
Sign up to save your podcasts
Or


The Legacy is no more, but Subaru's still got an overstock of them to keep selling them in 2026. It wrapped up production after 36 years, and it seems that there won't be a successor for quite some time. The discontinuation of the Legacy is a reminder of just how far the midsize sedan market has tumbled over the years.
The final generation of the Legacy was produced from 2019 to 2025. It received a facelift in 2023 and received additional equipment until its final model year.
Even though production ended months ago, there are still lease deals available for the recently discontinued sedan. Only one trim is available with a lease promo at the moment, and it's the Premium that sits just above the base model.
This specific trim of the Legacy can be leased for $319 for a 36-month lease, with $3,959 due at lease signing. It's $0.15 per mile over 10,000 miles per year, and the offer is valid until February 2, 2026.
Subaru
The Legacy is no longer available on the Subaru website, but what we can tell you is that there are five trims to choose from with base prices ranging from $26,810 to $40,110. The trims are Base, Premium, Sport, Limited, and Touring XT. But regardless of grade chosen, all come standard with advanced driver assists, Apple CarPlay and Android Auto, steering responsive headlights, and active torque vectoring working in conjunction with Subaru's signature Symmetrical All-Wheel Drive system.
Premium trims then benefit from a larger 11.6-inch infotainment screen, wireless phone connectivity, and a driver’s side power seat. Above that is the Limited that gains leather, larger 18-inch alloys, and a Harman/Kardon sound system. Meanwhile, the Sport includes everything fitted to the Limited, plus sportier exterior and interior accents, while the Touring XT gets Nappa leather, heated and ventilated seats, and more driver assists.
Speaking of engines, the base, Premium, and Limited are powered by a 2.5-liter, naturally-aspirated boxer engine that makes 182 horsepower and 176 lb-ft of torque. Sport and Touring XT trims swap that for a turbocharged 2.4-liter boxer mill with 260 hp and 277 lb-ft.
Gone, but not forgotten. The Legacy might have been axed, but let's remember how it elevated Subaru as a brand and helped bring it to new heights. The sentimental aspect aside, it's still one of the least expensive cars you can get with all-wheel drive standard, and its size makes it a practical proposition. Heck, it even helped the brand get a few more sales out the door last year. We say give it a chance before it's gone for good.
Subaru
Disclaimer: This article is provided for informational purposes only. The information presented herein is based on manufacturer-provided lease offer information, which is subject to frequent change and may vary based on location, creditworthiness, and other factors. We are not a party to any lease agreements and assume no liability for the terms, conditions, availability, or accuracy of any lease offers mentioned. All terms, including but not limited to pricing, mileage allowances, and residual values, require direct verification with an authorized local OEM dealership. This article does not constitute financial advice or an endorsement of any particular lease or vehicle.
Subaru sat everyone down in a very plush conference hall, soundtracked by the chirping of birds and a gentle breeze playing over speakers. It told the attending media that the goal for the new Subaru Outback Wilderness is for it to be both more capable and more comfortable. Not exactly a shocking revelation, but seeing as the last Outback already did all this, it makes a lot of sense that the most Subaru of all Subaru trims, the Wilderness model, should deliver on more of the same.
Chase Bierenkoven
The latest Wilderness model is a rehash of the first. It sets out to achieve the same objectives as the first-ever Outback Wilderness, too, and in the same ways. Subaru grants you a lift, of course, coupled with all-terrain tires (Bridgestones, this time), off-road software, and aesthetic updates throughout the vehicle.
Starting with the latter, all Outback Wilderness models benefit from the copper accents that have since become something of a calling card. These are carried throughout the car, including in the stitching and on various interior trim panels. The grille features a slightly updated, more rugged design, and so does the bumper. There, you'll find a clever new feature: a sort of gear rest.
Chase Bierenkoven
This piece of trim just out ahead of the rest of the bumper provides you with a place to lean larger, cumbersome items like skis, fishing poles, and the like while you gear up for your next little adventure. The lights flanking it are also updated, and the lower bumper fascia has been improved for a slightly greater departure angle.
Inside, Subaru carries through those copper accents we discussed and adds some luxuries to make getting "out there" a little more luxurious. You'll pay for them, though, and the Outback Wilderness' top options package clears $4,000. For that, you'll get Nappa leather seats with copper stitching, ventilation, and 12 points of adjustability on top of a 360-degree camera and heated mirrors. On the whole, even without this pricey package, the incoming Outback feels more luxurious than before, just as its creators intended.
Subaru's latest Wilderness has improved mannersChase Bierenkoven
The added comfort inside translates to an improved on-road experience. Arguably, the new Outback Wilderness might ride even better than the standard one, which is a bit of a surprise given its off-road leanings. That's likely due to the newly standard electronically-controlled suspension system. It's good for off-road stuff, sure, but it also reads driver inputs to help smooth body motions in real time, helping to turn the off-road rig into a surprisingly docile commuter.
The tech helps there, too, bringing a new level of convenience to what was largely a failed effort in the previous Outback. Now, the interior is awash in easy-to-use, clearly labeled buttons with driver assistance technology that isn't too hands-on or too lazy. It hits the Goldilocks spot for a car you can commute with, and the off-road performance stacks up well, too.
The Outback Wilderness is a serious off-roader even without 4WDChase Bierenkoven
You could argue that a car must have four-wheel drive to be taken seriously off-road, but then you'd have to look to the Outback Wilderness as a counterargument. It presents a strong one, too. Those dampers mean the car has an excellent ride off-road, and the suspension setup allows for a good deal of articulation.
