Picking up where they left off, James Taylor and Eric Helitzer dig into how AI actually works in SubBase: voice-to-text requests from the field, automatic terminology translation between superintendents and vendors, and invoice reconciliation that eliminates the manual matching grind. Eric explains that different trades order differently, and the platform needs to reflect real workflows, not force new ones, to drive adoption.

The conversation broadens to what civil engineers and owners consistently get wrong. Eric advocates for more field time, earlier contractor involvement in design, and thorough geotechnical work upfront because underground surprises cost 10x more to fix mid-job. He wraps up the conversation with advice on embracing technology, attracting younger talent, and the two things he'd tell a civil engineering student in an elevator: get in the field and remember your designs affect every trade, not just the civil contractor.

Chapters
[Start] AI, Layered Right: Voice requests, automated reconciliation, and building interfaces that match how different trades actually order materials.
04:02 What Engineers Miss: Getting out of the office, involving contractors in design, and why constructability reviews catch problems before they're expensive.
06:44 The Underground Gamble: Why cutting corners on geotechnical investigation stalls jobs, delays critical paths, and forces costly redesigns.
09:35 Don't Fear the Change: Cultural buy-in from the top, showing younger talent where the industry's headed, and treating tech adoption as investment, not expense.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• The Mom Test (book)
• The Civil Engineering Podcast 

SubBase CEO and founder Eric Helitzer sits down with James Taylor from the Civil Engineering Podcast to unpack the material management chaos that plagues civil contractors. A third-generation builder who studied at the University of Florida's Rinker’s School of Construction Management, Eric moved from specialty concrete work in Miami to GC operations and early Procore adoption. That path exposed a stark disconnect: while GCs were digitizing RFIs and submittals, civil contractors were still scribbling material requests on cardboard boxes.

The conversation zeroes in on friction points unique to civil work: managing everything from ductile iron pipe to consumables, navigating multiple distributors, and bridging the gap between field crews who know what they need and office teams struggling to interpret the terminology. Eric explains how SubBase centralizes fragmented workflows and uses AI to let contractors speak their language while the technology handles translation and automation behind the scenes.

Chapters
[Start] From Rinker to the Real World: Eric's construction management education, early field experience with specialty trades, and the family GC business that shaped his understanding of procurement pain points.
02:35 The Civil Contractor's Material Challenge: Why civil work is 80% labor and materials, the complexity of managing multiple distributors and engineer-approved items, and the communication breakdowns between field, office, and vendors.
04:06 The Procore Moment: How early adoption of digital tools at the GC level opened Eric's eyes to what could be digitized and what was still being managed manually at the subcontractor level.
09:45 Consumables: The Overlooked Crisis: Why missing snap ties can shut down a Monday pour, how small items get lost while everyone tracks the big pipe, and the real-world impact of fragmented material workflows.
11:16 AI Without the Friction: How SubBase uses artificial intelligence to let contractors order using their own terminology while building databases that reduce manual entry and create actionable historical insights.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• The Civil Engineering Podcast

SubBase CEO, Eric Helitzer, and Tats Nakagawa sit down for a practical, field-first look at construction procurement including what breaks, why it breaks, and how to fix it without blowing up what already works. Eric traces his path from the University of Florida’s Rinker School of Construction Management into high-rise concrete at Baker Concrete, then into GC operations and early Procore adoption. Those experiences shaped how he thinks about procurement today: it’s a people-and-process problem spanning field, office, vendors, and accounting, not just a software feature list.

They dig into the real adoption blockers (“if it ain’t broke”), why owners and C-suites respond to value-oriented ROI walk-throughs, and how SubBase focuses on the specialty-trade and self-performing GC level where materials chaos lives. Eric shares early founder lessons, a relationship-driven go-to-market, and the plan to deepen vendor workflows so confirmations and lead times move as fast as jobsite reality. 

