Unmade: media and marketing analysis

StW: How Campaign Brief double glazed adland's glass ceiling; Rape claim at Nine


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Welcome to Start the Week, our Monday scene-setter for the week ahead.

In today’s audio-led edition: We reflect on the industry’s move against Campaign Brief; And Nine is hit with a historic rape claim after publishing its culture report.

We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes Unlock on October 31; our Compass series in November; and REmade and HumAIn next year.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership also includes members-only content, access to our paywalled archives and your own copy of Media Unmade. Upgrade today.

How Campaign Brief contributes to the problem

The dominos have continued to fall for Campaign Brief after a backlash against its perpetuation of a creative club dominated by middle aged white men.

In today’s conversation, we explore why Campaign Brief isn’t just reporting a problem, but is actively contributing, by using its power and influence to support the same club.

And also today, a new challenge for Nine, as The Australian breaks news of an alleged rape after a Christmas party.

Further reading:

* Unmade: Why won’t Campaign Brief acknowledge women (and why do male execs still support them)?

* Unmade: Campaign Grief

* The Australian: Advertising’s gender representation debate heats up as agencies boycott trade title

* Unmade: Truth and consequences at Nine?

* The Australian: Former Nine junior female staffer reports alleged sexual assault involving senior male manager

Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

[email protected]



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Unmade: media and marketing analysisBy Tim Burrowes


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