Unfortunately, we didn't get to push the Wilderness as much as I'd have liked. The picturesque farm Subaru chose to host the off-road portion of the launch felt a bit safe for the Wilderness subbrand. Trails were largely comprised of disused farm roads, awash in mud from recent rains, and devoid of any truly serious rock-crawling or wading. Given just how capable Wilderness models are, I expected more. That aside, it's clear the Outback Wilderness has plenty of capability on offer, and previous efforts have earned it the benefit of the doubt.
Chase Bierenkoven
Meanwhile, Subaru's X-Mode is a software solution to any off-road problem you may have, allowing for more slip and greater control over the all-wheel drive system to help navigate tough obstacles. The SUV's hill descent control was also helpful on a few muddy descents, too. The Wilderness's improved approach and departure angles are helpful off-road, too, and its camera suite makes it much, much easier to place the car on a climb. With the hood above the horizon, you can use the cameras to accurately place the tires and stay on-track. With the Outback's higher-power engine, there's also plenty of grunt to get you up and over obstacles: the 2.4-liter turbocharged Boxer four-cylinder makes 260 horsepower and 277 lb-ft of torque.
Final thoughts: Subaru blends capability and comfort into an enticing packageChase Bierenkoven
Subaru has successfully managed to up the ante, and with very little in the way of drawbacks. There are a few, namely, in the name of fuel efficiency (21 city and 27 highway). Pricing is about what you'd expect - such an uncompromised package demands a price tag to match. While the Outback Wilderness starts at $46,445 including destination charges, it's possible to spend more than $50K on heavily-optioned models with the new Nappa leather seats and other such luxuries.
Still, you can't fault Subaru for catering to its buyers. This is the natural endpoint for a brand like Subaru, offering reasonably priced off-road-ready vehicles to a group of outdoorsy buyers. Add more, and it'll cost more. Remove compromises to the same end. Does that make the Outback bad? Absolutely not, and if anything, it proves that you don't really need much more than an Outback Wilderness as an outdoor companion, though the requisite Subaru-dog-combo may be a solid addition.
The Solterra is Subaru’s first full EV, developed together with the Toyota bZ. It’s a compact electric SUV with standard all-wheel drive, so it keeps the brand’s outdoorsy character while adding EV practicality. It’s also the quickest Subaru in America, so that’s not a bad thing to start with. For buyers who want to try an EV without giving up what makes a Subaru a Subaru, it’s a natural place to start.
For 2026, the Solterra gets real improvements, while also gaining EV siblings within Subaru’s stable. Range is up by about 25 percent, charging is faster, and there’s more power across the board. Starting just under $40,000, it’s priced below several rivals with similar features.
If you’re not ready to commit long-term, Subaru’s January lease deals make it easier to try out an EV without a big upfront spend.
Subaru
Subaru’s current lease offer centers on the entry-level Premium trim, but the numbers are sharp enough to get noticed across the segment. The advertised price is for a 36-month lease, which is as long as this deal goes. Some dealers might offer shorter terms, but expect higher monthly payments if you go that route.
Trim
Monthly Payment
Lease Term
Due at Signing
Annual Mileage
2026 Solterra Premium
$339
36 months
$2,839
10,000 miles
There’s no security deposit required, and the deal runs through February 2, 2026, depending on your location and which dealer you visit. Subaru says there are other lease programs for higher trims like the Limited and Touring XT, but those aren’t advertised nationally at the same rate. Availability depends on your region, and you’ll need to pick from what’s already on the lot.
2026 Subaru Solterra HighlightsThe 2026 Solterra finally gets the updates it needed to compete with other electric compact SUVs. Range jumps by about 25 percent, with EPA numbers now up to 288 miles depending on the trim. Charging is quicker, too, with 150-kW DC fast charging and a NACS port so you can use Tesla Superchargers.
Notable highlights across the lineup include:
Inside, the Solterra features good visibility, flexible cargo space, and easy-to-live-with controls. Subaru’s X-MODE system brings Snow/Dirt and Deep Snow/Mud modes, so it still has some off-road chops even as an EV.
Subaru
The Solterra is great for daily use. With more range, standard all-wheel drive, and the same practical Subaru feel, it finally matches what buyers expect, especially if you’re moving up from a gas-powered Subaru.
Leasing a Solterra makes a lot of sense since you get the latest battery and charging upgrades without locking yourself in for the long haul, which matters as EV tech keeps changing fast. If you’re cross-shopping with the Model Y or Mach-E, Subaru’s January lease program is a low-risk way to go electric and still keep the Subaru traits you know.
Subaru
Disclaimer: This article is provided for informational purposes only. The information presented herein is based on manufacturer-provided lease offer information, which is subject to frequent change and may vary based on location, creditworthiness, and other factors. We are not a party to any lease agreements and assume no liability for the terms, conditions, availability, or accuracy of any lease offers mentioned. All terms, including but not limited to pricing, mileage allowances, and residual values, require direct verification with an authorized local OEM dealership. This article does not constitute financial advice or an endorsement of any particular lease or vehicle.
Subaru quietly dropped the base WRX for 2025, saying most buyers skipped it for higher trims. On paper, that move made sense. But it also pushed the WRX further from its roots as an affordable, accessible sports sedan.
