Pam Sanderson, director of account development at Infomedia, is back on the podcast by popular demand! Last time, Pam and Carrie discussed how to make your website better overall, and this time they do a deep dive into ecommerce. The pandemic has forced many businesses to pivot to online sales whether they were prepared or not, and Pam and Carrie give excellent tips to up your ecommerce game. They start out with common pitfalls in ecommerce, the value in testing your website (don’t forget mobile!), and the importance of having well defined conversion goals to measure success. Google Analytics can seem intimidating, but Pam breaks it down and tells us the most valuable metrics to look at. Pam and Carrie both have extensive experience in website development and give great guidance on product entry, product photos, and different shipping methods. They wrap up with their preferred ecommerce platforms and how you can start working with Pam at Infomedia. 

Mentioned in this episode: 

Pam Sanderson 

Infomedia 

Make Your Website Better with Pam Sanderson on The Localist Podcast 

The Bookshelf 

Annie B. Jones of The Bookshelf on The Localist Podcast 

Connor Knapp of Piper & Leaf Tea Co. on The Localist Podcast

Piper & Leaf Tea Co. 

Shopify

WordCamp 

Google Dev Tools 

Church Street Coffee and Books 

The Owners of Golden Age Wine on The Localist Podcast 

@WileyPots on Instagram

WooCommerce 

BigCommerce 

Infomedia Contact Form