Subscription Entrepreneur

What are your hopes, goals, and aspirations for 2021?Are you feeling ready and excited to turn your dream for an online business into a reality?Or maybe you finally have the energy and inspiration to create that new product, course, or offering for your audience.Whatever it is, the new year is an incredible time for fresh starts and bold initiatives.There seems to be a little bit of magic in the air after the clock strikes midnight and the calendar switches over to 2021.And in the spirit of the new year, we are thrilled to share this very special episode of our podcast with you.Our guest today is none other than Miles Beckler.If you're not familiar with him, Miles is a digital marketing, content creating, and business building extraordinaire.Over the past decade, he's built two wildly successful online businesses in two polar opposite niches (you'll hear what they are at 3:44 in the episode).Through his websites and content, Miles has reached over 40-million people and grown his YouTube channel to over 160,000 subscribers.In our conversation today, we kick things off by posing a question to Miles we hear time and time again from our own customers and community: “How can I gain more visibility for my online business?”Miles is a true expert when it comes to building an engaged audience online and we can't wait for you to hear his answer.From there, we dive deep into an exploration of the key strategies, mindsets, and perspectives you'll need to succeed online in 2021 and beyond.Whether you're a seasoned entrepreneur or brand new to this whole online business thing, we can't think of a better person to help set you up for success in the new year.Plus, we convince Miles to share his closely-guarded popcorn recipe that we secretly think is the true source of his limitless energy and enthusiasm.

15 more days.Can you believe it?Just over two weeks is all that's left of the year that flipped nearly everything upside down for everyone.If you feel like you're running on fumes, just trying to make it out of 2020 with your sanity intact, we have a feeling you'll get a welcome lift from this very special episode of our podcast.You see, last December we invited one of our customers — who also happens to be one of the world's leading astrologers — onto the show to talk about personal development, astrology, and entrepreneurship.That episode of our podcast became so popular, that we thought it would be fun to invite Harmony back onto the show to discuss what we can expect moving forward into 2021.Before you listen to the episode, here's something you should know about Harmony:She isn't the type of astrologer who makes "concrete prophecies" or "play-by-play predictions."Instead, she analyses and interprets the astrological weather in terms of themes, symbols, myths, and archetypes from the perspective of a depth psychologist.Our conversation today is full of honesty, hope, and practical advice about how you can gracefully transition into the coming year.So, if you'd like an astrological analysis of 2020 and a glimpse at what's to come in 2021, we have a feeling you enjoy our conversation.

Have you ever had an idea, vision, or flash of inspiration for your own business?Maybe you’ve come up with a handy gadget that’ll change the way people peel potatoes forever.Or, perhaps it’s a few lines of code that could cut the amount of time it takes to complete of your daily tasks in half.Whatever it is, we’re sure you can relate. We’ve all had these fleeting ideas pop into our heads.The problem is that’s typically where they stay: in our heads, as ideas, waiting to fade back into the realm of potential.Yet, for those who do act on these hunches, magic can happen.That gadget you dreamed up could wind up in kitchens around the world.Or, that line of code could evolve into a full-blown software business.In fact, for our guest on today’s episode of our podcast, that’s exactly what happened.His name is Kurt Thoennessen and he’s an accomplished insurance advisor and the founder of RiskRevu.They’re an online subscription business that emerged out of an idea Kurt had to improve his own workflow.We’re really excited to share our conversation with you today because Kurt shares the inspiring story of how he took this idea and transformed it into a full-fledged online business.If you’ve ever wondered what it really looks like to take an idea you have and turn it into a product that other people love to use, this episode is for you.

My special guest on today's episode of The Subscription Entrepreneur Podcast is Mike Cliffe-Jones.Now... before I introduce him to you, let me tell you a quick story about how this episode came to be in the first place.Mike is a long-time listener of the podcast and recently sent me a nice thank you note.After emailing back and forth a bit we eventually hopped on a call to connect.As I got to know Mike and hear his story, it became clear that I needed to record an episode with him.Here's why:Over the past 12 years, Mike has quietly built a remarkable online business called Lanzarote Information.While he’s not the sort of person to brag about his achievements, I can tell you firsthand that he has a ton of wisdom to share with you about creating success AND recurring revenue online.In this episode, you’ll discover how he started his online business in the first place, why he added a subscription revenue stream, and the important lessons he’s learned since launching a private membership club and paid newsletter.And the best part?All of the ways to create recurring revenue you’ll learn from Mike are clear, simple, and very straightforward. There are no 500-piece funnels or mind-boggling automations involved at all.I'm beyond grateful for the opportunity to share this conversation with you and hope you enjoy it as much as I did.

Let's play a quick word association game:When you think about building your business, what thoughts, feelings, and ideas come to mind for you?Would you say it's...+ Exciting+ Rewarding+ & Challenging?Or maybe you'd describe it as...+ Trying+ Stressful+ & Exhausting?To be honest, the reality of starting and growing a business is a big blend of all of these.And yet, our special guest on today's episode of the podcast — Jordan Gray — chose a different word to describe the "gestalt" of his entrepreneurial journey.What word is that?You guessed it: FUN.If you're not familiar with Jordan, he's a relationship coach, writer, and online course creator.Over the past 8 years, he’s built a very successful online business that's reached over 80 million readers, generated multiple seven figures in revenue, and transformed the lives of 10,000+ students.(all while having a lot fun in the process)We are really excited to share our conversation with you today for one reason in particular:You see, most of the time when Jordan appears on a podcast, he's there to talk about dating, relationships, and intimacy.This makes sense since he's an expert in these areas......but almost no one takes the time to ask him about his business.And that’s what today's episode is all about.You'll learn about Jordan and hear the story of how he found joy in building his business from the ground up.We're grateful for everything that Jordan shares and sincerely hope you enjoy our conversation.