Chapters
[Start] Rinker to Baker: UF internships, sustainable construction focus, and high-rise concrete work that taught critical-path scheduling and materials control.
04:14 From Paper to Platform: Early Procore adoption at a GC, seeing manual workflows fail at scale, and the first SubBase prototypes in the field with subcontractors.
08:30 “If It’s Not Broke…” (It Is): Education over assumptions including quantifying hidden costs, aligning owners, purchasing, PMs, and accounting with a value-oriented ROI session.
15:08 Beyond the Sub: Vendor Workflows and Responsiveness: Why vendor-side tools, faster confirmations, and shared history matter as much as price.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• The Mom Test (book)
• Specified Growth Podcast on YouTube

Picking up where they left off, David Corson and Eric Helitzer focus on how to modernize procurement without breaking what already works. Eric outlines a layered, practical use of AI: let field teams request items in the language they’ve always used, map those terms to vendor SKUs behind the scenes, and use automation for the tedious parts like line-item matching, discrepancy flags, and routing all while preserving the relationships that drive construction. 

The pair also talk about the mindset shift leaders need to make to treat digitization as an investment with measurable opportunity cost, not as a sunk expense. Eric shares contact paths for teams ready to tighten the loop between field, office, and vendors, and closes by challenging contractors to quantify the time they’re losing to manual steps.

Chapters
[Start] From On-Site to Online: Lessons from the last four years: remote coordination, selective travel, and smarter time use with video tools.
03:27 AI, Layered the Right Way: Mapping field terms to vendor SKUs, automating reconciliation, and respecting relationship-driven purchasing.
06:34 How to Connect with SubBase: Website and LinkedIn paths for teams exploring procurement modernization.
08:54 Think ROI, Not Just Expense: Opportunity cost, time recovery, and why small workflow wins compound across the business.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Commercial Construction & Renovation YouTube

Eric Helitzer, CEO and founder of SubBase, and David Corson, host of the Commercial Construction Coffee Talk podcast, sit down to take a look at how procurement really works in commercial construction. Eric traces his path from a third-generation builder interning in high school to studying at the University of Florida’s Rinker School, then cutting his teeth with Baker Concrete on high-rise work. Those early lessons in preconstruction, operations, and schedule control shaped how he thinks about material workflows and where technology should (and shouldn’t) intervene.

The conversation moves from Eric’s transition into the GC world, including standardizing operations and digitizing paper processes with modern platforms, to the systemic pain points that push subcontractors, vendors, field crews, and accountants out of sync. Eric explains why adoption fails when software demands wholesale behavior change, and how SubBase’s “one source of truth” approach minimizes manual entry while keeping long-standing vendor relationships intact. He also reflects on the 2020–2021 shock that forced firms to connect remote teams, monitor costs in real time, and move from servers to the cloud.

Chapters
[Start] Roots, Rinker, and the Trades: Eric’s origin story, family building legacy, UF Rinker School, and entering the subcontractor world.
03:20 High-Rise Lessons at Baker Concrete Construction: Preconstruction, operations, and what large concrete work teaches about control and scale.
04:26 From Paper to Platform: Moving to the GC side, adopting Procore, and digitizing manual workflows to standardize operations.
16:05 When Everything Changed: COVID’s wake-up call: remote coordination, material cost spikes, and why centralized purchasing/visibility surged.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Commercial Construction & Renovation YouTube

In the second half of their conversation, Ike and Eric dive into the next level of procurement efficiency, including tracking delivery timelines, required-on-site dates, and real-time order status. Eric explains how SubBase gives commercial contractors visibility from the field to the office to the vendor, helping companies eliminate costly delays and labor waste.

The episode also looks ahead, touching on SubBase’s plans for AI integration, expanded vendor tools, and new features for equipment rental management. Eric offers career advice for younger professionals, highlighting the value of starting in the trades and learning pre-construction fundamentals before moving into tech or management.

Chapters
[Start] Closing the Procurement Loop: Eric explains how to track materials from submittal to delivery to invoicing, ensuring nothing gets lost along the way.
04:44 Who SubBase Serves: A look at the types of contractors, trades, and revenue ranges that see the most value from streamlining procurement.
10:05 Calculating ROI: Breaking down the real dollar and labor savings that come from eliminating procurement inefficiencies.
18:30 What’s Next for SubBase: Eric shares upcoming developments, from AI-driven tools and enhanced vendor workflows to equipment rental management features.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Construction Mentor Podcast YouTube

SubBase CEO Eric Helitzer talks with Ike about procurement. Drawing from his roots as a third-generation builder, Eric shares how starting in the trades, particularly in the concrete sector, shaped his understanding of critical path scheduling, complex regulations, and the importance of detail-driven execution. Together, Ike and Eric explore how early field experience builds the foundation for smarter decision-making at the GC and development levels.

