Mikkel and Dave discuss the recent Google AdWords Transparency Requirements, plus they discuss XSS cheat sheets, and breaking news that WordPress.com and Windows Live are partnering together and providing an upgrade for 30 million Windows Live Spaces customers.

Mikkel is joined by Anne Kennedy, Managing Partner of BeyondInk, to take a historic look at the Search Conference landscape and a historic look at the search industry. They answers the questions Do we have an industry at all? and will organic SEO ever go away?

They also discuss women in search and why are there so few and why are even less technical?

Mikkel and Dave discuss how Indian companies are now outsourcing low wage jobs to the US. They also get into more discussion on Google Streetview, plus they look into the dropping value of Lycos from it 12.5 billion dollar sale to Terra, over 95,4 million to Daum and now 36 million to Ybrant Digital out of India.

Mikkel and Dave discuss the phasing out of Google Wave, are back from holiday, plus they discuss how Google and Verizon are discussing a joint proposal on net neutrality policy. They also discuss the reviews coming from the release of the iPhone 4.

Mikkel deMib Svendsen and Dave Naylor discuss the drop in traffic on news outlet websites and explore the ways to avoid a drop in readership, including the pros and cons of requiring registration to view content.

To give the users a Microsoft Bing like taste Google offered its users a chance to redecorate their Google home page. Users were allowed to choose their own background photos and colors to brighten the otherwise plain white home page. However the move was withdrawn within just fourteen hours from the launch.

Dave and Mikkel also discuss more Google Streetview trouble in Denmark, World Cup Soccer, and how Matt Cutts caught wind of a blog post entitled SEO Is Mostly Quack Science.

Facebook is answering privacy concerns with new settings, Dave and Bas discuss, plus a search for World Cup Soccer results stirs up a conversation on page ranking, title tags and keyword rankings on Google.

Mikkel and Dave discuss Twitter Exploit and Longtail Keywords, plus Dave comments on the recent spamming situation on the Search Cowboys website and the review on Facebook browser review post on TopSEOs.

Streetview continues to be a thorn in the side of Europeans as Google Catches Flak for Mapping European Homes Wireless Networks, ‎Mikkel and Dave discuss the situation and more.

Mikkel and Dave look at the ongoing situation following a volcanic eruption in Iceland that is causing volcanic ash to affect the European Aerospace. They also discuss how Google Analytics are rumored to become a paid model on Google Webmaster Tools.