The Anthropology

In the final episode of Fashion Anthropology: Slam Jam, we dive into Luca's collaborative brand with designer, Matthew Williams and the legacy of Slam Jam. In 2015, Luca started a new type of project, the brand Alyx. Understated clothes, a culture deeply rooted in California and an added modern touch of sustainability, Matthew's successful collaborations with Nike and Moncler Genius prove that once again Luca Benini’s instinct is spot on. We talk to Matthew and members of his community.

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Slam Jam is heavy into art. They support and showcase an endless stream of emerging art talents, such as musician Isaiah Barr of Onyx Collective and art duo OrtaMiklos. In episode 4, Alessio Ascari joins us from Slam Jam’s Spazio Maiocchi gallery in Milan. He curates the space and publishes the progressive art culture magazine, Kaleidescope. 

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In episode 3, we’re joined by co-founders of Carhartt WIP, Edwin and Salome Faeh to learn about the symbiotic relationship of the two brands. Luca’s love for America’s surf, sport and music culture was the catalyst for founding Slam Jam. Even earlier in Switzerland, Edwin Faeh embraced the another side of US culture — classic denim, motorcycle jackets and later workwear including Carhartt. In 1989 with his wife Salomi, he co-founded Carhartt WIP. Soon after Slam Jam started distributing Carhartt in Italy. Bonded naturally by mutual interest and attitudes, its likely Carhartt’s price point and consistent sales that allowed Slam Jam to mix cool with e-commerce. Together these two companies have become the backbone of European street culture.

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Where would Slam Jam be without collaborations? Whether it’s making stuff together, distributing it, managing production, true to their slogan, Slam Jam’s always connecting tribes of like-minded people across the globe. In episode 2, Tiffany talks to Telfar Clemens of Telfar, Giorgio Di Salvo of United Standard, and Fraser Cooke of Nike to learn more about the collaborations behind Slam Jam. 

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In episode 1, Tiffany dives into Slam Jam’s mission, inspiration and early beginnings. Interviewing Gabriele Casaccia, Creative Director of Slam Jam and Angelo Flaccavento, columnist for Business of Fashion and editor at Italian Vogue, we learn about the international mindset of founder Luca Benini and his connection to American streetwear such as Stüssy, Carhartt WIP and Aries. While the remote town of Ferrara, Italy plays a strong role in the foundation of Slam Jam, the brand has also adhered to the likings of British and American culture. 

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Introducing The Anthropology, a new series brought to you by HYPEBEAST Radio, where we take a deep dive into the brands and people shaping fashion and culture today. Each season focuses on a different topic, that criss crosses borders, languages, genres, and eras to tell the story and break down the ethos of these key figures. In its first season, Fashion Anthropology, journalist Tiffany Godoy talks to the artists, designers and original street scene makers that surround the brand Slam Jam. From interviews with Slam Jam curator Gabriele Casaccia and Nike’s Special Projects Senior Director Fraser Cooke to Kaleidoscope publisher Alessio Ascari and ALYX founder Matthew Williams to many more, Fashion Anthropology unpacks the early beginnings to Slam Jam’s current day impact in its five episode series. 

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE and The Business of HYPE.

Ep 1