For 2026, Subaru is reversing course. The base WRX is back, now starting under $33,000, and it keeps the same standard features buyers expect from higher trims. Subaru also cut prices across the lineup without stripping out equipment. At the other end, there’s a new limited-run WRX Series.Yellow – built for enthusiasts who want something that stands out, both in looks and attitude.
Elijah Nicholson-Messmer
The real headline is the price gap between 2025 and 2026. Subaru didn’t just bring back the base model – it reset the whole lineup by cutting prices up to nearly $4,000. Yes, that includes the STI-tuned WRX tS.
Here’s how the new 2026 MSRPs stack up against last year’s, not counting the $1,195 destination charge (in most states):
Model Trim
2025 MSRP
2026 MSRP
Difference
WRX (Base)
–
$32,495
New for 2026
WRX Premium
$37,750
$33,995
-$3,755
WRX Limited
$42,130
$38,995
-$3,135
WRX GT
$47,705
$44,995
-$2,710
WRX tS
$47,705
$44,995
-$2,710
WRX Series.Yellow
–
$45,995
New for 2026
Interestingly, Subaru touted that the current pricing is in line with how the WRX was priced over two decades ago. Adjusted for inflation, Subaru said the 2026 WRX costs about the same as the original 2002 model that put the car on the map in the US – but now you get way more tech, safety, and comfort.
Kristen Brown
At the top of the lineup sits the WRX Series.Yellow, limited to just 350 units. First shown last year with the BRZ Series.Yellow, it’s based on the tS, but gets a bold Sunrise Yellow paint job, matte black wheels, and yellow interior accents. Under the skin, it’s the same as the tS with STI-tuned dampers and Brembo brakes, so the real difference is in the look and collectibility, not extra performance.
Subaru cutting prices across its entire lineup is no coincidence. WRX sales dropped 41.2 percent in 2025, down to just 10,930 units compared to 18,587 units sold the year prior. Subaru didn’t say the price cuts are a direct response, but it’s hard to see it any other way. By lowering the entry point and boosting each trim’s value, Subaru is obviously trying to win back buyers to choose its “rally-inspired sports sedan.” Whether it works is another question, but at least the company’s listening to the market again.
Subaru
The Subaru Outback has always been somewhere between a wagon and an SUV, building a loyal following by sticking with standard all-wheel drive, practical sizing, and a knack for tackling roads others might avoid. For 2026, Subaru nudges the Outback further into SUV territory. The new model gets a boxier, midsize two-row shape that boosts interior space and everyday versatility.
Even with the new look, the Outback is one of Subaru’s go-to family haulers. Pricing starts at $36,445, keeping it within reach for buyers who want something practical without going full rugged SUV. If you’re after flexibility, Subaru’s latest Outback lease deals are now up for January, making it easier to try the redesigned model without locking yourself into a long-term commitment.
This January, Subaru is rolling out national lease offers for both the 2026 and 2025 Outback. As expected, the latest model comes with a higher monthly payment. The main lease deal spotlights the Premium trim, which sits just above base and packs in a good mix of comfort and safety features.
Trim
Monthly Payment
Lease Term
Due at Signing
Annual Mileage
2026 Outback Premium
$365
36 months
$4,364
10,000 miles
2025 Outback Premium
$325
36 months
$5,170
10,000 miles
Both Outback lease offers run through February 2, 2026, and you’ll need credit approval and to pick from dealer stock. Subaru also has deals on other trims and lease setups, but prices and upfront costs will shift depending on what you choose and where you live. If you’re weighing your options, the outgoing 2025 model is still a smart pick for anyone focused on keeping monthly payments down rather than having the latest look.
2026 Subaru Outback HighlightsThe 2026 Outback isn’t just about a new shape. Subaru put real effort into making the cabin more usable, boosting ride comfort, and updating the tech, all while sticking to the mechanical setup that fans expect.
Notable highlights across the lineup include:
The Outback’s Towing capacity is rated at 2,700 pounds for base models and climbs to 3,500 pounds with the turbo engine. That keeps the Outback in the light-duty SUV zone.
Subaru
The Outback still stands apart in the midsize two-row SUV crowd. It doesn’t go after flashy looks or big power numbers, but rather clings to a reputation that’s been earned over decades. Against rivals like the Honda Passport or Toyota Land Cruiser, the Outback gives up some muscle and image for better efficiency, comfort, and a more accessible price.
With new lease offers live, you can get behind the wheel of the updated 2026 model and see how the changes fit your needs, all without a long-term commitment. If you’re not sure about the Outback’s shift toward a more SUV-like feel, leasing gives you an easy out after three years. Whether you go for the newest version or save with a leftover 2025, these lease deals are a practical way to get into Subaru’s most familiar nameplate.
Cole Attisha
Disclaimer: This article is provided for informational purposes only. The information presented herein is based on manufacturer-provided lease offer information, which is subject to frequent change and may vary based on location, creditworthiness, and other factors. We are not a party to any lease agreements and assume no liability for the terms, conditions, availability, or accuracy of any lease offers mentioned. All terms, including but not limited to pricing, mileage allowances, and residual values, require direct verification with an authorized local OEM dealership. This article does not constitute financial advice or an endorsement of any particular lease or vehicle.
Subaru’s cheapest model, the subcompact Crosstrek, underwent a few major changes in the powertrain department for the 2026 model year. The non-hybrid model did away with the underpowered 2.0-liter engine in favor of the larger 2.5L mill, while a new Crosstrek Hybrid was introduced, too. These changes give the Subaru a better chance of stealing away buyers from rivals like the Toyota Corolla Cross and Honda HR-V. If you want a small crossover with a rugged edge, here’s a look at the Subaru Crosstrek leasing deals this January
This Month’s Subaru Crosstrek Lease DealsSubaru
There are two Subaru Crosstrek lease offers running this month. One is for the base non-hybrid model, while the other applies to the cheaper of the two hybrid trims.
