I am beyond excited to share today’s episode with you for two reasons:The first reason is because my guest and I have a profound and almost philosophical discussion on online marketing, audience attraction, and business building. I think you’re going to love it.And second, because the person I have that conversation with is none other than André Chaperon. If you’re not familiar with who André is and what he does, you are in for a real treat today.You see, it’d be nearly impossible to tell the story of online marketing without devoting at least one chapter to André and his work.He’s the creator of courses like Auto-Responder Madness and Sphere of Influence – which have been carefully studied and used by scores of successful online entrepreneurs over the years.André rarely appears on podcasts and I am truly grateful for the opportunity to share his wisdom and perspective with you.And while it’s true that André can teach you email marketing strategies that result in greater profits for your business, he’s also capable of helping you realize something much more important.André is a systems thinker at heart and has a true gift when it comes to helping people understand the frameworks they need to succeed. And that’s what this episode is all about.So, go grab yourself a cup of tea and be sure to pay attention. André freely shares from the wisdom he’s acquired over his past 17 years of creating income online.As always, I’m your host Eric Turnnessen and this is Episode 142 of The Subscription Entrepreneur Podcast.

You’re in for a really special episode of our podcast today.Why?Because today we’re sharing our conversation with Muffa Saylawala with you. He’s unlike anyone we’ve had on the show before and we can’t wait for you to listen to this episode.You see, Muffa is an ecopreneur. Meaning, an entrepreneur who carefully designs businesses that will benefit both the people and environments they exist in. The intention behind all of his ventures is to create greater good in the world.At the time we’re releasing this episode, Muffa runs 10 different businesses – ranging from eco-friendly hotels, an organic farm, and even a “bean-to-bar” chocolate company.If that sounds like a lot to juggle, don’t worry.In this episode, Muffa shares how when you design businesses according to the laws of nature, each business can support the others and ultimately form a self-sustaining ecosystem.It’s fascinating stuff.But things weren’t always this way for Muffa.In our conversation, we start at the very beginning and hear how Muffa transformed from an overachieving kid on a traditional career path into a purpose-driven, socially conscious entrepreneur.So, regardless of where you are on your own entrepreneurial journey, I hope you’ll walk away from this episode with a new perspective – a new vantage point from which to see your life, business, and success.We hope you enjoy this episode!

Neil Asher is our special guest on today’s episode of The Subscription Entrepreneur Podcast.Neil is the founder of Aussie Online Entrepreneurs – a membership site where he’s taught over 5,000 people how to achieve financial freedom by creating profitable businesses on Amazon.com.He’s a self-described nomadic, traveling entrepreneur and currently splits his time between his home base in Australia and Lisbon, Portugal.In our conversation, you’ll hear from Neil about how he built an online membership business that now gives him the freedom and flexibility to travel the world, spend more time with his family, and positively impact the lives of thousands of people.We chat candidly about all things related to life, business, and entrepreneurship, exploring a number of engaging topics like:+ Why starting a business is like learning a new language…+ The perils and pitfalls of not creating the proper foundation for your membership site from the very start…+ Some of the specific MemberMouse features that have helped Neil add hundreds of thousands of dollars to his business…+ And a lot more!Neil is a seasoned entrepreneur and we're grateful for the opportunity to share his wisdom with you. Our hope is that you’ll walk away from our conversation with a more expansive perspective about what’s possible for your life and business.

Welcome back to another episode of the Subscription Entrepreneur Podcast!This week, our guest is Jacob McMillen. Now, before we introduce him to you, we'd like to ask you two quick questions:1. Do you know how to write a piece of content that ranks on the first page of Google's search results?And 2... Once you've done that, do you know how to write copy that converts those visitors into leads, email subscribers, and customers?If you're shaking your head "no" to either of those questions, have no fear! Getting answers to these two pressing questions was the exact reason we invited Jacob onto the show today.You see, Jacob is an accomplished copywriter and content marketer who helps online businesses implement highly effective copy and content marketing strategies. We dive deep into both copy and content in this episode, covering important topics like:- The 10 essential principles of effective copywriting- How you as an entrepreneur can create your own copy (even if you HATE writing)- The key differences between copywriting & content marketing- And much more!If you've ever felt like you're swimming in a sea of misinformation about copywriting or content marketing, this episode is for you. Jacob is a fantastic teacher and does a great job of clarifying what it is you should and shouldn't be paying attention to if you want to increase traffic and conversions.Over the past year, Jacob has also started his own membership community. Towards the end of our conversations, he shares his main takeaways from running an online membership community, including the do's and don'ts of new member onboarding. This is a really special episode and we hope you enjoy!

Regardless of what marketers or "gurus" might have sold you, entrepreneurship is by no means an easy path. If you’re growing a business, you know this all too well. The entrepreneurial roller coaster will try and test you at every turn, rewarding only the one’s who are too stubborn to give up.Adam Robinson — our guest on today’s episode of the podcast is no stranger to this.In fact, the ride he’s been on over the past decade seems more intense than most! A look back at some of the crucial moments of his journey see him:Hopping on a train from New York to Boston to meet with someone who could guarantee the success of his companyFilling his apartment in New York with over 30 sales people, cold-calling prospective customers from sun up to sun downPropelling his company Robly to over $5 million in annual revenue, only to hit an apparent dead-end…And finally discovering a piece of groundbreaking technology that might change the way online businesses communicate with their audience foreverAdam joins us on the show today to share both the highs and the lows from his journey as an entrepreneur.No matter where you are on your own entrepreneurial journey, we have a strong feeling you’ll resonate with Adam and his lessons. We hope you enjoy our conversation!

