What do you get when you follow the pack instead of doing what’s best for you? A bad content strategy. A year ago, I decided to focus on short-form content because I saw all the “thread Bois” doing it and thought it would help my business. 

It didn’t. But luckily, you can course-correct your strategies. And thanks to some key talks and inspiration from CEX and Craft+Commerce, I’ve decided that long form is the best strategy for my business (and probably yours, too). 

Get the top takeaways, show notes, and transcript at https://howibuilt.it/322

Sponsored by:

• Sensei: Save 20% FOR LIFE with code JOECASABONA
• Gapscout: ChatGPT insights, but for market research

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Picture this: it's 2020. Your spouse is a nurse. You have one small kid with another on the way. You know child care will fall full to you for at least half the week.

Oh, and you're trying to run a business. What would you do if your work week was effectively cut in half?

I knew I needed to get help in my business, so I found a VA. Over a few episodes, I'll talk about working with my VA, starting with how I decided I needed one and where I found her.

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

We live in an age where everything needs to be fast, easy, and in high volume. I’ve seen people say, “I’m going to write 8 books this year.” Josh Bernoff thinks that’s a load of crap. See, if you want to write a good book, just like anything of quality, you need to spend time on it. Josh’s new book, Build a Better Business Book, is a master class on how to do that. And today, he’s giving us the best parts of that book. In the PRO show, things get real as we talk more about the charlatans of writing, as well as ghostwriting.

Top Takeaways

• To write a good book, your idea has to be big, right, and new. This will make it distinguishable from everything else, and increase your impact and influence. 
• A good business book consists of two things: answers to reader questions, and case studies. Your book is nothing if you don’t have case studies to back up your claim.
• Are you a planner, or a panter? Panters write by the seat of their pants, which creates a long, rambling, incoherent book. Planners start with what Josh calls a “fat outline,” so they know the story they’re telling before they ever put pen to page.

Show Notes

• Josh Bernoff
• Josh on Twitter
• Josh on Facebook
• Josh on Linkedin
• Build a Better Business Book
• Blitzscaling

Sponsored by: Gapscout | Sensei

Sponsored by:

• Sensei: Save 20% FOR LIFE with code JOECASABONA
• Gapscout: ChatGPT insights, but for market research

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Apple is rarely the first to market with a product, and for good reason. Here are 4 lessons you can learn from Apple introducing the Vision Pro at the beginning of the month.

Link: Thoughts and Lesson from the Apple Vision Pro Presentation at the WWDC

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long time. Sometimes it feels like I still am. That’s why I was excited to talk to Julian Garsdean. He blends psychology and business in a way I haven’t seen before to help business owners stand out and sell more. As creators, we can learn a ton from addressing the 6 basic needs in our own content and products. Listen for these top takeaways:

Top Takeaways

• Businesses aren’t just transactions. They are run by people, for people. The sooner you realize that the sooner you’ll connect with your potential customers. 
• Establish your identity. Being too general means you’re not connecting with anyone. Doing a deep dive into your identity, and the persona of your customers, makes them relate to your more. 
• The key to negotiations is…you guessed it…understanding the needs of the person on the other side of the table. Do that, and you’ll be able to quantify your value in something other than numbers.

Show Notes

• Julian Garsdean
• Julian on Linkedin
• You Need to Form Good Writing Habits with Dickie Bush
• The RIGHT Way to Pitch Sponsors for Your Content with Justin Moore
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Sponsored by: Gapscout | TextExpander | Sendinblue

Sponsored by:

• Brevo: Get 50% off your first 3 months with code JOE
• TextExpander: Save 20% off your first year 
• Gapscout: ChatGPT insights, but for market research

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything.

But at CEX, I had a great conversation with Luria Petrucci of Live Stream Pros and I asked her, “What do you think is the best way to run a webinar?”

Here's what she said, and why.

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

It would be a dream of mine to grow a newsletter from 0 to 8,000+ in less than 6 months. But that’s exactly what Chenell Basilio did. The way she did it? Deeply researched, super-helpful content. See, she teaches people how successful creators grew their newsletters to 50,000+ subscribers. And today, she’s going to tell us all about her process. And in How I Built It PRO, we talk about money and goals for the next 6 months.

Top Takeaways

• Creating unique, long-form content can be a boon to your website or newsletter; people want something good and helpful! 
• Quick capture is important. Chenell uses Apple Notes because that allows her to quickly open and dictate notes while she’s listening to podcasts.
• Chenell will only do deep dives on creators who’ve built an audience since 2018. That way she can cover techniques that still work today, making the content relatable.

Show Notes

• Growth in Reverse
• Chenell on Twitter
• Chenell on Linkedin
• How the best newsletter operators grow to 50K+ subscribers
• Podchaser
• Listen Notes
• TweenMax
• Readwise
• Github: Video Speed Controller
• Chrome Video Speed Controller

Sponsored by: 

• Brevo: Get 50% off your first 3 months with code JOE 
• Gapscout: ChatGPT insights, but for market research

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

There are LOTS of great tips on LinkedIn these days, especially in the carousels. But the problem: you can’t easily get data out of the carousels. That means you can’t put them in your notes app, or even click on the links for more details.

Here are 2 ways you can do it: one using macOS’s native image-to-text feature, and one using a great shortcut by David Sparks. 

Links

• YouTube Video
• Blog post on MacSparky

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Pitching the media is tough. After all, you’re competing with basically anyone who has something to say. So how do you make yourself stand out? That’s what Christina Nicholson is teaching us today. She’ll cover everything from coming up with an idea to landing the media spot to converting those viewers to your audience. This one is a MUST listen. 

Top Takeaways

• Pitch your story by following the “new, now, next” framework. You should be able to answer what’s new about your story, why it needs to be covered now, and what’s coming next to pitch effectively
• This is a long game. Earned media is not about immediate ROI, because earned media is forever. So think of this as a long-term investment, not a get-rich-quick scheme. 
• Every time you go into an interview, you need to think of the end goal. What you want will determine not only your CTA but also what kind of media you’ll pitch.

Show Notes

• Christina Nicholson
• Christina on Facebook
• Christina on Instagram
• Christina on Twitter
• Christina on Linkedin
• Christina on YouTube
• Christina on TikTok
• BecomaAMediaMaven Podcast
• MediaMaven on IG
• Boomerang for Gmail
• How To Build a $1000/year Membership with Jay Clouse
• earnmedianow.com
• Media Mentoring Program

Sponsored by: Gapscout | TextExpander

Sponsored by:

• Brevo: Get 50% off your first 3 months with code JOE
• TextExpander: Save 20% off your first year 
• Gapscout: ChatGPT insights, but for market research

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

In Part 3 of my Stream Deck Series, I'm covering Page 3 of my Stream Deck XL. Let's Dive in! 

- Screenshot of Stream Deck XL Page 2
- eCamm Live
- How I've Configured my Stream Deck
- Get Your Own Stream Deck

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/