The Subaru Crosstrek’s lease price starts at $255 per month over 36 months, with an initial payment of $3,254. Applicable to the base model, this lease includes 10,000 miles annually, with lessees being liable for an additional fee of $0.15 per mile above this mileage limit. The lease excludes tax, title, licensing, and registration costs.
Cole Attisha
Subaru has pitched the Crosstrek Hybrid at a much higher price point. If you want to lease a Sport Hybrid, it costs $359/month over the same term, with $3,849 due at signing. Both these leases run through February 2, 2026, and are applicable to California. Other lease deals for the Subaru Crosstrek may be available in your location, which you can check with your zip code on Subaru’s website.
If you want to buy a 2026 Subaru Crosstrek, it starts at $26,995 for the non-hybrid model. The hybrid is much pricier, starting at $33,995 for 2026.
Powertrains and Features2026 Subaru Crosstrek
Now more competitive with a larger standard engine, the Crosstrek has a 2.5-liter boxer four-cylinder engine with 180 horsepower and 178 lb-ft of torque. A CVT and the company’s all-wheel-drive system are standard. The hybrid, meanwhile, pairs this engine with an electric motor, resulting in a combined 194-hp output. While the standard Crosstrek gets 29 mpg combined, the hybrid takes that up to 36 mpg.
The base Crosstrek has the following standard features:
The hybrid has a more comprehensive standard specification. It rides on larger 18-inch alloys and looks more premium, thanks to body-color door handles, a power moonroof, and a glossy black finish for the side mirrors. The hybrid also adds a power driver’s seat, heated front seats, sport cloth upholstery with yellow stitching, a 12.3-inch digital gauge cluster, and a more modern 11.6-inch touchscreen.
Related: Is the 2026 Subaru Crosstrek Limited Hybrid Worth it Over the Sport Hybrid? Here Are My Thoughts.
Final ThoughtsSubaru
The Subaru Crosstrek’s lease price has come down this month. In December, the base model cost $20 more per month, with a $20 higher initial payment. The Sport Hybrid’s January lease is nearly identical to December’s, though, as its initial payment was only $10 more back then.
Looking at rivals, the non-hybrid Crosstrek is cheaper to lease right now than the Honda HR-V ($259/month with $3,399 down, but only if you qualify for a loyalty discount) and Toyota Corolla Cross ($259/month with $3,999 down). However, if you want a hybrid, the Corolla Cross Hybrid is easily cheaper at $289/month over 39 months, with $3,999 down.
If you want a rugged subcompact crossover that can handle dirt roads comfortably, the non-hybrid Crosstrek is now very competitive. It’s just a pity that the more powerful and efficient hybrid is so expensive.
*Disclaimer: This article is provided for informational purposes only. The information presented herein is based on manufacturer-provided lease offer information, which is subject to frequent change and may vary based on location, creditworthiness, and other factors. We are not a party to any lease agreements and assume no liability for the terms, conditions, availability, or accuracy of any lease offers mentioned. All terms, including but not limited to pricing, mileage allowances, and residual values, require direct verification with an authorized local OEM dealership. This article does not constitute financial advice or an endorsement of any particular lease or vehicle.
At first glance, the automotive industry and the world’s most well-known fashion and clothing brands may seem galaxies apart. After all, one deals in sometimes rough, tumble and dirty work to exploit the limits of speed and mechanical precision, while the other obsesses over materials, style, and sartorial elegance. However, in recent times, selected noisemakers in these respective industries have come together.
At a deeper level, this relationship doesn’t seem too unlikely. After all, the most creative minds behind cars and couture are obsessed with lines, proportions, and minute details. However, there are instances in which two companies from very different industries collaborate based on values they share.
This week, Ford announced that it will be collaborating with Detroit-based workwear titans Carhartt on a multi-year strategic partnership designed to support what they call the “Essential Economy,” namely supporting the next generation of mechanics with educational opportunities, tool lending programs, and best of all, custom Carhartt gear (or “drip,” as the youth say).
Ford
Born in Dearborn in 1889, Carhartt has been a go-to brand not just for style influencers and fashionistas, but also for tried-and-true, tough, long-lasting clothing essentials for multiple generations. But while people in Carhartt can be found from the job site to the trendiest bars and coffee shops in town, Ford has been linked with Carhartt since the 1920s and launched a program last year to outfit its dealer service mechanics with its clothing.
Carhartt and Ford’s new collaboration will also spawn a 2027 Super Duty Carhartt truck, coming later this year. No exact details have been revealed, but Ford noted that the brand inspires the vehicle and that its designers were inspired by the different colors and textures of the brand’s storied pieces.
Though most fashion and auto collaborations have spawned some expensive clothing inspired by automotive design, this isn’t the first time that a car inspired by the brand was sold to the public. These five vehicles are among the best to emerge from these collaborations, as they serve as new, inventive interpretations of a particular clothing or fashion brand on a rather unusual canvas.
Bring a Trailer
Gucci’s association with the automotive industry as of recent may be a special Fiat 500, but in the 1970s, the American Motor Company, the former owners of Jeep, wanted to make a splash by teaming up with renowned fashion brands and designers to give its cars a more “chic” image design for its cars. Pierre Cardin and Levi’s would make special cars for AMC, but it’s first designer car came when it approached Aldo Gucci, the namesake of the storied Italian fashion house.
