In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community.

Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own.

If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]

Bad Influence:

https://www.instagram.com/badinfluence_yvr/

https://www.badinfluence.ca/

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Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical.

If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes.

Understanding the root of Greg's motivated to buy can help a seller sell better! For instance, marketing is focused on what Greg really cares about.

Clothing many is to fulfill the greater unsaid purpose of status (or identity). We buy clothing not for the clothes themselves, but for what they say about us.

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The buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it.

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Argument: Running a streetwear brand is about making the best designs possible.

True, design is important. But not as important as you may sell it to be.

A streetwear brand's designs should not be their primary selling point.

Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it.

Nike has become so prominent in defining their identity to the world that they are now a leader in the evolution of streetwear design. And yet they still don't primarily market their designs!

Come again - prominent in defining their identity.

A design trend becomes prominent because a prominent brand has designed it to be so. To market your brand's identity is to market your brand's designs.

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A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it.

Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers because buy because of THEMSELVES.

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This episode features a conversation I had with Brock Kennedy. Founder of streetwear brand, Devon Street. We speak about how to sell the sizzle, not the sausage. In other words, selling an emotion instead of a product to a world that desires deep emotional connection. Let’s unpack how the big guys approach the business of streetwear.

Devon Street:

Instagram @devonstreet_

Website: www.devonstreet.au

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Unsure of some content experiment ideas for your streetwear brand? Email me ([email protected]) your social links and I'll help you workshop some ideas that are yours to keep for free.

• Join the Mailing List: https://bit.ly/3eddf0B

• Instagram tips: https://bit.ly/3Cnqsvw

• The Street Cred Podcast: https://bit.ly/3rZONDf

• Let's work together (Content Strategy): https://bit.ly/3ysHibs

What is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums.

Each content pillar must...

be aligned with your streetwear brands specific beliefs, values, and embodied lifestyle

be executable and sustainable within the full-time schedule that comes with running a streetwear brand

have the ability to be expandable and broken up into smaller content pieces

Not sure how to incorporate the Three Pillar Strategy into your streetwear brand? Email me ([email protected]) your social links and I'll help you workshop some ideas that are yours to keep for free.

• Join the Mailing List: https://bit.ly/3eddf0B

• Instagram tips: https://bit.ly/3Cnqsvw

• The Street Cred Podcast: https://bit.ly/3rZONDf

• Let's work together (Content Strategy): https://bit.ly/3ysHibs

This episode features a conversation I had with Madi Williams, founder of streetwear brand, MEW clothing.

We speak about how she has created a culture through her brand and used a mission statement in creating content.

Creating content on a budget is a strong suit of Madi’s, so don’t be surprised if you come away today with some practical and inexpensive content creation ideas.

Enjoy today's episode? There's more:

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Instagram: @elijahdelporte

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For inquiries, feedback, or questions, email [email protected]