Studionomics

Building a strong community has a direct impact on client retention, one of the biggest challenges studio owners face. In this week's episode, Cat & Nicole dive into what this means exactly and a few ways in which studio owners can build community to help increase retention for both newer and more seasoned members alike. In case you're wondering, we refer to both virtual and brick-and-mortar businesses.

In this episode, we welcome FitGrid's Founder and CEO, Ntiedo Etuk. Nt has led the creation of an online platform that focuses solely on building community. Together we dive into how the emphasis on communication and connectivity helps studios and fitness communities increase and strengthen the connections between their members to better drive retention and sales. With a presence in over 27 countries, Nt and his team have definitely figured it out.

Cat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream and in-person studios that is bound to transform the landscape as we know it. We talk to Laura about what it's like to be a female entrepreneur in the fit-tech space, how she and her team have tackled this massive undertaking and how the software intends to solve for what until now has been a huge gap in the industry. Thanks Laura!

In today's episode, we dive into what "mom strength" is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating and prioritizing when running her business. This episode is full of gems for anyone interested in taking back control of their time while their business runs as smooth as a baby's bottom.

You've probably heard that "storytelling" is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use personal, compelling story in your messaging to build an emotional connection with your customers. This will help you build the ever-important "know, like and trust" factor so that prospects become customers and customers become raving fans.

Cat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously detrimental to the success of your business. We talk about engagement, building community, and the secret to landing more sales.

Your website is your marketing hub -- it needs to shine! On this episode, Cat & Nicole chat with Connie Holen: MINDBODY-Certified Business Consultant and the visionary behind Pixality Design. We discuss the importance of a functional, up-to-date website, and Connie breaks down the 3 pitfalls most wellness business owners fall into -- and how to avoid them!

January is an exciting time for fitness business owners AND customers. In this episode, Cat & Nicole discuss real, actionable strategies for leveraging the new year's excitement and turning new customers into raving fans!

Most studio owners enter the industry because they're deeply in love with their craft. Then, SURPRISE! Decision-making, staff-management, and leading a community during challenging times eclipse teaching classes altogether.. In this episode, Cat & Nicole discuss standing in your power, taking back control of your business, and leading your community with confidence and grace.

It's safe to say that all of us would love to set goals AND achieve them. We all know that it's important to be working towards something, to have a plan and to stick to it! We also know it's easier said than done. In this episode, we cover REAL tactics for smashing your goals out of the park so that you can build the studio of your dreams. Bring it on, 2021.