AMC tasked him with giving the Hornet Sportabout wagon a new look, a model intended primarily for women. But while the vehicle already came with an extensive list of optional extras, the options list for the 1972 Sportabout notably included an optional “Sportabout Gucci Package” for an extra $141.80 (around $1,118.03, adjusted for inflation), which made the car as stylish as a Gucci handbag.
Bring a Trailer
On the outside, the Gucci package restricted exterior colors to ones that Mr. Gucci found chic, including Hunter Green, Grasshopper Green, Snow White, and Yucca Tan. The only explicit sign of it being a ‘Gucci car’ was the addition of wider rocker panel moldings and Gucci crest emblems on the front fenders.
However, the interior was a much different story. Gucci Sportabouts received a cabin with ivory and green vinyl front and rear seats, with Gucci’s signature green and red stripe running vertically across the center, which was also carried over to the sun visors and door panels. To top it off, these wagons also featured Gucci’s signature ‘double-G’ pattern on the headliner.
AMC offered Gucci Sportabout production cars in 1972 and 1973, which proved to be popular options. According to AMC, 2,584 Gucci Sportabouts were produced for the 1972 model year and 2,251 were built for 1973.
Chrysler 300C John Varvatos Limited EditionIf there is one car commercial from when I was growing up that I could remember vividly, it would be the “Imported From Detroit” Chrysler commercial that aired during the Super Bowl in 2011. It was truly a commercial meant for the time, as it portrayed Detroit as a city with the spirit of a superpower ready to rise again, all in tune with the beat of Eminem’s Oscar-winning track “Lose Yourself.”
To enhance its newfound upmarket luxury image, in 2013 Chrysler tapped Detroit-born fashion designer John Varvatos to create a limited-edition version of the 300C sedan. To distinguish it from other 300 sedans, Varvatos injected some of his 70s and 80s rock and roll-inspired DNA into the special vehicle, which is primarily styled after the titanium black finish of one of his cologne bottles.
Stellantis
Per Chrysler, the exterior of the 300C John Varvatos Limited Edition features many details that give it a more subdued look than the standard vehicle. Much of the chrome, including the badging, accents, and even the exhaust tips, has been given a darker appearance in either titanium or black chrome. Additionally, the Varvatos 300 is also distinguished by a revised front end featuring a new bumper with larger air inlets, as well as a special set of 20-inch cast-aluminum wheels finished in Titanium and LED tailights that were given a darker appearance.
Inside, the Varvatos cars were finished in either black or an exclusive two-tone Dark Mocha with black Poltrona Frau “Foligno” leather, which feature a debossed John Varvatos logo on the seats. In addition, the interior got selected trimmings in specially selected and hand-sanded Natural Pore Mocha wood, which they say were matte finished to enhance its natural beauty. Chrysler made an initial run of 2,000 vehicles for the 2013 model year, before it returned for the 2014 model year by popular demand.
If there is one brand or retailer that I can perfectly describe as “anti-fashion to the point of stylish,” it would probably be the Japanese home goods and clothing retailer known as Muji. Officially named ‘Mujirushi Ryōhin,’ which translates to ‘unbranded products of good quality,’ Muji is much unlike most of the most of the brands on this small list.
For one, the typical Muji store sells much more than just clothes, but also stationery, household essentials, furniture and decor, linens, packaged food, glassware, a line of skincare and home fragrances, among much, much more. More notably, its products embody a simple design philosophy that elevates the concept of simplicity. For example, its gel ink pens, a personal favorite of mine, are devoid of branding, featuring only a minimalist, clear plastic shell that showcases the ink’s color through the cap.
カババ
The Muji Car 1000 is an example of how Muji could transfer this design language onto a new product. Introduced in 2001, the Muji Car 1000 was developed from the bones of the K11 Nissan March (Micra), where it was shed of much of its branding (except the embossed Nissan logo on the steering wheel airbag) in true Muji fashion.
It was as basic, as basic goes, without unnecessary features. Like the Model T, it was available in just one color, though it was a stark, but soft off-white. But in true less-is-more, fashion, the Muji Car also has unpainted plastic bumpers and very small hubcaps protecting the lug nuts on basic steel wheels. Inside, it featured some fairly basic “luxury” amenities including an ozone-resistant air-conditioning system, an automatic gearbox, a single-disc AM/FM stereo and configurable rear seats made of stain-resistant PVC material. No heated or cooled seats, no heads-up display, nor satellite navigation, it was designed for basic transportation.
As is in the name, just 1000 of these were made, and were priced at 930,000 Yen, or 20,000 Yen cheaper than the cheapest Nissan March. Muji handled sales through its newly-finished website, and deliveries, repairs and maintenance were done through Nissan dealerships in various regions.
Subaru Outback L.L. Bean EditionIf there is one car that has exposed me directly to a clothing brand, it would probably be the Subaru L.L. Bean Edition series. Originating in Freeport, Maine, L.L. Bean is a high-end outdoor and recreational clothing brand known for creating high-quality gear, including jackets, sweaters, backpacks that last multiple school years, and the infamous Bean boots.
In Feburary 2000, Subaru linked up in a formal partnership with the 114-year-old brand to create branded vehicles, which it began with the Outback L.L. Bean Edition. This was the top trim of the Outback and came with a steady stream of standard features. These include leather, an in-dash six-disc CD changer, automatic climate control, dual moonroofs, high-intensity foglights and even faux-wood trim adorning the dashboard and door trim.
