Studio Launch Diaries

This week, we’re celebrating a huge win! After months of hard work, we’ve successfully filled our second gym to capacity—over 60 spots secured, and we’re not done yet. We talk about how we applied the same launch process from our first studio and proved that our system works. Plus, we share some lessons we’ve learned along the way, from managing the intake numbers to automating our onboarding process.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

0:00 – How we turned £278 in ads into over £15k

1:30 – What it’s like to fill our gym and hit capacity

4:45 – The process behind our successful gym launch

7:20 – Why trust is key when opening new locations

9:50 – How we streamlined our client onboarding

14:15 – Why simplicity is crucial during onboarding

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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In this episode, we talk about how we’re almost at full capacity for our second location. We share the ups and downs of launching a new studio and how quickly we’ve moved from one location to two. From closing deals and onboarding clients, to working through the little complications that come with growth, we discuss it all. We also give an inside look into the systems we’re using to manage operations more smoothly, including centralising data and automating tasks. Plus, we’ve brought on a special new team member—our dad—as CFO. It’s been a busy and exciting week, and we’re excited to share it all with you.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

00:20 – Launching the second location and filling up spots

01:50 – 36 new Challengers and how we're managing growth

05:40 – Setting up systems to automate operations

16:00 – Hiring our dad as CFO and why he's the perfect fit

20:10 – This week’s goals and what’s coming up next

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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We dive into the highs and lows of launching our new fitness studio this week. From breaking sales records to navigating unexpected challenges, we talk about what it takes to make big moves while keeping our sanity intact. We share the rollercoaster moments, like hitting 90+ consultations booked in a day and the pressure of living up to expectations. We also dig into strategies for managing high-stakes launches, the power of urgency, and the value of staying hands-on in your business.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

0:00 – How to build anticipation for a big launch.

0:32 – How to manage a packed schedule of consultations and sales.

1:16 – Strategies for ensuring a smooth launch, even with last-minute changes.

1:59 – Why our "Skip the Queue" tactic worked so well.

4:01 – How we booked 90+ appointments in a single day.

6:27 – The importance of defining roles in sales and marketing during a launch.

13:03 – What high-value tasks to focus on and what to outsource.

17:02 – Our latest updates and plans for the next phase of growth.

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

We took some strategies from MrBeast’s videos to boost our gym’s promotion. This week is a big one for us because we’re launching a new gym location and need to fill up our consultation spots. We’re breaking down our approach and sharing our progress along the way. We chat about mistakes, lessons learned, and what it’s like to document everything so openly. Things are a bit more nerve-wracking when people are watching, but we’re here for it. Listen to this episode as we navigate the ups and downs, and see if our methods pay off!

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[01:30] – Discussing our new gym launch and MrBeast’s influence on our strategy.

[05:45] – Challenges of keeping the momentum going.

[11:10] – Learning from past failures and making adjustments.

[17:30] – Sharing real-time updates on our waiting list.

[21:15] – Nervous about launching? Here’s what’s keeping us motivated.

[27:40] – Next steps and how we’re prepping for the big week.

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into how we landed 19 business partnerships from just one post. We share the strategy behind it, break down what worked, and how you can apply the same approach to grow your business.

We also give an update on our gym studio launch. It’s been an exciting journey, and we’re stoked to talk about the waiting list, the progress we’ve made, and what’s coming next. It’s a mix of challenges, wins, and plenty of learning.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

3:10 – Why last week was slow, but this week is packed with updates

7:50 – The waiting list numbers and what they mean for us

10:25 – The exact marketing strategy we used for those partnerships

16:40 – A sneak peek at the next phase of our studio launch

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we talk about the early steps we’re taking to get ready for the launch of our new fitness studio. We share the challenges we've faced so far and how we’re planning to fill it in less than 2 months. From organising fun and engaging events for our members to focusing on building a real sense of community, we discuss what sets our studio apart from the rest. Whether you're thinking of starting your own gym or just curious about the behind-the-scenes of launching a business, there’s plenty here for you.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:00 – Preparing for our upcoming launch

5:15 – Ideas for engaging our future members

12:30 – How we're planning to stand out from other gyms

18:00 – Our thoughts on building a fitness community

25:45 – What’s next in our launch journey

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

We’re super excited to share some big news with you all—we’re launching a brand-new fitness studio! This will be our second Revamp location and our third studio overall. We’ve been working hard to get everything ready, and we can’t wait to take you along for the ride. In this episode, we talk about how we found the perfect spot for the studio, the steps we’ve taken so far, and what’s coming next. We also share some lessons we learned from our past experiences, which are helping us make this launch even better.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:03:15 – Celebrating a successful launch for a client

00:07:00 – Announcing our new studio location

00:11:45 – Discussing our launch strategy

00:15:30 – Lessons learned from our past experience

00:18:50 – What’s next in the launch process

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into our new content strategy for the gym and explain how it’s helping us connect better with our community. We break down the exact framework we’re using, which we call "Weekly REPS."

It’s a simple system with four key posts each week designed to engage with our members, boost our brand, and make our gym's growth feel more consistent. We also talk about why we’re going all in on organic content and how it’s supporting our paid ads, bringing in new faces, and making our business feel more vibrant.

We get into how we’ve struggled in the past to keep up with social media and how this new approach is making it easier to stay consistent. If you’re a gym owner, or even just someone trying to balance content creation with all the other demands of running a business, we think you’ll find this strategy super helpful.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[00:02:15] - Naming the system and framework

[00:08:00] - Breakdown of our recent ad performance and lead conversion success

[00:15:30] - The importance of organic content in the sales process

[00:22:45] - Introduction to the "Weekly Reps" content strategy

[00:30:00] - Why we focus on Instagram and Facebook over TikTok

[00:45:10] - Explaining each of the four weekly posts and their impact on engagement

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we share the incredible story of Dan, a gym owner who managed to completely turn his business around in just three months. Dan’s experience highlights the challenges of running a gym, especially when operating under the traditional one-on-one personal training model. Overworked and overwhelmed, he found himself stuck in a cycle of long hours, no holidays, and little to no work-life balance.

We explore how Dan made the switch to a small group personal training format, a change that not only allowed him to regain control of his time but also helped his business thrive. We break down the strategies and mindset shifts he embraced to create a more sustainable and successful model. If you’re a personal trainer or gym owner looking for a way to scale your business without burning out, this is the episode for you.

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[04:12] Introducing Dan’s gym transformation story

[07:25] The struggles of the one-on-one PT model

[10:45] How Dan switched to a small group PT setup

[14:50] Breaking the fear of letting clients down

[18:35] Dan’s new work-life balance and business growth

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

We went on Alex Povey’s Remote Coaches Podcast last year and chatted about building a fully booked semi-private personal training studio. We shared our journey from personal trainers to studio owners, and the strategies we used to start our brick & mortar fitness business. We dived into how we leveraged local communities, the importance of marketing, and the benefits of creating a unique client experience. We also discussed the challenges we faced early on, including the decision to step back from coaching online PTs to focus on expanding our business.

In this episode you’ll learn:

• How we licensed gym PT spots in our early career
• The impact of live events on the growth of our coaching business
• Our insights into the fitness business coaching industry
• Why we moved away from coaching online personal trainers
• The story of why we opened our first semi-private studio
• Strategies that worked wonders in our launch campaign
• Our future goals and expansion plans for Revamp

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