StrategyCast

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.

• Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value!
• The goal of video is three-fold: attention, engagement, and action.
• Mistakes to avoid when creating a video marketing campaign.
• Creating a visual in the minds of your audience.
• Why video content is not about going viral, it’s about relationship building.
• How to segment your content into smaller pieces of content. 

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In addition to helping her clients see larger profits, she is also an expert in e-commerce marketing communications, email marketing, market research, customer acquisition, lead generation, and agency management. Carolyn is a mom of two and a licensed pilot.

• Why “heavy and cheap” doesn’t work on Amazon.
• The importance of understanding your fees and the Amazon marketplace.
• Best practices for writing your listing and product description on Amazon.
• It comes down to sessions and conversations.
• Why an omnichannel approach is essential.

Incorporating Amazon into your sales and marketing strategies. LORI JONES today at 303-678-7102 to learn more.

Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience and success of each title while leading the strategy of Fathom’s advertising, event marketing, digital marketing, branding, sponsorships, and PR practices. Prior to joining Fathom Events, Bethany was the senior marketing manager at the University of Denver where she was responsible for creating, deploying, tracking, and measuring marketing strategies. She also gained experience at multiple advertising agencies, with a focus on employer branding and strategy development, and marketing for some of the world’s largest consumer package goods brands.

• Using Reddit to engage your community.
• Creative and strategic approaches with Reddit that build brand awareness and audience connection.
• How to integrate social media with Reddit.
• Dispelling the myths and misconceptions of Reddit.
• Where should you start on Reddit?
• Why it’s important to enter the Reddit platform as a user first.

TO LEARN MORE ABOUT FATHOM EVENTS CLICK HERE.

TO FIND BETHANY CLAYPOOL ON LINKEDIN, CLICK HERE.

Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic. The strategic videos Nate produces ensure that customers find his clients, and more importantly, trust them. Nate is a master of efficiency and his brain always thinks in reference to the end result. He believes that activity without a focus on results is a waste of time, so he is always innovating ways to minimize time and expense and maximize results.

• How to tap into the 1.9 billion active YouTube users.
• Why what you are sharing will ultimately make all the difference.
• Why “how-to” videos work so well.
• The importance of authenticity.
• The four ingredients to a powerful YouTube strategy.
• How to get an abundance of traffic to your YouTube channel.

TO LEARN MORE ABOUT BE THE HERO STUDIOS, CLICK HERE.

TO FIND NATE WOODBURY ON LINKEDIN, CLICK HERE.

Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling, a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multimillion dollar, multi-year contracts to energy companies like ExxonMobil, BP, Shell, and Chevron. The long, complex selling environment within these energy behemoths gives Craig a keen sense of the risk of misallocated sales time. Craig’s belief that business growth is the engine of human advancement has led him to serve as a mentor to students in the University of Houston’s Wolff Center for Entrepreneurship.

• His approach to organizing the sales and marketing teams so they can connect to customers.
• The “Four Steps to Market Domination.”
• The difference between lead generation and lead nurturing.
• How email marketing is a wonderful laboratory to test messaging.
• How to create an effective email marketing campaign.
• Finding your perfect customer.

TO LEARN MORE ABOUT SALESNEXUS, CLICK HERE.

TO FIND CRAIG KLEIN ON LINKEDIN, CLICK HERE.

Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtual reality, augmented reality, and effective content creation. An entrepreneur who celebrates creativity and originality, Randall is taking his career to the next level and pioneering the concept of what he calls, “resilience marketing.”

• What should be in your resiliency marketing tool kit.
• The five-step process to creating a resilient marketing strategy.
• How to monitor your brand’s voice in the marketplace.
• Do “friendly battle” with your competition.
• Strategically responding to negative reviews.

TO FIND RANDALL WHITE ON LINKEDIN, CLICK HERE.

As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Times, and founding producer of the company's annual global tech conference, Time Machine. John is in what he calls, “a constant state of learning,” and is a thoughtful leader driving his team to be analytical, creative, collaborative, and in a state of perpetual improvement.

• How a great story can transform your audience.
• The importance of gleaning anecdotal data from customers.
• How product evolution is a big indicator that you’re ready for the next stage.
• How to set benchmarks throughout the many stages of business startup.
• How to make a mid-stage shift in strategy.
• What you need to know about AI, IOT, cybersecurity, and collecting data.

TO LEARN MORE ABOUT COGNITE, CLICK HERE.

TO FIND JOHN KING ON LINKEDIN, CLICK HERE.

Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrity endorsements and ambassador deals, the PR for product launches, as well as for advocacy and outreach to the nutrition and medical communities. Jennifer has an innate passion for marketing, communications, and media, and loves to help others thrive and find their voice in this industry.  

• Insights into running social media strategies in parallel with PR.
• Utilizing success stories and customer testimonials as part of PR and social strategy.
• Tricks to measuring and reporting social engagement.
• Tips to implementing a successful influencer strategy and creating partnerships.
• How to find and create advocacy with brand ambassadors.
• How social listening can help you measure success as well as insert your brand into the conversation.

TO LEARN MORE ABOUT ATKINS NUTRITIONALS, CLICK HERE.

TO FIND JENNIFER LIVINGSTON ON LINKEDIN, CLICK HERE.

“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.”

David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a firm that helps specialty food and beverage brands address their toughest growth challenges. David focuses on the growing Better-For-You category and has worked with big brands like Starbucks and REI and Kind Bars to name a few. He loves nothing more than to dig in deep to figure out what it takes to build a strong and lasting brand. His expertise in brand strategy, innovation, consumer markets, and consumer behavior builds brand awareness and equity.

• Defining what makes a Better-For-You brand.
• His philosophy for making your competitors irrelevant through positioning.
• The differences between making assumptions versus implementing strategies when marketing better-for-you brands.
• The importance of figuring out your brand’s mind, body, and spirit.
• Creating “impressive brand story telling.”

TO LEARN MORE ABOUT RETAIL VOODOO, CLICK HERE.

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”

Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.

Listen & Learn:

• Tips on what every marketer should do when they are putting a product on Amazon.
• Why brands need to take advantage of Amazon’s full-channel capabilities.
• During the COVID pandemic, how can businesses use the Amazon marketplace to keep their brands active and relevant?
• 15% of all sales are eCommerce, and 50% of those come from Amazon. How has your brand integrated an Amazon strategy into your marketing mix?
• How buying habits have been fast-forwarded because of COVID-19.
• The difference between “exploring and picking” when customers are buying online.

TO LEARN MORE ABOUT BOBSLED MARKETING, CLICK HERE.

TO FIND KIRI MASTERS ON LINKEDIN, CLICK HERE.