Subaru
But unlike most of the cars on this list, L.L. Bean’s partnership with Subaru was not just a limited-run offering of a select amount of vehicles, it truly served as Subaru’s high-end ‘almost sub-brand’ top-trim offering for a time. By 2008, Subaru offered both the Outback and the Forester in L.L. Bean trims.
However, not all partnerships last forever. In 2008, Subaru and L.L.Bean mutually split following an eight-year relationship. In a statement at the time, Subaru spokesman Dominick Infante said that the brand felt it was time to part ways, adding that while it did well “on the East Coast and in ski states,” it wanted to expand “into sunshine states like Texas, Florida and California.”
Infiniti
Today’s contemporary fashion may be too avant-garde for some, but if there is a modern fashion designer known today for making suits and contemporary menswear, it would probably be no other than American designer Thom Browne. Brown started his made-to-measure shop in 2001 in New York, where he became notable for reimagining the suit in the “shrunken” style plastered all over the pages of GQ. His tight-fitting blazers and high-water pants became the favorite for celebrities and tastemakers, including athletes like Lionel Messi and LeBron James.
In partnership with the online shopping platform Gilt, Infiniti teamed up with Browne and Zac Posen in September 2013 to create two individual 1-of-1 customized vehicles that would be sold on the site. Each of the vehicles were sold for $75,000, with part of the proceeds going toward the St. Jude Children's Research Hospital.
Infiniti
According to Infiniti, Browne’s vehicle features an all-over “almost reflective” chrome finish, as well as an interior accented with the Thom Browne signature red, white and blue stripe on the seats and other areas including the door sills, as well as sterling silver elements that represent old world sophistication. The Infiniti also includes a matching set of hard-case luggage finished in the same style and materials as the interior.
"I went into this project almost as if I was designing a bespoke suit,” Brown said at the time. “Everything is made-to-measure, from selecting the materials and colors, to tailoring the upholstery to fit the curves and lines of the interior, and also making sure that the hallmarks of my design aesthetic are still reflected throughout."
Final ThoughtsAlthough there are many other examples that I haven't mentioned, including Lamborghini's limited run of Versace-branded Murciélagos, the Lincoln Designer Series, Maserati's Ermenegildo Zegna Quattroporte, the 2012 HyundaiGenesis Prada, and the Eddie Bauer series of Ford SUVs and trucks, among many others.
As much as I used to think these sorts of things were gimmicks, it goes to show that a particular car can help enhance the image of a specific brand, or vice versa. Truth be told, these sorts of things work. When I was little, I got confused the first time I saw an Eddie Bauer logo on something that wasn't a Ford, and for the longest time, I associated L.L. Bean with Subaru so much that I didn’t know that it made clothes until an L.L. Bean store opened at my local mall.
In today's world of creative marketing and branding, it seems like it won't be long before automakers latch onto the newest set of "hip" brands to try to attract the next generation of "cool" potential car buyers.
Related: Ford Teases a Super Duty Carhartt Truck with Wheels Inspired by Detroit Streets
In 1968, Subaru introduced the diminutive 360 as an inexpensive economy car: “Cheap and Ugly” (Subaru’s words, not mine). Only seven years later, the brand made a big move with the launch of its 4WD wagon, which Subaru says was the first four-wheel drive passenger car sold in the U.S. The funky-cool Subaru BRAT (Bi-drive Recreational All-terrain Transporter) was unveiled in 1977, furthering the automaker’s push into a lifestyle off the beaten path. Subaru’s evolution included one constant that’s still a factor today: nearly every model uses a “boxer” engine.
Invented by Karl Benz in the late 1800s, the boxer engine gets its name from the rhythmic in-and-out movement of its pistons; the motion evokes the image of boxers duking it out in a ring. Subaru's 2026 Outback got a major facelift for this model year, but its power comes in two boxer sizes: a 180-horsepower 2.5-liter, four-cylinder, or an optional 260-hp turbocharged 2.4-liter available in XT trims and standard in the Wilderness model. After testing both options in Sedona, Arizona, I can attest that they perform beautifully off the asphalt. The reasons why this style of power plant works so well are both practical and ingenious. Let's dig in.
As Autoblog reporter Cobus Potgieter explains, a boxer is more than just a flat engine. In this configuration, the pistons are arranged flat, at a 180-degree angle opposite each other. Its symmetrical layout better manages vibration and friction, evening the ride. The boxer is a simpler engine than those from other manufacturers, and Subaru prides itself on its engineering efficiency while in motion and in the shop, if needed. No bevel gears are required to send power to the rear axle, simplifying the system even more.
For 2026, the Outback includes hardware updates for both the 2.5 and 2.4-liter engines, including changes to the oil pan, piston rings, cam components, air intake system, fuel injectors, performance, and compliance.
The low profile of the engine gives the Outback a low center of gravity, which grounds the vehicle and improves overall handling. Equal weight distribution and placement in conjunction with throttle control ensure a ride that doesn't shake you to your bones, even when the terrain is varied and uneven. Body roll is also better managed in the Outback than it ever has been, so taking corners (especially unexpected ones that creep up on you on the trails) is less stressful. Overall, that translates to more safety both on- and off-road.
