StrategyCast

• Why what shows up in a search is just as important as what’s NOT showing up.
• The importance of creating positive content and assets that show up on the SEO side.
• Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online.
• Tips for boosting your ranking on Google on this episode.
• Three steps for using SEO to find out what your brand reputation looks like.
• How to optimize your branded terms to boost your market penetration and help you sell more

Bryan Phelps has a reputation of trusted expertise with little fanfare. As founder and CEO of Big Leap, he has built a company that provides all the flexibility and communication of a boutique agency combined with the scale and accountability of a global firm. With a clear focus on four core services - SEO, content, social media, and marketing automation - Bryan is known for his expertise, ethics, and excellence. Big Leap has earned its place on the Inc. 5000, UV50 Fastest Growing Companies, MWCN Utah100, and has achieved a “Best Company to Work For” award. Built on “The Core Four” digitals services (SEO, social, automation, and reputation management), Big Leap is known as a straightforward-thinking digital agency that is transparent and achieves results.

Optimize your brand’s online reputation with strategic SEO. Learn more from LORI JONES today by calling 303-678-7102.

• Where some companies get misaligned with their internal teams when it comes to the brand.
• Why inside sales and outside sales messaging is different.
• What is the brand transfer score?
• Why frontline teams often ignore new brand messaging.
• How do you get people to experience our brand story, not just tell them?
• How to immerse your internal team in what it means to deliver your brand’s value proposition.

Chris Wallace is the co-founder and president of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

Internal and external brand alignment is key to engagement with your team and your customers. Learn more from LORI JONES today by calling 303-678-7102.

• How to ensure that an agency you hire is a true strategic partner.
• Tips for negotiating media pricing with an agency.
• Accountability, trust, and transparency: essential elements when engaging an agency.
• Why it’s important to know if there are any conflicts of interest.
• What agencies need to know about GDPR compliance.
• Tips for onboarding an agency.

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.

Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!

• The importance of consistency across social channels
• How to leverage your personal brand to gain authority
• How to manage your social presence
• Tips for controlling the narrative
• Why focus and knowing your goals and audience are the most important things
• The importance of authenticity and energy

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

You have a personal brand whether you like it or not. We can help you control the narrative and put you in the driver’s seat. Call LORI JONES today at 303-678-7102 to learn more!

• How privacy data is turning marketing strategies upside down.
• How the consumer is getting smarter in the digital space.
• Different generation’s expectations regarding privacy and brand affiliation.
• What marketers need to be aware of as the “flood of transparency” increases.
• Tips to prepare for changes in privacy data. 

Abbey Schoenberg is the director of marketing at Fancy.com. She is a visionary and hands-on marketing leader with a proven ability to create comprehensive marketing strategies and execute relevant and channel-specific programs that engage target consumers, grow brands, and deliver upon revenue goals. Abbey is an energetic leader, a strategic and creative thinker, and the perfect combination of thoughtfulness and a can-do attitude that complement a wide-ranging technical abilities across channels and disciplines. With experience across direct-to-consumer, retail, and brand, she has built a solid understanding of each channel’s unique challenges and the importance of taking a holistic approach to marketing strategy and storytelling. Abbey has led integrated marketing teams across media, content, digital marketing, and creative with a focus on strategic, creative, and collaborative planning and problem solving.

An integrated approach to your marketing and top-of-funnel approaches are vitally important as we navigate all the data privacy changes for our clients. Call LORI JONES today at 303-678-7102 to learn more!

• Five tips for creating a powerful B2B marketing strategy.
• The importance of being realistic in setting your goals.
• What to look for in a team.
• Know your audience.
• Three kinds of content. 

Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, experienced in product marketing and bridging marketing strategy with technology. She is a highly skilled leader, effective in managing cross-functional teams into achieving goals and improving growth. She is an excellent communicator, adept at collaborating with C-level executives, team members, clients, media, and third parties to identify specific needs and motivations, and has years of proven success in aligning organizational objectives with executional strategies while decreasing costs and increasing results.

