"We’ve moved from big bundles to à la carte chaos—there’s a middle ground that offers real value and differentiation," says Chad Dunavant, EVP & Chief Strategy and Product Officer at CSG. Subscription-based services have reshaped the way businesses generate revenue and how consumers engage with brands. But has the explosion of subscriptions created more frustration than convenience? Chad joins Technology Reseller News to discuss the next evolution of subscriptions, telecom monetization, and customer engagement.

The Subscription Economy: A Double-Edged Sword

Subscription models provide businesses with predictable, recurring revenue streams, allowing them to scale efficiently. Consumers originally embraced subscriptions for their flexibility and ease of use. However, as Dunavant points out, many customers now find themselves drowning in multiple subscriptions, leading to frustration, bill confusion, and declining brand loyalty.

From Bundles to Fragmentation – The shift from cable TV mega-bundles to fragmented streaming services has created consumer fatigue.

Confusion & Lack of Transparency – Many customers are unaware of price increases or struggle to manage multiple services.

Loyalty at Risk – Brands must balance monetization with clear value propositions or risk losing long-term customers.

Telecoms & The New Opportunity in Subscription Monetization

As telecom providers move beyond connectivity, they are uniquely positioned to bundle value-added services like streaming, cloud solutions, and enterprise tools. Dunavant highlights how telcos can use their scale to negotiate wholesale partnerships with digital service providers, creating discounted, frictionless experiences for consumers.

Power of Wholesale Agreements – Telecom providers can secure better pricing for consumers by bundling third-party services with connectivity.

Monetization Beyond Connectivity – New revenue streams include integrated streaming, cloud apps, and AI-driven services.

Personalized Engagement & Billing – AI-powered billing solutions can proactively notify customers of changes, reducing call center frustration.

CSG at Mobile World Congress 2025

Mobile World Congress, Barcelona

CSG CEO Brian Shepherd Keynote: Enterprise Reinvented

Topic: How telcos can reshape digital service monetization with smarter bundling, personalized billing, and AI-driven customer engagement.

Learn More

CSG Website: www.csgi.com

Connect with Chad Dunavant on LinkedIn

Follow Mobile World Congress updates for more insights on digital monetization.

#SubscriptionEconomy #CustomerEngagement #TelecomMonetization #CSG #MWC2025 #BillingInnovation