In my test run, Subaru had us on roads that were more challenging than I expected. I've seen what Rebelle Rally champion driver Carey Lando has done with her Subaru in the majestic Glamis Sand Dunes and the desert of Johnson Valley. I've also witnessed the ways Travis Pastrana can twist a Subaru through dusty trails at high speed, so it didn't surprise me at all that a stock Outback can handle it all.
Final thoughtsFor 2026, the Outback's new, boxier shape is more SUV than wagon. It's highly unlikely the new body will affect its cult following, and I doubt it will disappoint its loyal fans. While some reviewers wonder if the 2026 Outback has lost some of its character, I appreciate the modernization of this staple wagon. The automaker isn't trading in its legendary go-anywhere ethos.
Ever since the VB-generation Subaru WRX sedan landed without a proper STI sibling, the longing has been real. We have been clinging to every hint, teaser, and concept that suggested a true-blue WRX STI comeback was still possible. The optimism spiked with the WRX STI S210 prototype revealed almost exactly a year ago, but it cooled quickly. No manual transmission, no Driver’s Control Center Differential, and no meaningful power bump meant it never quite felt like the heir to the last real STI, the one that capped out at 341 horsepower and 330 lb-ft.
Subaru didn’t help matters by teasing even harder afterward. Two STI-flavored concepts shown at the Japan Mobility Show, followed by cryptic teasers hinting at sound, feel, and intent, made it seem like something bigger was brewing.
And here it is at last: the WRX STI Sport♯. Still not a full-fat STI (cue: sad trombone), but this time, at least, there’s a manual gearbox involved. Given how cautiously optimistic we’ve become, the disappointment feels muted rather than sharp.
Subaru
Subaru hasn’t been especially talkative about the new WRX STI Sport♯ shown in Tokyo. Officially, it’s described as a WRX S4 with a manual transmission and STI performance parts, which is both accurate and frustratingly vague. Reading between the lines, though, this appears to be a manual-equipped evolution of the previously revealed WRX S4 STI Sport♯, rather than a clean-sheet performance leap.
That means the familiar FA24 2.4-liter turbocharged boxer-four carries over, producing around 275 horsepower and 277 lb-ft of torque. Power still feeds all four wheels, now through a six-speed manual instead of Subaru’s performance CVT. The focus remains firmly on chassis balance and response, with Subaru saying that it comes with “high-performance tires, electronically controlled dampers, and Brembo brakes, and exclusive STI parts are used to maximize driving quality.”
Visually, the new WRX STI Sport♯ comes with blacked-out elements, a subtle spoiler, dark pink skirt accents all over, and STI badging. As expected, there are Recaro seats inside, trimmed in Ultrasuede, and a stick shift. And more STI badges.
Subaru
Subaru has stated that the WRX STI Sport♯ at Tokyo Auto Salon (TAS) is still a prototype. There are no details yet on production timing, availability, or whether it will follow the earlier 500-unit limited run in Japan. Will it come to the US? Probably not – and besides, you're better off with the WRX tS that you can actually purchase. For now, Subaru's TAS showing serves as a statement rather than a commitment.
This is where the usual frustration returns. The STI Sport♯ suggests Subaru is moving in the right direction, but not fully committing. It offers enough to keep interest alive, but still holds back. The manual gearbox is a positive step, but the overall package still leaves something to be desired.
Still, Subaru fans are nothing but loyal to the idea of a WRX STI comeback. Maybe not today, maybe not with this car, but hope, somehow, remains stubbornly alive.
Subaru
When I bought my 2011 Subaru Forester in 2018, I did so because I understood the brand has off-road capabilities. I can attest from firsthand experience that the company’s AWD system is far more capable than people realize. However, I had to make numerous modifications to it to prevent any damage. The Wilderness brand was introduced in 2021 with the Outback, and it was made with people like me in mind. The Outback Wilderness came with a factory lift, more robust all-terrain tires, underbody protection, model-exclusive colors, a fancy matte-black decal on the hood to reduce glare into the cabin, more aggressive exterior body cladding, water-resistant seating to save the upholstery on rainy days or from muddy boots, a reinforced roof and rails for rooftop additions, an updated towing capacity, and fancy bronze accenting throughout.
Kristen Brown
It was a Subaru that fans didn’t have to modify to make it ready for the roads less traveled—it came ready out of the box. You could, quite literally, buy one, drive it off the dealership lot, and hit a trail that would be extremely challenging for a standard Subaru. The same year, Subaru revealed the Forester and the Crosstrek, which came with the same perks, adding to the Wilderness collection. Since the off-road essentials were included with the price, the three models found their audience almost immediately. With all those add-ons, though, particularly the lift and tires, does it make it harder to drive it daily? Let’s talk about it.
Naturally, a lift and tires change the ride quality, but not as much as you’d thinkAll three Wilderness models have increased ground clearance, but the Forester Wilderness is in the middle. Instead of the usual 8.6 inches of clearance, the lift and tires bring it up to 9.2 inches of ground clearance. The suspension that comes with it is tuned for going off-road, meaning it’s a bit stiffer than what you’d find on the standard Forester, so it can handle rougher terrain without bottoming out. These things, naturally, change the ride quality. The tires are louder (by quite a bit, and since I’m picky about tires, I’d probably swap them out for something like the BFGoodrich KO2s), and the ride is definitely firmer. But it’s not as bad as you’d expect. In fact, I had to keep reminding myself that I was in the Wilderness model, because it felt so similar to the standard Forester.