People-first B2B marketing strategies drive bottom-line revenue. Call LORI JONES today at 303-678-7102 to learn more!

• The importance of customer acquisition funnel.
• How you can win the testing and scaling acquisition game.
• How to budget for an effective Google ads campaign.
• The difference between content targeting and audience targeting.
• Five Steps to take before you spend money on Google ads.
• Budgets, website-readiness, and SEO.

Pamela Wagner heads Ajala Digital, a global boutique marketing agency focused on Google and Facebook advertising. Ajala Digital is a Google Partner, and she has helped over 2,000 advertisers grow their businesses through custom paid ads strategies. In 2017, Pamela was honored as one of Forbes 30 Under 30 list makers for Austria, Germany, and Switzerland. Her insights have been featured on media outlets such as ABC News, Forbes, Yahoo, Mashable, MSN, the Washington Times, Google Startup Grind, and many more.

A powerful Google Ads campaign should be part of your customer acquisition strategy. Call LORI JONES today at 303-678-7102 to learn more!

• The psychology behind a logo.
• The advantages of doing a logo refresh vs. an entirely new design
• The four tips for the perfect logo.
• How many colors a logo should have.
• How to avoid over-designing your logo.
• Why simplicity is key to any logo design.

Richard Lau, founder of Logo.com, an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. He has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is executive director of WaterSchool, a charity focused on clean water projects in Uganda. Utilizing his experience as a means to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

Logos designed for maximum impact. Call LORI JONES today at 303-678-7102 to learn more!

• The elements of a personalized marketing strategy.
• How curiosity and challenging the status quo to impact positive change.
• What can you do to create the connection between sales and marketing?
• The biggest challenges marketing directors face today.
• How the receiving-end of the environment in which we are presenting information has changed drastically.
• Ways to create affinity for your brand with personalized.

Eric Reed is the founder and CEO of reed5group and the host of take:5 The Rethink Marketing Podcast. He thrives in environments where transformational and turnaround leadership are pivotal to achieving unmatched and sustained growth. He is all about pushing intellectual boundaries in order to challenge groupthink; about building environments where culture is king; and about shaping innovative sales and marketing infrastructures, methodologies, and programs that yield company and client success. Over the course of his career, he has helped numerous clients including the Ohio State University Medical Center and the Cameron Mitchell Restaurant Group. He has managed experiential events such as the Western Southern Open ATP 1000 Event, the Bunbury Music Festival, and the IPXO - Global IP Lease & Monetization Platform. He has also been a guest lecturer at The Kelley School of Business at Indiana University and at the Farmer School of Business at Miami University where he spoke to students about attitudes, persuasive communications, and branded content. Through it all, Eric sees his role as an advocate, always finding ways to challenge the next generation of leaders in marketing challenge perception.

Are you ready to challenge the status quo to create affinity for your brand? Call LORI JONES today at 303-678-7102 to learn more!

• Five tips for using virtual events to develop your brand.
• How to maintain the “human touch” at a virtual event.
• How to navigate hybrid events.
• How to prove the value of virtual and hybrid events.
• Using virtual events to engage customers.
• How to Bring Your Own Audience to a virtual event.

Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to create a unique and engaging virtual event experience. Jon comes from a mixed investing, technology, and entrepreneurial background with over six years of experience building and growing the company. He is an innovative leader who thrives on solving customers’ big problems. His product development expertise and customer success mindset have not only helped to resourcefully scale Accelevents but also to define the event technology category. Prior to founding Accelevents, he led product, sales, and operations at Windham Labs, a division of Windham Capital Management. He managed the development and go-to-market strategy of two innovative FinTech products.

Bring Your Own Audience to your next live, hybrid, or virtual event. Call LORI JONES today at 303-678-7102 to learn more!