StrategyCast

• The specifics of conversion tactics, activation tactics, and growth tactics.
• Why authenticity so important when creating a personalized video strategy.
• How personalized videos drive action.
• The best ways to use personalized video to reach your audience at each and every touch point.
• High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy.
• How to reverse engineer what makes the best customer so you can then create a video strategy that leads to activation.

Oliver Bridge is head of marketing and growth at Bonjoro, a company that created an app that is changing the way businesses communicate with customers by enabling them to send highly personal and perfectly time video messages to better convert, onboard, and support customers. UK-based, Oliver is an entrepreneur, market strategist, and researcher who has founded and helped launch numerous startups and is an expert in boosting sales and busting churn.

Creating relationships that create conversion. Call LORI JONES today at 303-678-7102 to learn more!

• Why thought leaders are natural teachers.
• The three stages of influence.
• The tipping point of influence.
• Get seen, get noticed, and get known.
• Why it’s important to ruffle some feathers.
• How to decide which hill you want to die on

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San Diego. His international team helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence, and become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada, and Australia.

Creating thought leadership strategies that get you noticed. Call LORI JONES today at 303-678-7102 to learn more!

• How to measure what matters.
• Tips for inspiring bravery.
• The importance of talking to your customers.
• How to become the content owner.
• Why it’s important to challenge the status quo.
• The importance of finding your tribe of influencers.

Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collections at Terumo BCT. Throughout her career, Rachel has delivered metrics-driven and continual improvement approaches for creative marketing and brand experiences for life science and healthcare service industries. Each campaign Rachel has been a part of is on-brand, targeted, segmented, and each one crafted to follow a buyer’s or patient’s journey.

Bold and brave marketing to challenge the status quo and make winning brands. Call LORI JONES today at 303-678-7102 to learn more!

• How to collect clean data from a virtual trade show.
• How to drive virtual trade show attendees to your protocol.
• Making sure your sales team is aligned and using LinkedIn properly.
• Knocking down the myths of LinkedIn.
• Even if trade shows are virtual this year, you still have to get to the buyers’ table.
• How to have robust trade show lead gen strategy, even if the event is virtual.

Christina Wegner is the vice president of marketing for Vollrath. In her position, she is responsible for the development and execution of marketing communications and branding strategies across all Vollrath businesses – domestic and international. She has an extensive portfolio and is a proven leader with a wealth of knowledge in diverse and global markets. Before joining Vollrath, Christina most recently served as the assistant director of field marketing for Northwestern Mutual, where she was responsible for brand building, growing diverse, professional, and personal markets, and strategic planning. She earned her MBA in Business Administration from the University of Wisconsin-Milwaukee, and her bachelor’s degree in Business Administration with an emphasis on marketing from the University of Montana. 

Creative strategies for making the most out of a virtual trade show. Call LORI JONES today at 303-678-7102 to learn more!

• Why it’s important to listen to your audience FIRST.
• The four steps to setting out a long-term consumer-focused strategy.
• Putting the consumer at the center of everything you do.
• Casting your vision.
• Defining your audience and remembering that not every brand is for everyone.
• Your brand’s “reason to believe.”

Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a strong leader with proven business acumen and a keen general manager mindset. He is a P&G-trained brand and marketing expert, experienced in multi-million dollar digital and social media initiatives, and has a broad range of industry experience from Consumer Packaged Goods (CPG) to multi-unit grocery retail to Quick Serve Restaurants (QSR) and family dining industries. Jesus has demonstrated expertise developing strategic vision and brand strategy grounded in consumer insight and company systems and culture. He is an expert in developing brand positioning, marketing, new product innovation, and in the execution of campaigns that drive financial results. He is also an organizational change leader and talent-developer with a proven track record of coaching associates and creating and deploying best practices that facilitate organizational change that refocuses organizational priorities across functions.

Winning on points of differentiation. Call LORI JONES today at 303-678-7102 to learn more!

• Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar.
• Customer segments and how to approach each.
• The value of in-store demos and roadshows.
• Making your marketing more efficient so that you can scale your small business into a bigger business.
• The process and analytics to determine how marketing can benefit the top-of-line revenue even for smaller brands.

Brandon Porras is VP of marketing for Kodiak Cakes, a fast-growing natural foods company located in the scenic Rocky Mountains of Park City, Utah, that makes great-tasting products that are packed with protein, 100% whole grains, and non-GMO ingredients. Brandon loves his job! He is currently responsible for leading Kodiak’s marketing team to #sharethebear. Kodiak is experiencing crazy growth which, for Brandon, comes with fun opportunities and new responsibilities. Brandon excels at creating new ways of marketing in the small food space, bringing millennials back to the center store, and collaborating with Kodiak’s amazing marketing team to expand the brand.