The discussion moves from field challenges, to the intricacies of submittals and procurement workflows. Eric outlines how technology, when designed with trade experience in mind, can close efficiency gaps without disrupting trusted vendor relationships.

Chapters
[Start] Closing the Procurement Loop: How Eric tracks materials from submittal to delivery to invoicing to eliminate costly delays.
04:44 Who SubBase Serves: The contractors, trades, and revenue ranges that benefit most from streamlined procurement.
10:05 Calculating ROI: The real dollar and labor savings contractors can achieve by eliminating procurement inefficiencies.
18:30 What’s Next for SubBase: From AI-driven tools and enhanced vendor workflows to new equipment rental management features.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Construction Mentor Podcast YouTube

Eric Helitzer sits down with fellow construction tech advocate Ron Nussbaum for a candid conversation about what it really takes to bring meaningful software into the construction world. The two discuss the cultural barriers to adoption, the nuance of trade-specific workflows, and the power of pairing construction brains with tech minds.

They also dive into why so many platforms miss the mark. From invoice headaches to vendor communication gaps, Eric outlines the real-world friction points in materials management and how SubBase is solving them with empathy and efficiency.

Chapters:
[Start] Passion for the Process: Eric shares how a legacy of builders shaped his career and how his own experience now informs SubBase’s mission.
05:17 Tech Built for the Trade: The conversation turns to adoption challenges, and why understanding legacy workflows is key to making software stick.
08:45 The Real Cost of Disconnected Data: Eric highlights how scattered systems delay critical insights.
16:46 AI in the Right Places: They explore where AI truly makes a difference, automating tedious tasks without removing human relationships.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Construction Champions Podcast YouTube

In Part 2 of this conversation, Eric Helitzer returns to share the war stories, tough decisions, and hard-won insights that shaped SubBase into what it is today. From early stumbles to refining SubBase’s pricing model and vendor experience, Eric pulls back the curtain on the strategic pivots that helped the company scale.

Dig into Eric’s fundraising journey, what it took to win investor trust before a single order was processed, and why fear can be a powerful driver for innovation. 

Chapters
[Start] War Stories and Lessons Learned: Eric opens up about the early mistakes in SubBase’s rollout.
04:55 From Visionaries to Real-World Proof: An inside look at how Eric secured early investment, proved out real ROI, and scaled SubBase into a national solution.
08:27 Excel Isn’t the Enemy, It’s the Competition: Eric unpacks the surprising challenge of competing with “the way it’s always been done,” and why the 10X rule is essential.
12:09 Building for the Entire Workflow: Eric walks through SubBase’s invoice module, how it automates line-item reconciliation, and why full-system value is what drives adoption.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Henry Harrison Interviews Eric Helitzer
  YouTube

In Part 1 of this two-part conversation, host Henry Harrison sits down with Eric Helitzer, founder and CEO of SubBase, to explore the deep-rooted inefficiencies in construction procurement, and how SubBase is strategically rethinking them from the ground up. Eric shares how growing up in a multi-generational construction family shaped his perspective and ultimately led him to build software for the very industry he was raised in.

This interview highlights the real-world challenges of construction tech adoption and why SubBase’s “boots-on-the-ground” origin story makes it uniquely positioned to tackle them. Eric walks through the early days of developing the platform, the value of starting in the field, and how streamlining workflows can drive massive returns across teams.

Chapters
[Start] A Builder from Birth: Eric shares how his upbringing in a construction family and his education at the University of Florida led him to develop a passion for the built world.
05:05 Procore, Pushback, and a Lightbulb Moment: Eric recounts how early exposure to Procore gave him a glimpse into what was possible and sparked the idea for SubBase.
10:06 Why Construction Tech is Tough to Sell: From custom builds to entrenched workflows, Eric explains the barriers that make construction a complex space to innovate in.
13:41 Layman’s Terms, Real Results: A simple but powerful explanation of what SubBase actually doesnand how it delivers measurable ROI to field crews, vendors, and accounting teams.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Henry Harrison Interviews Eric Helitzer
  YouTube