StrategyCast

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.”

As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers.

Listen And Learn:

• How to push out content and gain traction.
• How to bring in external collaborators to help leverage your thought leadership.
• The importance of differentiating your brand’s unique point of view.
• How even small businesses can leverage thought leadership to scale to new heights.
• Why companies shouldn’t focus on the virality of content.
• Learn ways to use thought leadership to develop trends.

TO LEARN MORE ABOUT, GARDENUITY, CLICK HERE.

TO FIND DOUG PLATTS ON LINKEDIN, CLICK HERE.

“Never waste an editor’s time.”

Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver. While in that position, Dex devised and implemented a comprehensive digital-first, multimedia content marketing strategy that was unprecedented at the company. Today, with Context Content, he develops and executes bespoke content marketing and communications strategies using online video, audio, social, broadcast and digital print media.

Listen & Learn:

• Why it’s important to take a news-centric approach.
• Tips for writing effective bylined articles.
• How to build trust and credibility with editors.
• Why traditional PR methods have become increasingly redundant.
• Learn how to build credibility, authenticity, and gravitas with bylined articles.
• Why it’s important to use more than one medium to tell your story.

TO LEARN MORE ABOUT, CONTEXT CONTENT, CLICK HERE.

TO FIND DEX MCLUSKEY ON LINKEDIN, CLICK HERE.

“An agency should be working WITH you, not FOR you.”

Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of restaurant marketing leadership at Quiznos, the pioneer of the toasted sub. He was most recently the SVP of Marketing at Quiznos. Chris currently conducts brand strategy consulting and resides outside Denver, Colorado with his family. 

Listen & Learn:

• How clients benefit from their agencies presenting multiple creative approaches.
• Why it’s important to involve an agency early in the process.
• Ways to inspire the creative process.
• How to get the “juice” out of your agency.
• The five questions to ask when shopping for an agency to market for your brand.
• Why it’s a good idea to have your agency “walk the halls” of your company.

TO FIND CHRIS RUSZKOWSKI ON LINKEDIN, CLICK HERE.

“Marketing has to be integrated and unified before it can be amplified.”

Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include continuous optimization of segmentation and targeting; strengthening the brand and its core value proposition; creating and telling audience-centric stories; modernizing the marketing technology stack; customer acquisition and nurturing; and defining marketing performance in terms of business impact.

Listen and Learn: 

“Be bold, be creative, and listen to your gut.”

Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media presence, or pulling a killer shot of espresso, Sophie has a proven track record of results. She is an expert in content creation, brand strategy, email marketing, project management, social media management, SEO/SEM/PPC, and paid social.

Listen & Learn:

• Her step-by-step branding positioning playbook.
• Why it’s important to reverse engineer your strategies by keeping an eye on the competition.
• The importance of messaging and copy to your brand at the ground level.
• The need to establish brand guidelines.
• How good positioning strategies fail.
• How to “be bold, be creative, and listen to your gut.”

TO FIND SOPHIE COFFEY ON LINKEDIN, CLICK HERE.

Brand positioning is defined by your mission, vision, and values. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.

“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.”

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen & Learn:

• What rapidly changing consumer expectations mean for retailers.
• Exploring “the mind gap” between consumers and retailers.
• Why there needs to be a retailer revolution.
• Why creating a strong brand is not all about sales.
• Why shiny new technologies are not the silver bullet.
• The importance of creating a simple and streamlined retail experience.

TO LEARN MORE ABOUT, ORACLE NETSUITE CLICK HERE.

TO FIND MATT RHODUS ON LINKEDIN, CLICK HERE.

“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.”

Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome, and about marketing strategies that create an ownership mindset all the way through the sales funnel.

Listen And Learn:

• The value and authenticity behind negative reviews.
• How to pick the right review site for your brand.
• Using the data behind the reviews to drive and get higher-quality conversions.
• How a mix of positive and negative reviews helps promote the authenticity of a brand.
• How to use B2B review sites to enhance the buyer’s journey.
• 70% of B2B buyers do their research online and then reach out to your company when they are ready.

TO LEARN MORE ABOUT, G2, CLICK HERE.

TO FIND ADAM GOYETTE ON LINKEDIN, CLICK HERE.

“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.”

Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes, podcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a frequent speaker at eCommerce events, and has been published and quoted by top retail, marketing, and business publications, including Forbes, MultiChannel Merchant, and Internet Retailer. He created, produces, and hosts the award-winning Commerce Marketer Podcast, where he speaks with professionals across the retail industry about trends, strategies, and what lies ahead for commerce marketers and retailers.

Listen And Learn:

• Making messages and content relevant.
• What you need to know about GDPR regulations.
• How email marketing approaches differ between B2B and B2C.
• Giving people a compelling reason to join your email list and keeping them there.
• Optimizing an impactful email marketing strategy.
• Effective audience and behavioral segmentation in an email marketing campaign.

TO LEARN MORE ABOUT, NETSUITE CLICK HERE.

TO FIND GREG ZAKOWICZ ON LINKEDIN, CLICK HERE.

“It’s more about the path than the page.”

John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mindset and his focus on creating roadmaps that improve digital customer experience, lower cost of acquisition, increase revenues, improve customer retention, and dramatically raise user satisfaction is what sets him apart. John has ad agency, direct corporate, channel, and startup retail franchise experience, in both B2B technology and consumer fields.

Listen And Learn:

• Creating effectiveness and measurement by filtering data by source and by channel.
• Why it’s important to know the attributes of your customer personas.
• How to turn your website into a marketing and sales engine.
• Create pathing models.
• The importance of tying data back to your core database.
• How he uses real-time web data dashboards.

TO LEARN MORE ABOUT, TERADATA CLICK HERE.

TO FIND JOHN HINES ON LINKEDIN, CLICK HERE.

“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.”

Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement, and in making marketing, events, and technology easier for associations, corporations, and nonprofits. She started her first agency nearly 20 years ago, helping local businesses create and execute direct marketing and planning training workshops for dentists and doctors. She has worked with companies such as the Ford Motor Company, Sirius XM, and the Nonprofit Technology Network. She is passionate about leading her team to always ask “why” and “yes, and what else?” when supporting small- and medium-sized businesses as they grow and scale to the next level in their sales, marketing, and events.

Listen And Learn:

• How to measure your event’s Return on Engagement.
• Turning attendees into participants.
• Making connections that drive sales.
• Defining your event’s WHY.
• Why most events fail.
• Taking an integrated sales approach to event marketing

TO LEARN MORE ABOUT, NIFTY METHOD MARKETING & EVENTS CLICK HERE.

TO FIND LINDSAY MARTIN-BILBREY ON LINKEDIN, CLICK HERE.