Succeed Against the Odds

It sometimes seems as if there are those of us who are inherently great at networking and marketing themselves and those of us who just aren't. We may look at our peers and think, "wow, if only I could put myself out there like that, I would be able to grow my business to its full potential". Well, it may come as a surprise when we actually discuss this with our fellow businesswomen and realize they weren't born with this amazing talent but rather had to work extremely hard to overcome their issues and even master it. This was the case when I spoke with referral and marketing expert Sue Clement during this week's interview.

Sue Clement is one of those businesswomen you really want to converse with. She's friendly and helpful on top of extremely successful in her field. The Sue Clement you may know today, the one with multiple books and varied success in different areas such as networking and marketing, was not simply born this way. She had to work from being a shy young woman just starting out with her start-up to a masterful networker who would go on to sell her business for 5 million dollars.

This episode is not only filled with Sue's amazing story of how she became the success she is. Throughout our interview, she graciously gives tip after tip on marketing, networking, and gaining referrals. Sue made it clear that she wanted to share this knowledge she had to learn the hard way so that others could use it and gain even more success.

More info at FrancescaAnastasi.com

Tell me if this sounds at all familiar: you sometimes feel that your thoughts are getting in the way of your happiness. Or maybe you feel like you are destined for more in your relationships or career, but your negative reactions keep holding you back. You aren't crazy - our thoughts actually do play a large role in our realities. How we think matters in how we act and how we act determines everything. So how do we learn to control how we think? That is something this week's guest, Lynn Robinson, can answer well.

I am excited to bring you the first episode of the new year with Lynn Robinson, founder and CEO of the Robinson Group. Lynn is a certified master trainer of neuro-linguistic programming and humanistic neuro-linguistic psychology. Essentially, through NLP programming, she is able to aid corporations, individuals, and couples align their thoughts, actions and plans in order to better the chances of getting the truly desired outcome.

Whether you wish to learn how to align your thoughts and get out of your own way of success or learn how to get certified in training others, you should not miss this episode. I personally am going through Lynn's certification course and I can tell you first hand that it is worth taking.

More info at www.FrancescaAnastasi.com

Many weeks ago, we released our very first episode of the Succeed Against The Odds show and podcast. The episode was not only great due to it being the first of many, but it featured founder of Wisdom To Wealth Mastery and all around lovely individual, Sue Ferreira. If you have not seen that episode yet, I highly recommend checking it out here. After the interview section had concluded, Sue and I continued our dialogue about the overall issues we had discussed during the interview. Furthermore, my marketing assistant Jenny, who had witnessed the interview from behind the camera, chimed in as well. I found the conversation the three of us were having to be rather interesting so I decided to film it. What you are seeing in this episode is that footage, after the standard interview portion had concluded. The conversation broadly had to do with the differences between how different demographics accept and interact with the new technologies of today. Jenny, being a millennial, gave her opinion while Sue and I gave ours as representatives of the older generations. We discussed why millennials generally accept "pushing the record red button" more easily than older generations, where new technology may be taking us in the future, and the importance of getting over your fears of the online sphere. As this was not the typical interview process, I did not want to hold the conversation to any specific set of questions. Rather, we let the conversation flow as it pleased until we had all shared our respective opinions on the different topics. This also means that each time stamp weaves itself through the entire episode. Although a topic may start in one place, it could continue on later in the episode. I encourage more older people to get in touch with the newer generations to discuss our differences but also to discover how much we have in common.

Even though there seems to be a new way to connect with one another every few years, I believe we can all agree that there is still a large portion of us who have yet to master offline or online networking and marketing. Whether it be that we are introverted people by nature or that we simply have not learnt the tools to network the efficiently and correctly, there is a visible need to learn the tricks of the trade when it comes to marketing in today's connected society. This is where my guest this week, Janice Porter, comes along.

Janice does not simply discuss networking but rather relationship marketing. You'll have to watch the episode to know fully, but at the heart of relationship marketing is the cultivation of an actual bond formed between people. This type of marketing's goal is not only to receive something from the transaction. Janice helps business owners, entrepreneurs, and companies learn how to properly stay in touch with their clients so that they are separated from the oversaturated crowd and remembered. In today's fast paced and busy world, there is still a way to save time and money while attempting to market themselves correctly.

Even if you think yourself to be a savvy marketer or networker, perhaps your downfall comes with the incorrect use of LinkedIn. Janice Porter can help you with that too. We discuss a variety of issues in this episode as Janice is an expert in the many fields she partakes in. I highly recommend every business person not to miss this episode.

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More info at FrancescaAnastasi.com

We often underestimate the issues miscommunication can have in our day to day interactions, especially in the workplace. It is a difficult balancing act between both leaders and employees to create and share in an environment in which everyone feels heard and respected. This difficulty is precisely how my guest Talia Dashow was able to create her career and position within it.

Amongst other things, Talia the founder of Total Team Engagement. Essentially, through using the LEGO® Serious Play® methodology, Talia is able to help businesses solve problems using LEGO® bricks. If you are having trouble getting opinions from your employees or if there is some bad blood amongst the office members, Talia's innovative work can help facilitate and prosper conversation. This methodology not only works out why engagement is necessary amongst the team but also why it is not as easy as we think it is.

You may be skeptical to the idea of using what is essentially a children's toy to ease difficult and adult issues, however I would urge you to open your mind when it comes to this. With less than one third of the American workforce fully engaged at work, the kind of workplace environment you are creating or taking part in is an important aspect to contemplate. I highly recommend listening to this interview as we discuss this new, out of the box kind of thinking of using lego and play in the workplace in order to facilitate dialogue and engagement.

More info at FrancescaAnastasi.com