Our special guest on this episode of the podcast is Harmony from DivineHarmony.com.(…and yes, her real name really is Harmony 😄)She’s an astrologer, writer, and teacher with a master’s degree in depth psychology. Her work can be found on major online publications like OneOEight, MysticMamma, Neptune Cafe, and more.And over the past decade, she’s built a successful online membership site centered around all of her astrological offerings. In fact, we featured Harmony in one of our Customer Success Stories earlier this year. You can read all about her journey building an online business here.Harmony recently co-facilitated an online training where she detailed what we can expect in 2020 from an astrological perspective. The information she shared there was so intriguing, that we were inspired to invite her onto the podcast. We thought she’d make a great guest… and it turns out we were right!We dive deep in this episode and have a really engaging conversation where we explore many interesting areas such as:— What’s on the horizon for us in 2020 as we enter a new decade— The importance of shadow work in the evolution of our person and business lives— And how our unconscious blindspots can massively impact our lives, relationships, and businessesIf any of these themes resonate with you, we have a feeling you’ll enjoy our conversation.

Have you ever found yourself pondering the same question over and over again?…or contemplating a theme or concept until your brain hurts just a bit?That’s been happening a lot for us here at MemberMouse…Which is why today on the podcast we’re inviting YOU to have a seat and be our guest on the show.Join our host Eric Turnnessen in an active exploration of two concepts that have been circling around his mind recently: Communication & Creativity.In this episode, Eric turns to one of his favorite mediums as a means to deconstruct the complexities and navigate the subtleties of these two concepts.And which medium is that?Music.Music has been a powerful teacher and mode of expression to Eric throughout his life. In fact, you’ll even hear a song he composed and performed at the end of this episode!We had a lot of fun recording this episode for you and sincerely hope you enjoy and benefit from it. If you like this episode, please leave us a comment below and let us know!

We have a really special episode of the podcast in store for you today. In it, we sit down with a remarkable entrepreneur named George Papazov. Now, you might recognize his name because we actually featured George in a Customer Success Story last year. George is a expert stock trader & teacher, online entrepreneur, and successful MemberMouse customer. He runs a membership site called TRADEPRO Academy and teaches his members everything they need to know to become an effective stock trader.Since the last time we spoke to George, he and his team have doubled the lifetime customer value of their members and tripled their revenue. How did they do this? To make a long story short, they use the power of the MemberMouse Advanced Reporting Suite to get specific metrics and high-leverage business insights. George and his team then strategically use this information to improve their marketing, member engagement, and product offerings.While this might seem simple and straightforward on paper, the reality is a bit more complex. As you'll discover in this episode, it's not quite enough to know your metrics and KPI's... you need to DO something with them to grow.In our conversation, we dive deep into many interesting topics like:-How George strategically designed and developed his membership site-The specific ways he uses metrics to intelligently grow his business-His attitude towards risk, opportunity, and ego-And much more!We're grateful for everything George shared in this episode and can't wait for you to listen to it. We hope you enjoy it and walk away with an insight or two that can help you succeed in life or business.

Meet Talia Koren, our guest on this episode of the podcast.Talia is the founder of a new subscription business called Workweek Lunch.For less than the cost of one Chipotle burrito bowl (per month), Talia teaches her members everything they need to know about meal prepping. She started Workweek Lunch to show busy people that it’s easy to create quick, tasty and budget-friendly meals. Through her program, she helps them save time & money, while making healthy eating convenient.The really interesting thing about Talia and her business is that she uses Instagram as her primary marketing channel. In fact, over the past three years she’s grown her following from ZERO to almost 400,000 followers. Talia skillfully and strategically uses Instagram to promote her subscription and has been quite successful. As a result, she’s grown the Workweek Lunch subscription to more than 2,500 paying members in just over a year’s time!Pretty impressive, right?Talia joins us on the show today to talk about…-The journey she undertook to start, build, and grow Workweek Lunch-Why she ultimately chose the subscription model for her business-The exact strategies she uses to promote and sell her subscription on Instagram-And much more!You are in for a real treat with this episode. Definitely grab a pen and paper before you hit play. Talia shares so many tidbits of advice and strategic gems, and we have a feeling that you’ll want to take notes. So, if you’ve ever wondered how to use Instagram to promote and sell your membership or subscription, this episode is for you!

Our guest on this episode of the podcast is Kyle Weiger. Kyle is an online entrepreneur, digital marketing, and international handstand coach (you heard us right!).Kyle spends a large chunk of his time traveling and teaching handstand workshops around the world. In fact, he just kicked off a 3-month teaching tour, making stops across the United States, Europe, and Australia.You might recognize Kyle because he joined us on the podcast almost exactly one year ago. In that episode, he shared the story of how he successfully created a new online business selling a handstand training course through Facebook advertising.Today, he returns to the show to talk about the ins and outs of promoting and running in-person events in conjunction with an online business.We have a great conversation about:-How to stay productive and get important work done while you’re on the road-Why having an online course can help you sell in-person events… and vice versa.-And the specific things you can do to successfully book your own workshops and teaching eventsIt’s always a joy to hear from Kyle and we’re grateful to have him back on the show. He shares a lot of experiential wisdom in this episode and we really think you’re going to enjoy it. So, if you’ve ever wondered how to successfully run both an online and in-person business, this episode is for you!