fast-growing emerging brands such as Once Upon a Farm, Dr. Squatch Soap, June Shine hard kombucha, and Proven skincare. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery and June Shine kombucha.

• Deliver the expected and the unexpected through innovative design strategies.
• The importance of brand continuity when defining your visual identity.
• Why a strong visual presence is important to inspire confidence in your brand.
• When it comes to graphic design strategy, “the key thing is intention.”

Ian Bower, founder of Graphic Rhythm is revolutionizing the way businesses obtain graphic design services by allowing them to obtain high-quality, on-demand design assets without the hassle of hiring individual freelancers. His creative approach to providing design services puts him at the forefront of the graphic design industry. Ian is an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.

Your brand’s visual identity can impact your top line revenue and bottom line results. Our team can help. Call LORI JONES today. 303-678-7102.

• The 15 primal emotions that are most likely to drive purchasing behavior.
• How small brands can go from “zeros to heroes” with the right emotional marketing strategies.
• How once you speak to the subconscious mind, sales will come.
• The importance of people-first marketing strategies to connect with your customers.
• The role of the conscious and subconscious mind in purchasing decisions.
• How creative approaches need to tap into the emotion of a brand.

Brian Gregory is CEO and founder of ADMANITY.com. and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. ADMANITY’s breakthrough emotional algorithm can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. He is the author of the book Sheep Don’t Eat Complicated Grass! and he is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Learn more about growing sales through emotional marketing from LORI JONES today by calling 303-678-7102.

• The three-part technical process for defining voice when ghostwriting.
• Writing a book is not an early-stage strategy.
• How a ghostwriter is an advocate for the reader.
• The advantages of having a ghostwriter on your team.
• The pros and cons of self-publishing vs. using a publisher.
• How to prep your internal teams prior to a book launch

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish, and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books. Laura is also the author of How To Write This Book: Write, Publish and Market Your Business Bestseller and Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast. Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal.

Incorporating a thought leadership publishing approach into your marketing strategies. Learn more from LORI JONES today by calling 303-678-7102.