Creative strategies for growing your small business into a bigger brand. Call LORI JONES today at 303-678-7102 to learn more!

• Eight secrets to bold marketing.
• Moving your brand from boring to brave.
• The importance of building relationships.
• Amplifying your sales through brave strategies.
• Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing.
• The five key audiences to focus on, including super fans and collaborators.

Suzanne Chadwick is a BOLD business, branding and speaker coach that takes brands from “basic biscuits to delectable ‘got to have you goodness.’” A powerhouse female entrepreneur, Suz created The Brand Builder’s Academy and the Connection Exchange to help build a community of bold women changing the world. She is committed to being an advocate for equality in business and society and believes in being a bold and powerful voice to support those with less opportunity and access. Suz actively supports charities that help young women and girls to reach their full potential and works with small businesses to build their confidence to THINK BIGGER, PLAY BIGGER, and BRAND BOLDER. Partnering with both small and large businesses, she finds their wow factor, supports them to build brands with clear and powerful messages that connect with their audience, and helps her clients to stand out and make their business the exception, rather than the rule.

It’s time to take bold and brave marketing. Call LORI JONES today at 303-678-7102 to learn more!

• Prioritizing your products and services to determine your markets.
• The life-time value of a buyer and the importance of focusing on loyalty and referrals.
• Six Steps to Results Compounding.
• The tools that help you understand what is happening in the funnel.
• Six Growth Factors to Success.
• The power of the Results Loop.

Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results for thousands of businesses across the globe, from small businesses to the Fortune 500. His personal mission is to democratize marketing, to level the playing field for every business to grow and succeed by sharing exactly what they need to do, how to do it, and providing the resources they need in a way that is easy-to-understand and simple-to-execute. Tony’s entrepreneurial endeavors began over 20 years ago when he created one of the first internet bakeries and later founded Image Cake, an award-winning promotional products company that served celebrities including Jennifer Lopez and Jay-Z as well as the Fortune 500 including Microsoft, IBM, and Oracle. He spent over a decade in enterprise marketing for ADP, General Motors, Ford Motor Company, AutoNation, Lithia Motors, Mohegan Sun, BMW, and many others. In 2009, Tony and his team achieved the distinction of being recognized as the Google AdWords Reseller of the Year. Tony’s vision is to directly impact the growth of 1,000,000 businesses by 2026 by sharing how any business can leverage Growth Compounding and the 6 Growth Factors that the world’s fastest-growing companies use to drive exponential growth.

Creating lifetime customers and creating loyalty through integrated marketing. Call LORI JONES today at 303-678-7102 to learn more.

• The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview.
• How to create world-class storytelling and establish trust with your customers faster.
• The authenticity that video provides to potential customers to encourage a buying decision.
• How to navigate the fine line between authenticity and very high quality.

Sam Shepler is a filmmaker turned entrepreneur with nine years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B video marketing agency) in 2012 and sold it to Matter Communications, a national PR agency, in 2016. In 2018, Sam founded his current venture, Testimonial Hero. Currently used by nearly 100 clients worldwide, Testimonial Hero is a global B2B video testimonial creation service. The company mission is to make world-class customer storytelling effortless – so B2B revenue teams can establish trust faster with new prospects, accelerate the buyer journey, and drive more revenue.

Shorten your sales cycle and build authentic engagement with video testimonials. Call LORI JONES today at 303-678-7102 to learn more!

• What marketers need to be concerned about regarding privacy over the next several months.
• What you need to know about customer data platforming, common data models, and cloud and APIs.
• The three things to look for when choosing a CRM system.
• What you need to know to navigate the data-collection era.

Max Kirby is a thought leader in digital identity and data privacy. He leads Cloud Solutions at Publicis Groupe, one of the big players in the agency world, and he is helping his clients adapt to new technologies and data privacy laws as they come out. He’s also a big believer in the next phase of the internet: the decentralized web. Abstracting the underlying essence of technological concepts, Max helps the layperson understand advances in technology and how our principles might change as technology progresses. Max spends his professional days working with the internet giants (Google, Amazon, Microsoft) and platforms to better his client’s strategies and help them become modern, customer-centric organizations. Max’s optimistic passion comes through his explanations of how technology can advance business and politics without compromising what makes us human.