Our special guest on today’s episode of The Subscription Entrepreneur Podcast is John McIntyre.Aside from being an all-around fascinating person, John is a successful online entrepreneur, course creator, and email copywriter.He’s been on a really interesting journey over the past decade and comes on the show to share some of the most important lessons he’s learned with you.And while his adventures have taken him to unexpected places like the beaches of the Philippines and Richard Branson’s private island… John has found the most meaning and renewal through his journey inwards.In today’s episode, we fall into a deep and organic conversation about the transformational nature of entrepreneurship.We compare notes and take a look at how things like mindfulness, self-awareness, and emotional healing can radically impact both your life and business.We sincerely hope you enjoy and benefit from our conversation.

We are so excited to share today's podcast episode with you!Why's that?It's because we welcome none other than Robbie Kellman Baxter back onto the show.If you've spent any amount of time in the membership or subscription world, we'd bet that you've encountered Robbie and her work at least once.Robbie is a preeminent expert on all things related to membership, subscription, and recurring revenue businesses. She's also the author of two of the most important books ever published in our industry: The Membership Economy & The Forever Transaction.This is actually the second time Robbie's come onto our show and we are so grateful to share this encore episode with you. Her first episode from April of 2019 is all about pricing for membership sites. It's also a must-listen conversation.In today's episode, we dive deep into the intricacies of a trait that can be found at the heart of the world's most successful membership businesses. It's what Robbie calls a "forever transaction" built around a "forever promise."Our discussion is grounded in real-life examples. You'll see how businesses like Oral B and the Miami Heat converted one-time buyers into loyal members for life.And hey, if a toothbrush company can create a forever transaction, so can you!So, if you're ready to discover how to design a membership so compelling that your customers will never want to leave... this episode is for you!

We are so grateful for the opportunity to share this episode of our podcast with you today. Why's that?It's because our guest is Ryan Jordan of Backpacking Light. He's an accomplished online entrepreneur with over twenty years of experience building his business.Backpacking Light is an online publication and membership site devoted to educating their community about lightweight hiking and wilderness travel.Ryan and his wife started the site way back in 2001.This was before WordPress was even a thing and online memberships were essentially non-existent.Since then, he's poured his heart and soul into the business, growing it into a robust community website with over a million posts and 150,000 forum topics.Today, Ryan comes on the show to share how he's preparing for a major website redesign with the goal of improving user experience and ensuring the long-term success of the business.We have a fascinating conversation and I have a feeling you'll learn a lot from the lessons he shares from his own entrepreneurial journey.So without further ado... let's get to it!

If you’re an avid listener of our podcast, you’ll know that Ali Jafarian was one of our very first guests way back in 2018.In that episode, we talked about everything online entrepreneurs need to know before starting their membership sites.From how to know if a membership site will work for you, plan your site build, and choose the perfect tools for your business, we covered a lot of ground in our original conversation.But here’s the thing:Starting your membership site is really only half the battle.And truth be told… it may be the easier half.Once you’ve launched your site, you now face the task of actually finding the people who want to be part of your community and pay for your content.That’s why today, Ali comes back on the show to complete the picture.We have an in-depth discussion about what to do in the days, weeks, and months that come after your launch.Over the past 7 years, Ali has helped hundreds of online entrepreneurs build, launch, and grow their membership sites.In this episode, he reveals the exact systems and strategies he uses to help his clients successfully navigate the post-launch stage and build an online business that lasts.If you’re wondering what to do after you launch your site, this episode is for you.

"A story is an ancient technology that helps us make meaning and draw conclusions. A story well done leads us down a path that guides us to a decision. It's an experience that enters our mind."Before we introduce you to Kyle — our special guest on today’s episode of the podcast — let’s play a quick game.Here are the rules:Imagine that you’re standing in front of a group full of your ideal customers.You have exactly 10 minutes to tell them a story.When your 10 minutes are up, if someone walks up to you and buys your product, course, or membership, you win!If on the other hand no one buys anything from you… you lose.Whomp whomp.Ask yourself, how confident are you that you could actually win this game?Do you know the exact story you would tell that would all but guarantee someone buys your product or service?If you’re like most people, you’d probably need a little help crafting the perfect story for your audience.This is where Kyle comes in.You see, Kyle is an entrepreneur, author, and story strategist. He helps coaches, experts, and influencers create deeper levels of connection and trust with their audiences through the power of storytelling.In this episode, Kyle carefully details three specific stories you can tell to instantly connect with your audience and move them to action. We also explore a number of fascinating topics related to storytelling and entrepreneurship.After you listen to this episode, we have a feeling that you’ll feel much more confident in your ability to tell a story that sells. We hope you enjoy!