Stream Wars

In this bonus episode of the Stream Wars podcast we turn the tables and MeetMe Talent Manager Anthony Marc interviews the show’s host, Lauren Hallanan, to learn more about her experience as a former professional live streamer in China. 

They discuss: 

Learn more about Lauren’s experience: 

Confessions of a China Live Streamer

Lauren’s China Live Streaming Blog

Understanding China’s live streaming Industry: 

Top 5 Chinese Live Streaming Platforms You Need to Know in 2018

Short Video, Gaming, and E-commerce Live Streaming Platforms in China 

To learn more about live streaming, visit www.themeetgroup.com/blog 

In this episode we hear from Ashley Christ, a Twitch streamer and stream coach. 

Now you may be thinking, what is a stream coach? Well, it’s an amazing new job that Ashley essentially invented for herself, where she helps train emerging live streaming talent to become the best broadcasters they can be. 

Ashley has an incredible passion for sharing her personal branding and community building acumen with aspiring streamers, and during our conversation she shares a bit of her background and personal experience and the adversity she faced when she first tried to become a Twitch streamer back in 2013 and how that has shaped what she is doing today. 

She is clearly very knowledgeable about this industry and over the course of our conversation she offered many tips that will be valuable for both new and old streamers alike. Some of the things we touch on include: 

Noteworthy Quotes: 

“If you have the why behind those strategies, you’re far more likely to follow through on those strategies and to stay consistent with them” 

“If you don’t stand for something, no one can stand with you”

Glossary of Terms: 

IRL - Throughout the episode we frequently use the term IRL which is a term commonly used on Twitch and stands for “in real life”. IRL content refers to non-gaming content, anything from chatting and cooking, to singing and travel. 

Guest: Ashley Christ

twitter.com/ashnichrist

Business email: [email protected]

When it comes to the global live streaming industry, we often hear about developments in China, the emerging markets, and the US, but what about Europe? In today’s episode I chat with Eric Jangor, VP Brand and Communication, and Talent Manager Linda B. from the German dating and live streaming app LOVOO, which was acquired by The Meet Group in 2017. 

LOVOO was originally a location-based pure-play dating app. Over the course of 2018 it integrated live streaming into the platform, and so far it appears to be a hit with the app’s users.

In this interview, Eric starts off by sharing how live streaming complements a dating app and give us an idea of who LOVOO’s users are and how they are using the live feature.  We then discuss the European live streaming industry and its advantages and disadvantages.

In the second half of the episode we focus on talent development. We hear how LOVOO built its talent management team from scratch and the tactics they use to train and retain top talent. They share how encouraging streamers to meet offline, and giving them opportunities to do so, has allowed them to develop very tight-knit talent communities. I also got them to tell me about some of the entertaining and innovative content they are seeing from their streamers. 

We cover: 

Streamers mentioned in the episode: 

Niknando: A Top Streamer on LOVOO who created his own dating show

Instagram: Niknando_official

Freaks in Cotton: German musicians who integrate audience and virtual gift names into their songs and have raised enough money from cash rewards on LOVOO to fund the studio recording of their first single

Instagram: freaks.in.cotton

Disclaimer:

The views expressed by our guests are not necessarily those of The Meet Group. This discussion also includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 which are subject to risks and uncertainties that may cause actual results to differ. More information is contained in our SEC filings. We caution you against placing undue reliance on these statements and disclaim any intent or obligation to update them.

 Today we’re discussing a different side of live streaming, and that how live streaming is being used by the entertainment industry to augment TV shows, market movies, take people backstage at events, and help celebrities grow their audiences. My guest is Roberto Quinn, who is a social producer out in Hollywood. It is his job to help entertainment companies and celebrities plan and produce their social strategies, and that often includes live streaming. 

Roberto and I talk about the growing trend of what is called the second screen experience and why live streaming in being used more and more in Hollywood. 

We also discuss: 

Key Quotes:

“Viewer interaction should be a core part of a live streaming show, not an afterthought” 

“Shows don’t need to be overly produced, but even if they’re done with a cell phone and a selfie-stick, it’s important that they still have a bit of structure and provide clear value to the audience.”

“Don’t belittle the audience. These days there’s no added value in simply slapping a viewer’s Twitter handle and a comment up on the screen and not acknowledge or interacting with it. Integrating the viewer at home is essential. Allow viewers to actually shape the contents of the show.”

Mentioned in the Episode: 

The Talking Dead 

Integration Tools: 

Second screen experience is a growing trend 

Guest: Roberto Quinn

Instagram @robertoquinn

Website: http://www.quinnsocial.com/ 

Email: [email protected] 

The views expressed by our guest today are not necessarily

Today, we’re once again looking at live streaming from the product development perspective, going behind the scenes of Battles, a new feature that recently launched on the MeetMe app. 

I have on Jeremy Zorn, Head of Product at The Meet Group US, to share with us what are Battles, why did The Meet Group decide to add this feature to the MeetMe app, how has The Meet Group modified Battles to suit its audience, and how will the feature impact both streamers and viewers. 

Jeremy also gives some tips for streamers who want to get the most out of the battles feature.

Download the MeetMe app to see the Battles feature in action, and stay tuned for next week’s Medium post where we go deeper into the history of the feature, showing how its been used in China and the way battles (or PK as they call it) has developed on platforms such as Inke, MOMO, and YY. 

This week we speak with Lindita and Izzy, two amazing live streamers from the platform Tagged who will be sharing with us how they have incorporated live streaming into their careers as creatives and entertainers. 

Lindita is a singer songwriter, originally from Europe and now based in the US. If you’re a fan of American Idol you may recognize her from season 15 where she made it into the top 25. Over the past year or so Lindita has started using live streaming as a way to gain exposure to new audiences and develop closer relationships with her fans. In our interview she shares how live streaming benefits her career and why she thinks all entertainers need to be doing it. 

Then I speak with Izzy, a poet and radio DJ. Izzy originally started using live streaming as a way to get over a bad breakup and after performing spoken word one day discovered that it really resonated with her viewers on Tagged. Now she hosts weekly poetry slams which have become very popular on Tagged, so much so that she got recruited to become a radio DJ in Atlanta where she lives. It’s an incredible story. 

Follow our guests: 

Lindita -  

Facebook, Twitter, Instagram, Tagged: @linditaworld

Izzy -

Twitter, Instagram and Tagged: @IzzDoesItBetta

To submit music to Izzy for her radio show, email her at [email protected]

The name of the app/radio show is Highly Unique Radio, the sokoldaffair

Check out more podcast interviews and articles about the livestreaming industry at: www.themeetgroup.com/blog