Kristen Brown
In fact, I’d argue it was better in a way, because Subaru was careful about improving the sound dampening in the 2026 Forester Wilderness. I was told more sound-dampening was put on the firewall and by the driver and passenger footwell, so less road noise is translated into the cabin while someone’s driving. It definitely made a difference, I can promise you that. I drove it from my home in Bay Point to Stockton, and in case you’re not familiar with the area, you have to take 4 East, which can be incredibly windy. Even though it was windy and I was going over 60 mph, I barely heard anything inside the car—even with the radio off. The road is bumpy and curvy, but it wasn’t noticeable at all. The ride was so smooth that my toddlers fell asleep in both directions after about 20 minutes. Not too shabby.
Mileage wasn’t the greatest, but for what it is, it’s pretty goodOne of the most important upgrades that comes with the 2026 Forester Wilderness is the mechanical fixes on the TR680 CVT. It’s shorter than before, to give it more torque sooner when you’re driving it off-road. So, when you’re using X-MODE, you get the advantage of the engine torque being multiplied, allowing slower, more controlled movement over obstacles. While the shorter final drive helps while driving off-road, it comes at the cost of overall mileage. It helps increase torque, but it can make the engine work harder at higher speeds, which uses more fuel per mile.
Kristen Brown
When you compare the mileage of the Wilderness to the standard model, Subaru says it gets about 24 mpg in the city, 28 on the highway, and a combined rating of around 26 mpg. That’s only about a four-mile-per-gallon difference compared to the standard Forester. That may not seem like a huge disparity, but when you live somewhere like California, where gas prices are over $5 per gallon, that can add up quickly. However, if you’re a regular camper who likes to off-road and pitch a tent, the mileage can easily be justifiable. Especially since the mileage it does get is better than something bigger, like a Toyota 4Runner.
There’s plenty of space for (almost) everything you’ll ever needWhat made the standard Subaru Forester so lovable is that, for its size, it has a very respectable amount of cargo space (hence why I still have one, even though I now have two crazy toddlers). Numerically, Subaru states the Forester Wilderness has 27.5 cubic feet of trunk space with the rear seats up, which expands to a generous 69.1 cubic feet with the rear seats folded. Compared to the competition, it has plenty of space for camping gear, a stroller, luggage, and more. The Forester Wilderness also has a reinforced roof, so you can always fit a cargo basket or box on top with upgraded rails if you need to. A hitch can be installed, too, so you can further increase storage with a hitch cargo carrier, too.
Kristen Brown
Given the ample space in the mid-sized SUV, it’s more than enough space for your daily needs, making it an easy choice for hauling groceries. Or pretty much anything else you’d need to move from one place to another. Like I’ve said before, the cargo space I have in my own Forester is more than enough with two kids on board, so obviously, the new one is going to be a tad better.
The onboard technology and safety features make it an easy SUV to live withOne thing about the newer Subarus that I’ve always liked is the fact that they have a decent amount of modern technology, but not to the point that it’s overwhelming. The 2026 model has a new, fully digital, high-resolution gauge cluster that’s fairly customizable and very easy to use and interpret. The Wilderness model in particular is the first model to have an Apple Maps display on the gauge cluster (not optimized for Android Auto yet—boo), so if you’re using Apple Maps to get to your campsite, you can use the cluster to navigate while the center screen can display your cameras in X-MODE if you’re going off-road. Pretty cool. The 11.6-inch central entertainment screen is high-resolution and responsive, and I appreciated that all the settings and menus were easy to find. The A/C controls weren’t buttons and knobs, but the settings on the touchscreen are permanently displayed at the bottom of the screen, which makes up for its screen-only integration.
Kristen Brown
My ultimate favorite feature, though, was the adaptive cruise control when used in tandem with the lane centering feature. When I was driving back from Stockton, my oldest daughter sneezed and needed a tissue. I tried to dig through my purse to find my pack of tissues, but couldn’t. So, I tapped the cruise control button on my steering wheel, set the speed, turned on the lane centering that uses the tri-camera EyeSight system (standard on all Forester models), and took a few seconds to dig through my purse and find them. By the time I found them, I got the alert to put my hands back on the wheel, and I was able to resume control. But those few seconds were all I needed to get what my daughter needed before using her sleeve. Moments like these make me appreciate that kind of technology, since it can be used to get your FastPass out of the glovebox safely, swap your glasses for your sunglasses, or grab a snack without compromising the safety of others.
Kristen Brown
But that’s not all. It also comes with driver attention systems that will warn you if the car in front of you moves, so you don’t hold up traffic, and Subaru’s new Emergency Stop Assist. So if you are using adaptive cruise control and you don’t respond to the audio queues to put your hands back on the wheel, it will assume you’re unconscious and pull itself over and unlock the doors once it’s completely stopped. Once stopped, the car will alert emergency services through the StarLink system (which has a 5-year free trial, and then it’s only $45 per year as a subscription for connected services). Features like these, as well as standard blind spot detection, lane departure warnings, and automatic emergency braking in the front and rear, make it a great daily driver.
Final thoughtsLike the standard Forester, the Forester Wilderness was designed to be driven every day, and it shows. Everything about it makes it an easy drive, and despite a few miles less per gallon because of the factory modifications, it fits right into my family’s life. My husband and I are avid outdoorspeople (hence why we both own Subarus), and if I didn’t have a dedicated off-roader in my life, I would absolutely swap the Forester I have now for the Wilderness model. It has everything I love about the Forester, just a little extra. However, if you don’t plan on using it to camp or off-road on even a semi-regular basis, the added thirst at the pump can be a pain in today’s economy.
From the publisher's feed