John Paul is featured on Birmingham's iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

Listen now: July 2019 Newsletter

Any dealer with a CRM database is sitting on a goldmine of information. Learn how to tap into this data to supercharge your marketing efforts.

Listen now: June 2019 Newsletter

Paid search can give you the best bang for your buck in digital advertising – but only if it's well managed. The average PPC manager makes 25 adjustments per month to a campaign. Is that enough?

Listen now: May 2019 Newsletter

If you're struggling to handle your current volume of leads, focus more on tools that emphasize quality over quantity. Dynamic display ads are one way of focusing on leads that are likely to convert.

Listen now: January 2019 Newsletter

Thanks to special finance and lending programs, dealerships can offer credit to individuals who may not qualify under normal circumstances. While most dealerships offer this service, not all think to advertise it.

Listen now: February 2019 Newsletter

Last year’s inventory takes up valuable space on your lot and distracts shoppers from the newest offerings. John Paul explains how to merchandise your way out.

Listen now: March 2019 Newsletter

Search ads are only the first step in the sales funnel. John Paul explains how it is important to optimize each step along the way if you want to turn clickers into buyers.

Listen now: April 2019 Newsletter

In this month's episode, John Paul explains why you shouldn't base your advertising strategy on one person's opinion.