Studio Launch Diaries

In this episode, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

[02:45] - Why Every Gym Needs an Appointment Funnel

[05:30] - Top Tips for Organising Your Calendar Like a Pro

[11:15] - The Secret to Automating Your Appointments

[18:40] - How to Create an FAQ Page That Converts

[26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel

[33:20] - Success Stories: How Real Gyms are Crushing It

[40:10] - Must-Know KPIs for Mastering Your Appointment Funnel

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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Mastering sales consultations for your fitness studio can be a game-changer. In this episode, we share our experiences and strategies for nailing those crucial consultations.

We dive into the process from the first point of contact with a potential member to converting them into a long-term client. We break down our approach, drawing from countless sales books and years of experience in high-ticket and in-person sales. Our unique 5 A's framework—Acknowledge, Ask, Assess, Articulate, and Accept—has been instrumental in our success.

These methods have helped us achieve a 94% conversion rate since opening Revamp, and we’re excited to share them with you.

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

00:30 - First impressions and the initial email.

04:15 - Diving into the sales process.

10:05 - Adapting successful sales frameworks.

16:50 - Implementing our own strategies.

24:30 - Achieving a 94% conversion rate.

32:45 - Using our 5 A's framework.

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we talk about finding new coaches without using paid ads. We share three clever ways to get great coaches to join your gym. First, we discuss how to use local gyms' websites to find potential coaches. Second, we show you how to use Facebook groups to get personal trainer recommendations. Lastly, we explain how to use your email list to find and hire new coaches. These methods are easy and cost-effective, helping you build a strong team.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

04:00 - How Getting Organised Improved Our Business

10:00 - Finding Coaches Without Spending a Penny

12:50 - Gym Scraping: A Practical Approach to Hiring

19:30 - Using Facebook Groups to Find Great Trainers

25:00 - Leveraging Your Email List to Hire Coaches

30:00 - Tips for Hiring and Keeping Top Coaches

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

Launching a gym can be really exciting, and we’ve found a way to make it faster and easier. In this episode, we share one of our favourite strategies for getting your gym up and running quickly. We talk about our personal experiences, funny stories, and give you practical tips that you can use right away.

Throughout the episode, we cover important points like finding the right location, marketing your new gym, and setting up a great customer experience. We also discuss how to avoid common mistakes and keep your motivation high.

By the end of this episode, you'll have a clear plan to launch your gym quickly and successfully.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

04:30 The Secret Framework Revealed

08:00 How to Find the Perfect Gym Location

12:45 Marketing Tips That Actually Work

18:20 Create an Unforgettable Customer Experience

25:10 Avoid These Common Mistakes!

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

This episode is all about the costs of running our fitness studio. We share some numbers and give you a full breakdown of what it takes to keep everything running smoothly. We talk about everything from the equipment we use to the little things that add up. Plus, we share some tips on how we could have saved money and what we've learned along the way. If you're thinking about starting your own gym or just curious about the behind-the-scenes of ours, this episode is for you!

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

00:00 - Introduction and overview

04:15 - Discussing the main topic: costs of the fitness studio

08:30 - Breaking down the initial expenses

15:00 - Things we could have done differently to save money

20:45 - Lessons learned and advice for new gym owners

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore 8 scientific ways to get new members for your gym. We jump into the world of behavioral marketing and share practical tips you can apply to your fitness studio. We discuss various cognitive biases and how they can influence people's decisions, helping you attract more clients. From loss aversion to social proof, we break down each concept with real-life examples from our own gym's journey.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:00 - Introduction and overview

04:15 - Loss aversion explained

09:30 - Using social proof in marketing

14:50 - The power of scarcity

19:20 - Reciprocity and its benefits

23:40 - How to leverage authority

27:55 - Consistency and commitment techniques

32:10 - Enhancing your gym's appeal with liking

37:30 - Final thoughts and wrap-up

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

Opening a fitness studio doesn't have to cost a fortune. In this episode, we dive into how you can start your own fitness studio for under £10,000. We'll share practical steps, real-life examples, and common mistakes to avoid. We'll discuss the importance of leveraging existing clients, planning a solid launch campaign, and being creative with your space and resources. By the end of this episode, you'll have a clear roadmap to open your own studio without breaking the bank.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[02:15] - The importance of a low-budget fitness studio

[04:45] - Common mistakes personal trainers make

[08:30] - The benefits of pre-selling memberships

[12:50] - How to negotiate with landlords

[17:10] - Planning a three-month launch campaign

[20:30] - Moving one-on-one clients to small group sessions

[26:45] - Being resourceful with unconventional spaces

[34:20] - Creative budgeting tips.

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we talk about building a successful gym community. It's not just about the workouts, nutrition, or even the coaching. It's about creating a space where people feel connected and supported. We dive into what a community really means and how it can make magical things happen for your gym. Our members recently organised a meetup on their own, which shows how strong our community has become. We also share tips on how you can build and maintain a great community in your own gym.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:45 - Introduction to the topic

03:15 - Importance of community in a gym

08:20 - How to define a successful community

12:30 - Real-life example of community building

18:00 - Different ways to foster a gym community

24:45 - The impact of a strong community on gym members

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we share how we structure our small group PT sessions at our studio. We start by talking about why we do what we do and the importance of simplicity in our approach. We dive into the details of how we tested different group sizes and why we settled on one coach to six clients. We explain the three main parts of our sessions: movement prep, strength training, and conditioning. Each part is designed to meet our clients' needs while keeping the program flexible for different fitness levels.

We also discuss how we get feedback from our coaches and clients to continually improve our programs. We share our experience with different session times and how we manage our capacity to ensure everyone gets the sessions they want without overloading the schedule. Lastly, we talk about the importance of community and how our small group sessions help build strong relationships among our members.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[00:30] - Introduction to programming questions

[03:45] - Testing different group sizes

[08:20] - Movement prep phase

[11:55] - Strength training structure

[17:10] - Conditioning phase

[22:30] - Handling different fitness levels

[29:45] - Managing session times and capacity

[34:15] - Importance of feedback and community

[40:00] - Summary and final thoughts

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode of "The Fitpreneur Podcast," we dive into the raw and real ups and downs of our journey in expanding our fitness studio. We open up about the challenges we faced last week, and share our story of humility and recovery. It's a candid look at the entrepreneurial rollercoaster—some days you feel unstoppable, and other days you're questioning every decision. We discuss our recent flawed decision to scale our operations, from a cozy 900 square foot studio to a larger, state-of-the-art facility that promised to enhance our offerings for our members.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:45: Recap of the last week's challenges

05:30: Decision to expand our studio and the options we considered

12:15: Detailed walkthrough of the new facility and its amenities

20:50: The financial and logistical considerations of our expansio

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.