UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the Internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes. Andy and Krisjtian look at the latest Google Transparency report, as well as comment on the latest Matt Cutts video where he says Duplicate Content Wont Hurt You, Unless It Is Spammy .

The Death of AltaVista: Why Did It Happen? Why did the popular search engine decline and lose ground with the rise of Google and how it further would not recover once it was purchased by Yahoo! Mikkel welcomes new co-hosts Andy Atkins-Krueger and Kristjian Mar Hauksson to discuss.

Mikkel and Jason discuss the plans by Google to replace the existing Privacy Policy. Meanwhile, reports are out that Google had sidestepped privacy settings in Safari, Microsoft announced today it had discovered they had done the same with Internet Explorer.

Google makes a significant change to protect the search privacy of users. Mikkel and Jason discuss the impact of the move as well as how by default, how the search engine will encrypt the search sessions of anyone signed in to Google.

FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Mikkel and Jason discuss that plus How Google got a Patent For Google Doodles.

Traffic plunges for Google+ as 60% of users log off; Jerry Yang may be raising funds to take Yahoo private. David Naylor has the top ranking in Google Search ranking competition to rank highest for theA4U Expo Bavarian Beer and Sausage on stand 50.

Jason also offers listeners a call to action to sign a petition onDeath Camp policies in Assisted Living Facilities, Long Term Care Alzheimers homes supporting negligence.

Mikkel has on his new guest host Jason Duke, Owner and Director of Strange Logic, the creators of Pzyche. Listen in as they discuss Converison Optimization techniques, and their opinions on Panda 2.5.

Mikkel speaks with Kristjan Mar Hauksson from Nordice Marketing about his book Global Search Engine Marketing: Getting Better International Search Engine Results, which he co-wrote with fellow SEO, Anne Kennedy.

Mikkel discusses social media and how it ties into search today, plus how you get more of those damn mentions, likes, shares and retweets now that they count so much in SEO with guest co-host Li Evans, author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter Other Social Media and Co-Founder and CEO of LiBeck Integrated Marketing.

Mikkel discusses International SEO and SEM and Selling Search to the C-Suite Bill Hunt, SES Advisory Board Member and President of Back Azimuth Consulting.