For the last episode of 2020, Cat & Nicole indulge in a fun conversation about their own self-care practices. With self-care being a top priority (rightfully so!) for business owners, we hope this episode will inspire you in your own practice! Happy holidays to all of our listeners and catch you in the new year for more heart-led strategies (and fun times) for your fitness business.

In this episode, Cat & Nicole invite two studio owners onto the podcast to shed light on their experiences over the past 6 months. We dive into how they’ve evolved and adjusted to the challenges brought on by the pandemic. They reveal a few of their secrets that, despite their differences, bring to light one common truth. Tune in to find out what that is!

Preparing for the  “January Rush” or “Gymuary” is both exciting and daunting. 2021 will be no exception, except this year, we’re working with a few curveballs. In this episode, we break down strategies for planning and executing your new year’s plan with focus and grace. We talk about promotions, big-ticket sales, and how to keep your members engaged and getting results!

Running a studio during a pandemic while building a virtual business is by no means an easy feat! On top of that, teachers are not necessarily aware of everything going on behind the scenes. As a studio owner, you must stay in control and bridge the gap between yourself and your team. In this episode, we talk all about how to protect yourself AND keep your teachers happy by focusing on a unique piece of the virtual model: royalties -- whether or not to pay them, and how to do it strategically.

Most studio owners know that when capacity and volume decrease, prices need to increase -- that doesn’t mean it isn’t terrifying! On today’s episode, Cat & Nicole demystify pricing changes, chat about how to communicate them to members, and share some practices to help soothe your soul when fear rears its ugly head.

Retention is a major struggle for many studio owners in NORMAL times. With most fitness businesses losing clients left and right, it’s easy to feel drained and defeated. On this episode, we cover how to effectively communicate with lapsed clients to re-engage your list and win your members back!

On today’s episode, we cover how to keep your instructors engaged by building an exceptional place for them to work. Adapting to ‘the new normal’ isn’t easy, but with the right mix of strategy and heart, it IS possible to lead a team that’s centered, connected, and motivated to give your customers the best possible studio experience.

Cat & Nicole discuss 6 lessons learned since the start of the COVID-19 pandemic. We’ll cover the key to member retention, what NOT to do with your pricing, and how to make peace with today’s uncertainty.

Welcome to Studionomics! In this episode, we (Cat & Nicole) chat about our journeys to now. You’ll see ‘behind the curtain,’ and learn about how we got our start in the consulting industry, what we love about our jobs, and why we work so well together.

Links:

https://blackbirdyogastudio.com/