StrategyCast

Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record of creating and executing innovative, integrated programs that build brands - from start-ups to iconic brands including Silk Soymilk, Madhava Natural Sweeteners, Smart Balance/Earth Balance, TCBY and Mrs. Fields. Kelly holds an MBA from the Leeds School of Business and BA in Ethnic Studies from the University of Colorado, at Boulder.

• Five tips to building a startup brand.
• Being brave and bold with your marketing.
• Measurement and creating future demand.
• Products do not sell themselves; marketing needs to be part of the mix.
• How to build authority around marketing in an organization that may not value marketing.
• The sweet spots and the signals to be aware of when assessing a growth strategy for startup brands.

Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleagues, customers, and the community. Spirion builds and delivers the most accurate data discovery and classification solutions on the planet so that we can ultimately protect humanity (yes, humanity) by eliminating data privacy breaches. Period. Jennifer is guided by the belief that customers don’t want fast and easy – they want accurate and persistent.

• Tips for finding your ideal customer.
• The importance of providing value sooner to your customers.
• Provide what is meaningful to your customers so you can better market to them.
• Why you should know your buyer’s consequence.
• Ways to move customers through the funnel to acquisition more quickly. 

Finding and messaging to your ideal customer to accelerate the deal cycle. Call LORI JONES today at 303-678-7102 to learn more!

Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and program manager for NASA. He has published over 50 research publications in the field of aircraft and spacecraft structures and a book entitled, The Inventor’s Puzzle: Deciphering the Business of Product Innovation. He is also an Associate Fellow of the American Institute of Aeronautics and Astronautics and an adjunct member of the graduate faculty of the department of Aerospace Engineering Sciences at the University of Colorado.

• How Roccor developed a brand messaging structure that helps in their recruitment efforts and set the course for a dynamic culture that people flock to.
• How Roccor has maintained its culture tenets and ESOP model as it has transitioned to a high-growth company.
• The value of an employee-owned mindset.
• How an ESOP model helps in recruiting talent.
• How the company pivoted its messaging and thought leadership position during COVID.
• The importance of internal communications when you are a high-growth business.
• The values of honesty and transparency when being acquired.
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Marketing communications are vitally important during an acquisition. Call LORI JONES today at 303-678-7102 to learn more!

Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Fast. Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. As Brad sees it, companies today don’t need more content. They need better content that actually performs. His companies fix that by producing and ranking SERP-topping content in the most competitive spaces – tech, cybersecurity, finance, etc. – on the Internet.

• Understanding the types and styles that are ranking.
• Exploring search intent.
• Creating SERP-topping content.
• The strategy behind competitive keywords and building links.
• Recommendations and strategies for using images in your content.
• What should you have in your arsenal of content to boost coverage?

Content strategies that build your brand’s authority. Call LORI JONES today at 303-678-7102 to learn more!

Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling online fast and efficiently and help scale their products into a whole product line and brand.

• Defining your “zone of intelligence.”
• How to become an “attractive character” to grow your brand.
• Why authenticity is the new currency today.
• How to retail arbitrage.
• Letting Amazon do the work for you.
• How to compete on Amazon.

The keys to growing and scaling your brand online. Call LORI JONES today at 303-678-7102 to learn more!

Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He has built three profitable businesses, including a seven-figure public relations and advertising agency, is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, Five Pillars of the Freedom Lifestyle. Curt has spoken, trained, and coached around the world. His YOUThority Branding System helps brands build authenticity through consistency, truth, and third-party credibility.

• Breaking through the clutter with bold marketing.
• The four pillars for building an authority brand.
• Finding your ideal client.
• Focusing on what your clients want AND what they need.
• Authority vs. commodity brands.

Making our clients authority brands for 40 years. Call LORI JONES today at 303-678-7102 to learn more!

Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later served as the digital marketing leader for Boeing Global Services. She is certified in FEMA emergency communications and Pragmatic Marketing, and she is accredited by the Public Relations Society of America.

• Tips for creating meaningful and integrated plans.
• Why you shouldn’t push aside a strategy or a tactic without understanding your audience at a very deep level.
• The importance of relationship marketing as the basis for internal and external communications.
• Ways to collect and interpret data and then apply it to your strategic plan.

Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that resonates with audiences. She has worked with many brands, most notably for many of Unilever's iconic brands, Beech-Nut, General Mills, and most recently with Happy Family Brands and fintech disrupter, the Alternative Investment Exchange. Jacqueline applies both art and science to understanding human insight and to interpreting findings in order to unearth the real reason people should care about your brand. For Jacqueline, it’s all about finding a brand's raw truth and making it matter.

• The differences between mission, vision, and purpose statements.
• Finding the DNA of your brand.
• The building blocks for humanizing your brand.
• Why customers just want honesty from brands.
• Defining your brand’s points of parity and points of differentiation.
• Practical advice for thinking about your brand as human.

 Let us help you define your brand’s purpose and humanize it in order to truly connect with your key audiences. Call LORI JONES today at 303-678-7102 to learn more!

Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in business. Corporations increase employee engagement and excellence through her engaging presentations and active workshops on “Leadership Lessons,” professional development, and innovation. Associations and conferences hire Bea to energize audiences around collaboration, building personal brands, and leveraging networks to grow net worth. Her book, What an MBA Taught Me...But My Kids Made Me Learn, is available on both BarnesandNoble.com and Amazon.com.

• Why marketing is “more of a zipper than a snap.”
• How to forge stronger engagements that are less likely to break apart.
• Establishing marketing connectivity.
• How to embrace change and new technology while still staying grounded in the “Old School what works.”

Marketing that creates relationships. Call LORI JONES today at 303-678-7102 to learn more!

As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by far the world's largest product discovery platform. Yet brands typically approach toward search strategy through the narrow lens of advertising or SEO — largely ignoring the majority of high-value results that already exist on the first page of search. Chris' newest venture, Visably, is a new SaaS software the identifies a brand's footprint in search. Visably is currently in open-beta and available for anyone to trial it at no cost. Chris is passionate about helping brands reach their needle-in-the-haystack customer and evangelizing multi-channel search strategy, and Visably is poised to be an indispensable tool for PR and digital agencies. Chris has raised more than $700K to date.

• The power of product discovery through Search.
• Why vanity metrics don’t work when measuring your PR.
• What you can do optimize and a build search engine strategy as an additional component to your overall approach.
• Defining Search Engine Visibility.
• Amplifying and sustaining your brand’s voice at the top of the funnel.
• The intersection of PR and search engine strategies.

Get your brand on the first page of Search. Call LORI JONES today at 303-678-7102 to learn more!