In this live-recording, Hypebeast's Senior Features Editor Enrique Menendez and Strategy&'s fashion expert Dr. Axel Nitschke dive into the Streetwear Impact Report — a comprehensive data-driven overview of the streetwear market and consumer, provided by HYPEBEAST and Strategy&, PwC's consulting firm. The report includes data from 40,960 people who submitted a survey online on how and why they buy streetwear. 

The report is divided into four main sections and briefly discussed in this talk:

1. Defining Streetwear

2. Measuring Streetwear

3. How Streetwear Communicates

4. How Streetwear Sells

It also includes in-depth conversation with leading players in the fashion industry: Fragment design founder Hiroshi Fujiwara, contemporary artist Daniel Arsham, Rimowa CEO Alexandre Arnault and StockX Founder Josh Luber.

More information can be found here: http://strategyand.hypebeast.com/streetwear-report-executive-summary